Africa Rail 2020 – The Largest and Most Impressive Rail Event in Johannesburg
The largest and most impressive conference and exhibition in the African rail industry will be hosted at the Sandton Convention Centre in Johannesburg from 30 June to 1 July 2020. Called Africa Rail, the event is for stakeholders and leaders invested in the rail and transport service delivery in Africa.
More than 7 500 attendees are expected at the event where more than 250 exhibitors will showcase their products and services. The exhibition will run alongside the conference where 250 speakers will deliver exciting and thought-provoking speeches. Discussion groups and 220 sessions are more reasons to consider visiting or exhibiting at this impressive event. Representatives from over 30 countries are expected at the two-day event too.
Key Focus of Africa Rail 2020
The event is about investment opportunities, development discussions, and technology exhibitions by and for rail stakeholders, operators, investment partners, consultants, transport experts, governments, and users of the services. It provides a platform for idea development, industry disruptions, and staying in the loop regarding freight and passenger rail transport services and needs on the African continent.
Industry professionals, end-users, and other attendees visit the exhibition and participate in the conference because they have a vested interest in rail technology and innovative projects in transportations of goods and people.
The Africa Rail 2020 will be hosted for the 23rd time. As a long-standing event, it has become the most important of its kind for all role players in Africa. It is the go-to-event for networking with solution providers in the rail industry.
Among the many important speakers are:
- Professor Johan du Plessis from the University of Johannesburg
- Victor Radebe as the Executive Director at the Mobility Centre for Africa
- Duncan Bonnett as Director at Africa House, South Africa
- Howard Rosen as Chairman of the Rail Working Group from Switzerland
- Leonard Makwinja as CEO of Botswana Railways
With more than 245 other speakers also on the list, the event will be jam-packed with important discussions.
Sponsors and Exhibitors
The event organisers have called for sponsors and exhibitors to book their stands and pledge their sponsorships. The target audience is mostly senior-level decision-makers in the rail and transport industry. Africa Rail’s event organisers provide tailored spaces for exhibitors. Sponsors benefit from naming rights, opportunities to host panels and guaranteed meetings, in addition to keynote branding.
Top Reasons to Attend Africa Rail 2020
Attendees benefit from the exceptional programme packed with innovative keynote addresses, product launches and demonstrations, and peer-to-peer meetings. The event will also feature:
- Skills development seminar
- Workshops on leadership
- Rail tech academy
- Start-up pavilion
- Rail maintenance discussion
- Inter-model display
- Smart mobility display
- Hosted purchaser programme
- Operators pavilion
- Site visits
- Women in transport
- Transport awards
- Africa Rail bursary
Influential buyers will attend, while top brands and players in the industry will exhibit. Past sponsors and exhibitors include names such as RailPro, Liquid Telecom and Union Tiles, to name only three.
Interested parties should not pass on the opportunity to visit, host, and participate at the Africa Rail 2020.
Indaba 2020 Planned to Be Bigger Than Ever
The Mining Indaba 2020 is set to
be hosted for the 26th time next year. The Cape Town International
Convention Centre (CTICC) at 1 Lower Long Street in the Foreshore of Cape Town
is where it all will happen.
This coming event is expected to
be even more impressive than previous events, as more space has been allocated
to the junior and mid-tier participants at the Investment Pavilion. The
organisers are planning the Mining Indaba 2020 to be bigger than ever.
The CTICC is located close to the
V&A Waterfront, where several of the top hotels of Cape Town can be found,
in addition to numerous entertainment options ranging from harbour cruises to
If your company operates within
the mining industry or you report on the sector, then this is one event not to
miss. It is noted as the largest and most important of its kind on the African
The main stage will be used for
hosting presidents and ministers from around the world alongside CEOs from
companies in the industry. Several industry experts at all levels of the supply
chain will address topics of critical importance. Such topics range from
sustainability measures to climate change and the reduction of the carbon
footprint for the next ten years.
