by Ceri | Aug 29, 2019 | Display stands, Exhibition, Exhibition Stands
5 Proven
Methods to Drive Traffic to Your Exhibition Display Stands
Even with the best exhibition
display stands available, you still need to make the right choice regarding
layout, ambience, and functionality. In addition, you and your marketing team
need to plan for the event day. This means marketing ahead of time.
1. Pre-Exhibition Marketing
Of course, you depend on the
visibility of exhibition display stands to attract visitors, but with pre-trade
marketing, you can ensure that your loyal customers will visit your booths. Use
your email newsletters to announce where you will host a stand or several such
trade stands. Invite your clients to drop in at your booths. Better yet, offer
an incentive to do so.
Have your clients register online
at your website to attend the exhibition where you will have display stands.
Give them free tickets to the event and offer further freebies for attending
your exhibition display booths. Create a Facebook event and invite your page
followers to attend. Add an incentive for sharing and provide them with useful
information about particular trade fair events where your brand will be
represented.
2. Offer Skills Workshops at Your
Exhibition Display Stands
If you have space, consider
hosting short skills courses in your particular product or service offering.
Make sure you notify your current clients of the workshops. With such offered,
visitors stay longer.Boothsthat look busy attract more
visitors.
3. Offer Product Demonstrations
As an alternative to skills
workshops, you can offer product demonstrations. Advertise such on your website
and social media pages well ahead of time. Also be sure to advertise such on
banners or LED light box displays at the venue. You can even offer freebies for
attending or provide certificates for attendance. Discount vouchers should form
part of the marketing campaign to drive current clients to your trade booths.
The benefit of such is that the customers will want to use the vouchers while
they can. Make the vouchers redeemable only at your trade booths if you use
such as pre-trade marketing items. If you use such at your trade booths, make
sure the vouchers can be used at your stores as well.
4. Social Media Hub
People no longer leave home
without their iPhones, tablets, or smartphones. They tweet, like, post, share,
and upload the entire time. They often do so even more when at trade fairs.
Make sure your booths are interactive to attract attention. Indeed, by turning
your booths into social media hubs, you create focus points. Have relaxation
spaces in addition to live projected feeds. Tap into the power of hashtags to
have your product demonstrations go viral.
5. Interactivity Creates a Bond
People do not just want to
observe while visiting trade booths. They want to participate. Games enable
them to interact with your product. This can be a solar experiment or perhaps a
3D puzzle. You can even create a social experiment. Think of your product and
how you can have visitors interact with it, using some type of game set-up.
by Ceri | Jul 13, 2019 | Events, Exhibition, Exhibition Stands
Display
Stands for the DENTASA Summit in Cape Town
If you have not yet reserved
space at the DENTASA Summit on 19-20 July at the Century City Conference Centre
in Cape Town, you need to do so as soon as possible. Do not be concerned about
not having time to set up your display stands, as we provide a full range of
products and services to help create inviting and functional booths.
Why You
Should Book One of the Display Stands for the DENTASA Summit
DENTASA
stands for the Dental Technicians Association of South Africa. Membership of
the association is voluntary. The association is an industry advocacy body that
offers its members several benefits, such as keeping members informed on
national issues pertaining to the dental technology industry. It offers liaison
with medical schemes, the Department of Health, and other regulatory bodies.
Delegates
of the DENTASA Summit include dental technicians and key stakeholders in the
industry. Various top brands have booked display stands and as such, you will
be among the prestigious exhibitors at the summit.
How to Make
Your Exhibition Count
Of course, simply being an
exhibitor at the event is not enough. You want to connect with key players in
the industry and introduce your innovative technologies and services to the
visitors. With an extremely targeted audience, you can expect the visitors to
be in the market for your products or services related to dental technology.
However, with other exhibitors also targeting the same audience, it is
imperative that your exhibition has all the bells and whistles to ensure
optimal engagement and visual appeal.
