by Ceri | May 3, 2016 | Exhibition Stands
Exhibiting at the 2017 Rand Show – Need a Stand Built?
Did you miss the 2016 Rand Show? Or did your business have a presence, but not quite what you wanted? Thousands of people head on down to the Johannesburg Expo Centre each year to attend one of the country’s biggest consumer shows. The sheer exposure experienced by exhibitors is astronomical and anyone who decides to set up a display or exhibition must have plans to create a stand that will make an impact. The competition will surely be rife and if your business has what it takes, it should certainly have a bold and loud presence at the Rand Show next year, which will be held from Friday the 14th of April to Sunday the 23rd of April. So if you are planning to attend the 2017 Rand Show, we suggest that you organise for your stand to build as soon as possible. If you do, you should certainly consider using professional exhibition designers to assist you!
Exhibitors need to already be hard at work strategising and planning their presence – there’s no time like the present to get started. A professional display and exhibition stand will take time and effort and at Scan Display we have the passion, skills and experience to provide you with a stand that is designed to perfection and absolutely guaranteed to have the desired impact.
How Do We Know?
Our track record certainly proves that our team of designers have what it takes to conceptualise and bring to life your dreams of a stand that quite simply wows your target audience. As the Rand Show’s website for exhibitors says, the show is dedicated to help you to “Launch new products. Engage with customers. Grow your database. Big up your brand” – and we couldn’t agree more! Of course you’re going to need a little help with creating the type of presence that cannot be overlooked. We will ensure that your stand is a beacon in the darkness when compared to your competitors. We’ll make sure that your consumers know precisely what you’re made of, where to find you, and how to remember you.
At Scan Display, we can provide you with custom, portable and Modulbox exhibition stands, as well as top-quality and rental items, such as shell schemes, counters, furniture items, audio visual equipment, carpets and flooring, meeting rooms, electrical systems and more. In fact, everything for your stand can be designed, manufactured and installed by our team, including signage, branding and all finishing touches, big and small. Our team goes beyond the call of duty to create a presence that will be worthy of display at the Rand Show and other top exhibitions in the country.
If you’re attending the 2017 Rand Show and need a stand built, we are confident that we are just the exhibition experts to assist you with setting everything up and getting the attention that your business and its brand deserve. Browse through our portfolio so that you can get a better idea of the type of work that we do and skills that we have.
Feel free to make contact with one of our account exectuives or more information and advice today.
by Ceri | Jan 30, 2014 | Exhibition Stands
The exhibition environment is possibly one of the most competitive marketing environments that any business will encounter. It is at exhibitions where trade alliances and customer networks are built that can change the fortunes of any company. The challenge, however, is to actually bring potential partners and customers to the organisations stand. This is especially challenging seeing as organisations with similar products are also vying for the attention of the visitors to the exhibition or trade show. One of the ways to ensure that the organisations products stand out from those of the competition is to make the exhibition stand more noticeable and attractive to the potential customer. There are a variety of ways to do this, including the stand design itself, electronic displays or the mainstay of exhibition stands for decades, the banner. There are a variety of different banners that can be employed, one of the most popular being pop up banners. If you are using pop up banners then you will also require exhibition pop up banner stands for exhibitions.
The exhibition pop up banner stands for exhibitions will ensure that your pop up banners cannot be moved or upset by passing foot traffic and that the design of your stand will maintain its integrity, even in the face of the busiest of exhibition days.
Pop up banner stands can be designed to match any pop up banner, however, it is highly recommended that you source your pop up banner stands from the manufacturer of your pop up banners in order to ensure that they match perfectly. By sourcing the pop up banner stands from the manufacturer of your pop up banners you will avoid both the waste of time and the added expense of having the pop up banner stands remade again and again.
by Ceri | Apr 2, 2009 | Exhibition Stands
Exhibition and display specialist, Scan Display, has developed the following guidelines for designing a powerful exhibition stand:
Plan in advance
Planning early ensures exhibitors have time to clarify their objectives for the exhibition and give the stand designer a detailed brief. Designing an effective stand is a lengthy process, with the designer and exhibitor working together to refine the design.
Consider the stand’s position in the hall
The traffic flow in the exhibition hall has a bearing on the layout of the stand. One has to consider how many sides of the stand are open to visitor traffic. Is it an island stand or an end-of-aisle stand?
The general rule-of-thumb is that the design should maximise visitors’ access points onto the stand. However, the stand objectives may dictate otherwise.
Keep it simple
An important stand design lesson is based on the axiom of ‘less is more’. Stand designs should be kept simple, without clutter and excess messages.
The most common stand sizes are 3m x 3m and 3m x 4m, only slightly bigger than the average bathroom. Therefore it’s important not to crowd the space with excess furniture and equipment, especially if you want to encourage visitors onto the stand.
The text on graphics should also be kept to a minimum: passers-by can only digest a limited amount of information as they move past a stand.
Lighting is a key element
Today’s stand designer has a range of innovative lighting products at his disposal: there are lighting products that create a daylight effect; halogen lighting can bring graphics to life; and backlighting is another powerful tool.
Make an impact with AV equipment
As the cost of technology comes down, exhibitors can use audiovisual equipment very cost-effectively. LED (liquid emitting diodes) screens, with their sharper images, are starting to replace plasma screens.
Think tall
While the designer is limited by the fixed floor space of a stand, he can extend the stand upwards into the space above the shell scheme. By using height, the designer ensures that the stand is visible throughout the exhibition hall.
A double storey stand doubles the booked area and increases the visibility of the stand in the hall, drawing visitors to the stand.
Use a variety of materials
Designers should consider alternatives to the usual stand materials like aluminium, wood and perspex. Materials like paper, nylon and plastic can make a bold statement. Fabric is a familiar material that creates a feeling of intimacy on an exhibition stand.
Experiential’ stands are the winners
Exhibition stands that use creative elements to encourage visitors’ participation on the stand are making the greatest impact at shows. Exhibition stands compete for visitors’ attention and stands have to be really interesting to draw visitors.
During his visits to international exhibitions, Scan’s MD, Justin Hawes, has seen some very effective experiential stands. A stand at the 2006 Exhibiting Show drew visitors with a computerised penalty shootout game. This was especially effective as the show coincided with the 2006 FIFA World Cup.
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