The giants in the industry will
participate and exhibit at the formidable event. Trailblazers, influencers, and
disruptors of the future are expected to rub shoulders, making attendance
essential for networking with the best-of-the-best in the industry.
The 3 Main Reasons to Attend the
Mining Indaba 2020 Are:
- Staying abreast with what is coming, what is trending at the
moment, and which partnerships and strategies are to take centre stage during
the next ten years.
- Learn about the drivers in the industry and how they will affect
businesses operating within the mining sector.
- Participate in networking and partnership opportunities over the
course of four days.
The 3 Reasons Companies Sponsor the
- Optimise exposure opportunities for better deal-making and
- Gain greater exposure to role players in the industry.
- Increase brand awareness for credibility in securing new
Why Businesses Attend for Match-Making:
- Ample networking opportunities.
- Introduction to suitable project financiers.
- Access to investment funding opportunities.
Why Companies Exhibit:
- Gain international exposure with several large media
corporations attending, including but not limited to Bloomberg, Dow Jones,
Reuters, Business Day TV, and CNBC.
- Position your brand amongst the giants in the industry.
- Connect with executives from top companies and government
- Create a deal-making platform.
- Showcase products and services.
Companies can host their own
round tables for the week, set up networking hubs, and make use of several
advertising opportunities. Whether sponsoring or exhibiting, having an award-winning
stand or space at the eventwill add to your company’s prestige.
If you haven’t yet booked space
or connected your brand with the Mining Indaba 2020, do so right away. Visit
their website at www.miningindaba.com for more information
about the event. Speak to our consultants should you require help with the
creation of an exhibition space at the event.
Design Tips for Trade-Show Success with Exhibition Booths
Since you will invest a lot of
time and money to display your services, brand, and products at trade shows, it
makes sense to ensure that your exhibition booths are attractive, functional,
and unique. We share a few tips below to help you maximise the potential of
your exhibition booths.
- Work with Available Space
If the space is restrictive, you
need to minimise obstructions, especially stands, display cases, and furniture
at the entrance or exit areas of the exhibition booths. You want a natural
flow. As soon as visitors feel restricted in their movement, they will become
irritated and won’t pay attention to the exceptional displays.
- Use Vertical Space to Your Advantage
It is not all that easy to stand
out from the crowd, especially if all the exhibition booths are of superior
design. To this end, enquire if there is a vertical space limit. If not, use
the space above your exhibition stand for tower signs, and hang displays or any
other type of advert that can draw attention to your stand. This is especially
helpful if the trade show is rather crowded. Attendees are likely to see the displays
above the booths and follow them to find your particular stand.
- Work with Fewer Rather Than More Words
Visitors to trade shows have
limited time. They are bombarded with information. Give them something easy to
remember. Think of a slogan that’s catchy and go with it, rather than use long
sentences to convey messages. Grab their attention with the displays by making
them memorable with short action verbs and drive the message home with a catchy
slogan. Place text at the top part of the booth to minimise the risk of it
being obstructed by people passing it.
Far too many exhibition booths
rely on the trade show’s lights for illumination. Be different. Use uplights,
downlights, angle lights, LED light boxes, and even colour lights to highlight
messages. Create the right mood with lights and use angle lights at the
entrance to direct people into the stand.
- Images Sell More Than Words
People are lazy when it comes to
reading, especially if bombarded with thousands of text ads. They scan and they
walk past. If you want them to stop, pay attention, and remember, use images.
Make sure that the images are powerful or memorable. Go big on this with
life-size images to attract attention. The images must be visible, so avoid
placement at the bottom part of the stand.
- Be Creative with Materials
Speak to our consultants about
possible materials to use. You can create different textures – highlight your
involvement in tech products with aluminium materials for counters or use
graphic walls to display nature images if you supply natural products. Smooth
and silky materials work well if you operate within the medical industry, while
a feeling of ruggedness can be attained with roughly textured materials if you
operate a 4×4 dealership.
The above tips are only starting
guidelines. Speak to our design consultants for professional assistance in
making exhibition booths successful.
