The whole point of taking part in a trade fair or exhibition is to increase your client base and make new contacts within your section of the industry. In order to do this you have to attract potential clients to your display stand. No-one is going to want to even come near your display if it’s a drab affair. Your presence has to be announced loud and clear for all to see – they must be attracted by what they see and they must want to see a little more. The key thing is the design of your display stand – it has to be eye-catching and it has to pull in the crowds. The best way of achieving this is to have a company such as Scan Display as your partner – a company that knows the exhibition world backwards and who can take over the design and construction of your stand from start to finish.