To this end, you can benefit from
our expertise in the design of custom display stands, provision of modular
booths to meet your space and exhibition requirements, branding expertise, and
printing services. In addition, we provide innovative solutions to enhance the
appeal and functionality of your exhibition space.
Our
product and service offering is extensive and includes, but is not limited to:
- Exhibition booths – modular box and portable.
- Counters – custom, Mo5, and registration.
- Furniture – ottomans, chairs, tables, and couches.
- Brochure holders.
- Accessories.
- Audio visual – laptops, TV screens, computers, projectors, DVD
players, plasma screen brackets, iPad holders, and touch screens.
- Tension fabric systems.
- Roll-up banners.
- Poster display equipment.
- Showcases.
- LED fabric lightboxes.
- Infrastructure development.
- Carpet and flooring.
- Design, printing, and branding.
We can
thus help you with all your exhibition needs. As a provider of display stands
for DENTASA Summit, we understand the target audience, space requirements, and showcase
needs of the exhibitors.
Why Us?
We have
many years of experience in the exhibition and design industries. Our history
dates back to 1996 and since then, we have won several awards and accolades,
including the Bronze Award in the US-based Exhibitor Magazine Best Green Stands
Awards. Our firm was also a finalist in the Loeries Live Event Category for our
involvement at COP 17. Justin Hawes, our MD, was a finalist in the Sanlam/Business
Partners Entrepreneur of the Year Awards (2012).
We were a
finalist in the Most Empowered Tourism Business category at the FEDHASA’s
Imvelo Responsible Tourism Awards event in 2012. Our firm was the winner of the
IFES Sustainability Award in 2013 and we have been acknowledged several times
at the EXSA Awards. The above awards are only some of our many accomplishments,
showing our commitment to sustainability and top-quality products and services.
Get in
touch for more information about our display stands for the DENTASA Summit and
other exhibitions or conferences in South Africa.
by Ceri | Sep 26, 2018 | Exhibition Stands
Exhibition Stands Made with Tension Fabric
Scan Display offers practical options regarding custom exhibition stands with our tension fabric systems being viable options for almost any event and environment. With various in-house divisions that can assist our clients in the design of custom exhibition stands and graphics, our tension fabric stands offer durable and reusable options to give you a viable solution for travelling and constant usage. These stands are also ideal for temporary use, especially within a retail environment.
The large and seamless graphic prints are displayed on aluminium frames and result in a professional and aesthetically pleasing marketing presentation for your exhibition stand or retail store. The aluminium frames offer robust and lightweight structures for these exhibition stands, which are made according to your specifications to match your preferences, and deliver easy-to-use frames for displaying your custom graphics. These frames feature hidden brackets for a seamless and professional result, putting the focus on the fabric display, as opposed to the area where the fabric is tensioned over the frame.
These stands are easy to set up, move, and take down again, giving you the solution to professional displays without having to break your back when setting them up. Since these stands can be incorporated for various expos and similar events, you should consider Scan Display for the upcoming International Congress of Endocrinology being held in Cape Town for 2018, starting on the 1st of December and covering four days of incredible medical and scientific topics regarding endocrinology from around the world.
ICE 2018 Cape Town
Cape Town is considered by many people across the world as a city full of diversity, natural beauty, and tourist-friendly environments, making it the perfect place for hosting the International Congress of Endocrinology 2018. This congress brings people from across the world together to express their views and research topics such as diabetes and obesity – two of the more threatening diseases of the current 21st century. The congress will also feature 12 international speakers, hailing from all over the world to deliver a comprehensive approach to endocrinology at the congress. Academic congresses have become a very popular method of delivering brand-new research and academic papers to an international audience, creating a viable platform to get various angles and feedback before publishing new research or academic papers.
As a result, these events cover more than just speakers by providing exhibition areas to take full advantage of and reach an international crowd. This is where we can provide professional and seamless exhibition stand displays to use at the ICE 2018, giving you a cost-effective method to reach people attending the event. We offer a wide selection of custom exhibition stands, resulting in a comprehensive approach to expo display stands, so that we can give our customers the display options to optimise their exhibits at events such as the ICE 2018.