Unleash the Power of Display: Create Unforgettable Exhibition Stands
Research on exhibition stands
shows most trade-show visitors have buying power, so every visitor is a
potential buyer. Having a booth at a trade show provides tremendous brand
exposure and income-generating potential. But this is true for every exhibitor;
if your competitors exhibit at the same trade show, you have to pull out all
stops to make your booth stand out from the rest of the exhibition stands. You
have limited space and time to make an impact and create an unforgettable
experience for visitors. To this end, follow these tips on how to get the most
from trade shows with great exhibition stands. Before you start with the design
or selection of the booth, you must understand your goals. List them in order
of priority. What do you want to achieve? Who is your audience? What brand
message do you want to convey? What do you sell?
Everyone Has A Story – Tell Yours
Limited time and space mean you
cannot waste money with a vague message. Don’t make your booth a mere space
filler. It either fades into the background or makes an impact. To do so, you
need to tell your brand’s story in a striking way. If told right, it makes your
brand offering more valuable. You want the audience to listen, see, ask, learn,
buy, and become loyal supporters. Think of ways to tell the story in a way that
creates interaction with the visitor. Every element must work together to bring
the visitor to your call to action – and thus the desired outcome:
- Does the lighting highlight the brand message?
- Does the layout lead the visitor through the journey?
- Does the counter provide exhibition possibilities?
- Does the colour scheme support the story and the feel you want
- Is it an immersive experience?
Create an environment in which
the visitor becomes part of the brand, gets the opportunity to ask questions
and receive answers. They must explore. The banners, walls, flooring, lighting,
LED light boxes, furniture, and brochure stands all work together to create that
immersive and positive environment.
Give Visitors What They Want
Exhibition stands form part of a
larger event. For the duration of the event, the brands have set addresses. As
such, your booth has only one store front. You have to create a welcoming atmosphere.
Visitors want to relax and they want to be entertained. Give them both. People
are creatures of comfort. Create an environment with all the comforts they want,
such as inviting seats, a bottled-water bar, beverages and snacks, interactive
displays, information kiosks, and demonstrations. Give visitors opportunities
to participate in demonstrations.
What do you want after a long day
of visiting exhibition stands? You are thirsty, hungry, and tired. You want a
welcoming oasis where you can linger longer. Re-energise your visitors with
displays using bold colours and eye-catching messages. Create the “Wow!” factor
and give them something to take home.
Unleash the power of your brand
with our design expertise and award-winning exhibition stands. Get in touch for
professional assistance to create showstopping spaces for all your trade-show
Methods to Drive Traffic to Your Exhibition Display Stands
Even with the best exhibition
display stands available, you still need to make the right choice regarding
layout, ambience, and functionality. In addition, you and your marketing team
need to plan for the event day. This means marketing ahead of time.
1. Pre-Exhibition Marketing
Of course, you depend on the
visibility of exhibition display stands to attract visitors, but with pre-trade
marketing, you can ensure that your loyal customers will visit your booths. Use
your email newsletters to announce where you will host a stand or several such
trade stands. Invite your clients to drop in at your booths. Better yet, offer
an incentive to do so.
Have your clients register online
at your website to attend the exhibition where you will have display stands.
Give them free tickets to the event and offer further freebies for attending
your exhibition display booths. Create a Facebook event and invite your page
followers to attend. Add an incentive for sharing and provide them with useful
information about particular trade fair events where your brand will be
2. Offer Skills Workshops at Your
Exhibition Display Stands
If you have space, consider
hosting short skills courses in your particular product or service offering.
Make sure you notify your current clients of the workshops. With such offered,
visitors stay longer.Boothsthat look busy attract more
3. Offer Product Demonstrations
As an alternative to skills
workshops, you can offer product demonstrations. Advertise such on your website
and social media pages well ahead of time. Also be sure to advertise such on
banners or LED light box displays at the venue. You can even offer freebies for
attending or provide certificates for attendance. Discount vouchers should form
part of the marketing campaign to drive current clients to your trade booths.
