One of the great things about attending exhibitions and other trade shows is that you have the opportunity to stand tall among your competitors, regardless of their or your size. If you are a small- to medium-sized enterprise, you can stand right next to national or multinational corporations and vie for the same market share that these industry giants seem to attract with ease. One of the ways you can do this is by investing in quality exhibition stands and sets.
When you make use of these thoughtfully designed and expertly executed stands, you can pack a powerful marketing and branding punch. You can attract the right customers to your stand and also carry your marketing message over effectively, leaving a lasting impression which will evolve into brand awareness and loyalty.
This can, however, only happen when you attract the visitors in the first place. Otherwise you’re only warming floor space and misusing a valuable opportunity. To add insult, you’ll be paying hard earned money for this missed opportunity.
Attracting Visitors to your Stand
When attending exhibitions, trade shows, sales events, open air markets and other marketing events, how can you make sure your exhibit stand attracts the right visitors? These tips and hints will help you pulling in the punters:
- Getting it right: Getting the right look and feel won’t be easy, but it’s definitely worth the effort. Your exhibition stands and sets is your shop window. It is so important that your aim for the show – i.e. selling, branding and marketing ultimately determines the look and feel of your exhibit stand. Select the correct posters, signage and products that will display and boost the image that you’re after.
- Small isn’t necessarily inadequate: Remember, exhibiting is all about having great ambitions and not necessarily exorbitant budgets. Simply deciding on a space that’ll suit your objectives can easily become a challenge in itself. Unfortunately many business owners get carried away with the idea that size is far better than staying true to the focus. Small stands can also be hugely impactful.
- Work with professionals and be clear about your vision: Partner with an industry professional like Scan Display and be clear about your objectives and vision when dealing with the creative team. Our team of industry professionals are experienced in producing affordable exhibition stands and sets that pack a powerful marketing punch.
- Get creative: You can enjoy experimenting with sound, lighting and screens and other electronic posters, signage and presentations. You can follow the same path as visitors will around your stand so that you experience and see what they will – both from up close and from a distance.
If you are looking for an experienced partner to team up with and make your exhibit a huge success then look no further than Scan Display. We have many years’ experience in helping our clients to effectively communicate their brand and marketing messages. Contact Scan Display to discuss all your exhibition stands and sets requirements.