We used several custom-designed elements to create the ‘Journey of Blood’ interactive display at the South African National Blood Service’s (SANBS) headquarters at Mount Edgecombe in Durban, KwaZulu-Natal.
The walk-through centre allows visitors to see first-hand what happens at a blood bank, without entering the laboratory. The public can see how the blood is tested and processed before it is ready to be used to save lives.
The aim of the facility is to increase awareness of the importance of blood donation and boost donor numbers in the KwaZulu-Natal province.
We made custom iPad stands where visitors could use the touchscreens to learn more about what they were watching in the laboratories, and we used our LED fabric lightboxes for branding and information-sharing. We also created a space with comfortable furniture where visitors could sit and watch personal stories from people whose lives had been saved by blood transfusions.