The benefit of such is that the customers will want to use the vouchers while
they can. Make the vouchers redeemable only at your trade booths if you use
such as pre-trade marketing items. If you use such at your trade booths, make
sure the vouchers can be used at your stores as well.
4. Social Media Hub
People no longer leave home
without their iPhones, tablets, or smartphones. They tweet, like, post, share,
and upload the entire time. They often do so even more when at trade fairs.
Make sure your booths are interactive to attract attention. Indeed, by turning
your booths into social media hubs, you create focus points. Have relaxation
spaces in addition to live projected feeds. Tap into the power of hashtags to
have your product demonstrations go viral.
5. Interactivity Creates a Bond
People do not just want to
observe while visiting trade booths. They want to participate. Games enable
them to interact with your product. This can be a solar experiment or perhaps a
3D puzzle. You can even create a social experiment. Think of your product and
how you can have visitors interact with it, using some type of game set-up.
Stands for the DENTASA Summit in Cape Town
If you have not yet reserved
space at the DENTASA Summit on 19-20 July at the Century City Conference Centre
in Cape Town, you need to do so as soon as possible. Do not be concerned about
not having time to set up your display stands, as we provide a full range of
products and services to help create inviting and functional booths.
Should Book One of the Display Stands for the DENTASA Summit
stands for the Dental Technicians Association of South Africa. Membership of
the association is voluntary. The association is an industry advocacy body that
offers its members several benefits, such as keeping members informed on
national issues pertaining to the dental technology industry. It offers liaison
with medical schemes, the Department of Health, and other regulatory bodies.
of the DENTASA Summit include dental technicians and key stakeholders in the
industry. Various top brands have booked display stands and as such, you will
be among the prestigious exhibitors at the summit.
How to Make
Your Exhibition Count
Of course, simply being an
exhibitor at the event is not enough. You want to connect with key players in
the industry and introduce your innovative technologies and services to the
visitors. With an extremely targeted audience, you can expect the visitors to
be in the market for your products or services related to dental technology.
However, with other exhibitors also targeting the same audience, it is
imperative that your exhibition has all the bells and whistles to ensure
optimal engagement and visual appeal.
To this end, you can benefit from
our expertise in the design of custom display stands, provision of modular
booths to meet your space and exhibition requirements, branding expertise, and
printing services. In addition, we provide innovative solutions to enhance the
appeal and functionality of your exhibition space.
product and service offering is extensive and includes, but is not limited to:
- Exhibition booths – modular box and portable.
- Counters – custom, Mo5, and registration.
- Furniture – ottomans, chairs, tables, and couches.
- Brochure holders.
- Audio visual – laptops, TV screens, computers, projectors, DVD
players, plasma screen brackets, iPad holders, and touch screens.
- Tension fabric systems.
- Roll-up banners.
- Poster display equipment.
- LED fabric lightboxes.
- Infrastructure development.
- Carpet and flooring.
- Design, printing, and branding.
thus help you with all your exhibition needs. As a provider of display stands
for DENTASA Summit, we understand the target audience, space requirements, and showcase
needs of the exhibitors.
many years of experience in the exhibition and design industries. Our history
dates back to 1996 and since then, we have won several awards and accolades,
including the Bronze Award in the US-based Exhibitor Magazine Best Green Stands
Awards. Our firm was also a finalist in the Loeries Live Event Category for our
involvement at COP 17. Justin Hawes, our MD, was a finalist in the Sanlam/Business
Partners Entrepreneur of the Year Awards (2012).
We were a
finalist in the Most Empowered Tourism Business category at the FEDHASA’s
Imvelo Responsible Tourism Awards event in 2012. Our firm was the winner of the
IFES Sustainability Award in 2013 and we have been acknowledged several times
at the EXSA Awards. The above awards are only some of our many accomplishments,
showing our commitment to sustainability and top-quality products and services.
touch for more information about our display stands for the DENTASA Summit and
other exhibitions or conferences in South Africa.