by Ceri | Jun 26, 2017 | Shopfitting
Why You Need Professional Exhibition Shop Fittings for Your Stand
Competition is rife nowadays, so it is essential that businesses are able to reach their target markets and maintain customer loyalty. There are a lot of ways of doing this, and taking part in exhibitions or tradeshows can elevate the profile of the business and bring it in touch with the potential or existing consumers. These events provide the sales team the unique opportunity to connect with the customer on a personal level, and also for the consumer to interact with the brand, service, or product in an optimal environment. This is why proper shop fittings for exhibition stands are so important – not only does the business have to present an image of the brand to the target market, but it also has to draw the potential consumer to the stand, and capture them for as long as possible while they are there to give them time to connect and interact with the brand.
It is recommended that your shop fittings are custom designed specifically for the stand in order stand out from the competition. This is a good way to create an attractive and functional stand that speaks for your brand and can be highly effective at drawing the right people. If your stand is designed to complement the brand, it also gives your consumers a snapshot of the brand. The stand can also be designed to allow you to demonstrate your products in an effective way that will appeal to the customer, and effective shop fittings will create an ambience that truly enhances your service or product.
You should choose our unique stands because:
• The options for layout and design of the stand are virtually unlimited. We can design stands with great shop fittings that will draw the eye and intrigue your consumers. There is practically no “normal” anymore when it comes to stand design, and we can design spectacular stands that truly break the mould.
• Modern marketing has become more about providing your consumer with an experience, and we can design stands in a way that gives the consumer a chance to interact with the brand and to connect with it through their experience.
• Your stand can create excitement about your product and promote it without you having to do all the heavy lifting. A well-designed stand will draw attention away from competitors and focus consumers or customers on your innovative stand.
How Scan Display Can Help
We have been in the industry for a long time and have built a very solid reputation as one of the preferred stand builders in the country. We are on top of all new developments and our creative designers conceptualise and design stands that stand out and draw attention. Our set builders are experienced at building awesome custom-designed stands, and we are known for unique stand designs for high-profile clients.
If you really want your brand to be noticed at a trade show, sports day, corporate event, or exhibition, you will draw huge advantage from our experience, industry knowledge, and outstanding workmanship. Take the time to give us a call and we can discuss how to take your stand to the next level!
by Ceri | Jan 31, 2014 | Shopfitting
Whether you are preparing an exhibition stand for a show or trade fair or you have a wheeled merchandising unit in a shopping centre, you need the appropriate shop fittings to kit out your display to best sell your products or services. Show displays are extremely versatile and if you select your fittings and accessories with care, you can use the same display over and over again at different venues and shows.
The Shell
One of the most important shop fittings is the shell of your display and a wide array of different shell options are offered for every conceivable type of display. Frequently, the frame of your shell is made up of strong, lightweight aluminium tubing and fittings, because this metal offers excellent strength and stiffness for its weight and the matte grey finish looks smart and often needs no covering or paint; as an added boon, it cannot rust either.
Typically, square aluminium tubing would be used to build the shell and it can be fitted out with several other shop fittings to change its appearance. Large, elaborate structures with hanging banners can be built, as well as simple, compact shells for small displays. Some shows will prescribe a standard, cubicle-like appearance for all the show stands and a simple facia at the top, in which case it will be down to your other accessories like flooring, furniture, banners and display cases to truly differentiate your display from the rest.
Flooring
One of the oft-overlooked shop fittings is your flooring solution and here you can choose from a variety of options, like:
- rolled carpet in the colour of your choice
- wood, in either light, dark or black finishes
- 100 mm lit edge flooring for a modern, high-tech appearance
- white, sprayed flooring
Your flooring should complement the rest of your stand’s appearance and tie in with your corporate colours.
Retail Applications
In a retail environment, you may require retail shop fittings for mounting your products. A typical example is sanitary ware and the appropriate fittings can be used to mount taps, shower heads, wall-mounted basins and the like. You may even need a counter for upright taps and surface-mounted basins. These backing structures and counters should be robust and available in various finishes to suit your needs and to show off your product to best effect.
Other Shop Fittings
Other items that can differentiate your display include furniture, banners and display cases. For more information on our shop fittings, simply contact us.
by Ceri | Jul 7, 2011 | Shopfitting
Shopfitting Your Exhibition Display To Professional Standards
Where do you turn to have the shopfitting of your display stand at an exhibition, trade fair or show done to professional standards that will impress and attract potential clients? There is no impression that is as lasting as the first one and if you can establish an impression of professionalism and quality with your exhibition stand, people are more likely to entertain your business.
Shopfitting Components
There are several components to the complete outfitting of a display stand and the last thing you need is a fragmented approach by several different service providers trying to assist with each branch of the process. All this leads to is confusion, a lack of continuity and an unprofessional final look. Contract one team of professionals who can do it all, from the shell and flooring to the furniture, display cases and banner designs and printing.
The Style
The style of your stand may be dictated to some extent by exhibition regulations and your shopfitting would have to take this into account. At some exhibitions, all stands use the same basic shells for uniformity and this you cannot change; the differentiation of your stand would be down to the elements that you can change. Play around with flooring options for something a little different and try:
- simple and elegant white, sprayed flooring for a more clinical look
- carpeting of the rolled variety in a texture and colour that compliment your display
- woodgrain finishes for an earthy, sophisticated look in a shade of your choice
- 100 mm edge-lit flooring, ideal for a high-tech display
Displaying Your Wares
There are appropriate shopfitting options that you can rely on to display virtually any type of product. Small products are effectively displayed in tall, glass display cases that have four glassed sides, or in counter-like display cases. Other products may have to be hanged from hooks (like clothes) or mounted against sturdy backings (like taps and sanitary fittings).
Irrespective of your shopfitting needs, we can help, so contact us today.