If you are looking for exhibition stands, Scan Display is the company to choose for an all-inclusive choice of quality stand designs to fit your budget and preferences. For more information, have a look at our company’s portfolio to give you an idea of what we can offer you.
by Ceri | Aug 20, 2018 | 3D stand designs, Brochure Stands, Display stands, Exhibition, Exhibition Stands
Electra Mining Africa Expo 2018
When it comes to mining expos for the African industry, the Electra Mining Africa Expo is not to be missed, as it grants a platform for meeting people in the industry whom are familiar with what to expect and how to approach the industry, as well as gives newcomers the opportunities they need to make it in the business. For veteran attendees, this expo is a fantastic opportunity to grow brand recognition, broaden the boundaries of your business, and check out the competition to ensure that the upcoming business year will be as successful as humanly possible.
Should you be running your own exhibition stand at the event, Scan Display can be of service to optimise your exhibition stand designs and deliver eye-catching results to pull people in and raise their interest in your company or product. This event promises to host almost 34 000 visitors and takes place at the Nasrec Expo Centre in Johannesburg from Monday the 10th of September to Friday the 14th of September 2018. Daily opening times are 09:00 every morning, with the doors closing at 17:00 for a complete day of Electra Mining Africa goodness.
With such a big audience expected to be present at the expo, the time has come to put your best foot forward and deliver an exhibition stand that will not only pique the interest of people passing by, but also inform potential new clients and customers about your business. Let’s take a closer look at how Scan Display can offer viable and effective exhibition stand designs to make your exhibition stand out from the crowd and deliver the necessary branded areas for you to market your business and products.
Scan Display’s Exhibition Stand Designs
We offer a range of portable stands that are ideal for travelling and setting up quickly and effectively. These stands can be reused and offer optimised durability to ensure that you can easily throw them in the back of the car and be ready for the next event. Our selection begins with the stunning Fabric Pop-Up System, offering a durable and sturdy frame base to hold up branded fabric and provide a professional look that is ideal for venues with height restrictions. This exhibition stand can also be backlit for an alternative look, which can be perfect for eye-catching stands.
We also offer Folding Systems, which are basic folding platforms for branding and information, allowing for large areas of display at your exhibition. For a selection of panorama exhibition stand designs, our Metro range provides versatile options to create a wide variety of effects using various display panels to achieve specific layouts to fit your preferences and overall style. We also offer completely custom exhibition stand designs, giving our clients the option to offer a completely custom experience for people attending their exhibition stands at events.
At Scan Display, we offer a wide variety of exhibition stand designs to ensure that our clients can get exactly what they need for upcoming events, such as the Electra Mining Africa Expo in September 2018. For more information on these stand designs, feel free to peruse our website for images and further details, or contact us directly with any enquiries.
by Ceri | Jul 18, 2018 | Design, Display stands, Exhibition Stands, Modulbox
Exhibiting at AfricaCom
When it comes to running your own exhibition stand, There are several options available to you, with some being the most advantageous for your business, while others will limit your marketing while hosting your own exhibition stand at an expo. Custom and modular stands with personalised designs will always be viable options for branding and conveying information to potential customers walking past, with the chance to spark their interest and turn it into a sales conversion for your business.
With the AfricaCom expo coming up in November, you want to ensure that your business’s exhibition stand will catch the eyes of all the people at the event, which is estimated at between 20 000 and 50 000 people for the 2018 event. The AfricaCom expo showcases the latest developments from the biggest communications companies on the continent, with digital communication being the focal point and serving as the main theme for the event.
This opens the door to internet service providers, telecommunication companies, and mobile network service providers to not only have the opportunity to interact with others in the business, but also display their own products and innovations to the thousands of people attending. Should you be looking for viable solutions to branded custom stands and modular stands for your exhibition at the AfricaCom expo, Scan Display offers a range of products that will be ideal for your specific implementation. Today, we will focus on our range of modular and custom-designed stands to give you the ideal equipment for a successful exhibition.
