A trade show usually runs for only a few days, and during that short time it’s up to your display stand and the people who man it to make your company’s presence felt. The correct choice of exhibition architecture combined with a careful selection of staff can and will determine the success or failure of your investment. Your staff should be friendly, well informed and well educated, and should all be fully briefed on what is expected of them during the show. A distinctive uniform of some sort will always leave a lasting impression on attendees, whereas a casual sweater and jeans will give a bad impression of your company. Above all, though, comes the selection of the best exhibition architecture for your display, and with a team of professionals such as Scan Display to back you will give you a head start over the competition.