Our Exhibition Stand Range
Starting with our selection of brochure stands, we feature four distinctly designed stands for holding brochures, making it simple for people walking by to grab a brochure or pamphlet and read more about your product or service. Moving on, our Fabric Pop-Up System offers a portable modular solution, which is a good product for travelling exhibits.
The Fabric Pop-Up System features a lightweight and robust design, with reusable graphics to ensure that you can take this modular stand to any event and expo without having to replace the graphics. We also feature a host of Metro stands, consisting of a portable display stand system with complete branded graphics to make the most of your exhibition stand. With a choice between nine unique configurations, you will simply need to find the ideal layout and setup for your specific exhibition area and let the Metro stand do the rest for you.
We also offer Folding System display stands, giving you the flexibility to arrange and place your modular stand as effectively as possible to suit the environment of your exhibition. For the travelling exhibitioner, we feature our Expo Range, giving you access to modular stands with custom designed graphics that are completely reusable and ideal for travelling, thus providing you with the perfect tools to host your own exhibition stands across the world without having to worry about graphics and stands making the journey with you.
Scan Display offers viable custom and modular stands to use at large expo events such as AfricaCom and others across the world. We can even custom make stands out of wood that fit together like LEGO blocks, giving you a professional and striking looking stand. By creating a custom stand this way, it makes it easier to set up again for future events.
For more information, feel free to peruse our website for images and details surrounding our products, or contact us directly with any enquiries. Choose Scan Display today and ensure that your next expo stand blows the competition away.
by Ceri | Jul 18, 2018 | Exhibition Stands, Outdoor branding
The Great Outdoors
South Africa is a very beautiful country, offering a fantastic selection of internationally acclaimed wines from the Cape countryside. CapeWine 2018 will play host to some of the biggest names and brands in the South African wine business, offering the opportunity for any wine fanatic to explore and discover the very best in South African wine. Should you be in the wine business yourself and looking for viable solutions to approach outdoor branding for an event such as CapeWine 2018, Scan Display offers an array of products that will not only provide viable outdoor branding, but can also be implemented within your exhibition stands at other expos and events where the wind will not play a factor to the exhibiting environment.
CapeWine 2018 takes place in September and offers the exhibitors professional display stands to showcase their brand and wines for everyone attending. If you are in Cape Town for the event, be sure not to miss anything. When it comes to outdoor branding, Scan Display offers standardised and customisable solutions to clients, with branding at the forefront and versatility to ensure that you can easily transport and reuse them at the next expo or event. Here is a range of outdoor branding products that can take your outdoor exhibits to the next level.
Outdoor Branding
As we all are aware of, not every single day offers sunshine and clear skies. Weather will always be a factor regarding outdoor branding, which influences the way people approach outdoor branding in general. As a default rule, these products should be able to withstand specific weather conditions, with rain and wind playing decisive factors when the sun does not beat down on us. Telescopic banners offer a way to effectively display your branded graphics in the great outdoors, with flexibility to handle winds from various directions and a specific design to handle the outdoors with ease. Having a collection of three telescopic banners at your outdoor exhibit will give you more than enough display area to convey your brand and market your products effectively.
Another popular choice for outdoor branding comes in the form of the pop-up A-frame. Its design offers display space for brands, products, and other information needing to be on display at your outdoor exhibit. Both the A-frame and telescopic banner use materials that can handle and withstand wind and rain, but there is another way as well – the Modulbox. Offering a customisable modular stand, the Modulbox can be branded to suit your specific preferences and folded into a lockable box structure when the day is done. The Modulbox is ideal for a professional approach to outdoor branding, with various elements to ensure that you can successfully manage your outdoor exhibit with the least amount of problems.
CapeWine 2018 is only a couple of months away. Scan Display can offer various outdoor branding solutions to give you the tools to host a successful outdoor exhibit, as well as various products for the indoor events. For more information, please peruse our website for images and details surrounding our products, or contact us directly for any enquiries.
