by Ceri | Jul 17, 2017 | Advertising
Enjoy the Benefits of Using Advertising Banners for Indoor and Outdoor Display
It is vital for any business to have a solid marketing strategy to bring the brand into the public domain, and to reach the desired target market. Customers cannot make use of the brand if they don’t know that it exists and therefore, it is vital that the potential customer is introduced to the brand, product, or service in an appealing way. This draws the interest of the customer and encourages them to make use of the brand.
Secondly, it is important that, once the customer has used the brand, they return to use it again, and this is where customer loyalty plays a role. Advertising helps to bring the customer and the brand together, to remind customers of the presence of the brand, and to encourage customers to make use of the brand. Once the brand has been established in the mind of the customer, they will usually choose the brand that they are familiar with over another brand that they have not used before. This is why advertising is so important.
Traditional advertising media is very expensive, whether you opt for print, television, or radio. This is why other advertising media that are more reasonably priced is now becoming increasingly attractive, and advertising banners and other branded items, such as gazebos and flags are used to draw the attention of a specific audience. Advertising banners are hugely practical – not only can they be used indoors and outdoors, but they are cost-effective and easy to store, transport, and erect.
Advertising banners also allow the advertiser to aim the brand at a particular demographic, and therefore achieves much more targeted marketing than other methods, such as television. These banners are used in situations where the density of potential customers is high, and therefore it has a better hit rate than “shotgun approach” advertising, such as print media. Being able to zone in on a particular market can yield excellent results and the advertising spend will not be in vain. Tradeshows, outdoor events, and sports days draw exactly the type of customer you want, and introducing or reinforcing your brand presence through the use of advertising banners can be very beneficial.
Another benefit of using banners is that they are re-usable and can be used in many different situations. Once you have had your banners made up and printed, you can use them in practically any situation where you are exposed to your target market. Clever design plays an important role, and therefore it is vital that your banners are well designed. Ideally, this should be done by professional designers who can translate the identity of the brand, product, or service in the design, which means that the visual perception of the advertising banners will be fully representative of the character and identity of the brand.
If you are looking for one of the most cost-effective ways to advertise your brand, you should consider investing in advertising banners. Give our team at Scan Display a call to find out more about how we can bring your customer and your brand together with clever design and high-quality products!
by Ceri | May 17, 2017 | Advertising
Clever Design Can Help to Make Advertising Banners Much More Effective
No business has a chance of survival if marketing isn’t a serious part of their business strategies. The logic is there, especially when it comes to a new brand or business; if your customers don’t know that you are there, they cannot make use of your brand, product or service. In addition to this, once they know that you are there on the market, they have to have the confidence to pay for or buy into your brand. After that, it becomes crucial to keep customers coming back for more, and if possible, give them the confidence to stick to your brand in the face of other competitors. This means that your advertising strategy has to address all these things: brand visibility, brand familiarity and brand loyalty.
While a lot of companies invest heavily in traditional advertising media, such as print advertising, radio and television advertising, it is not always the most effective way to do things. The marketing plan has to be streamlined according to the business. For instance, a small business that just operates in Durban will not get much value from paying a lot of money for a countrywide television advertisement, as they only serve the local community. It also means that large, countrywide businesses should be the only ones who invest in this type of advertising. For smaller and medium enterprises, there are other means of marketing that can be very effective, including social media, advertising banners, gazebos, and even branded corporate clothing and other items.
When compared with the cost of television, print or radio, using branded advertising banners or flags actually brings a lot of benefits – not only is it vastly cheaper, but the clever design of these items make them highly visible and can create a perception of the brand identity in a flash. These items can also be used again and again, and they are particularly effective at trade fairs, sports days and other corporate events.
The design of the advertising banners, gazebos or branded flags has to be well thought out, because it has to draw attention to the brand, while also providing the observer with an idea of what the brand is about and how they can benefit from using the brand. It is vital that the potential client or consumer of the product or service is able to form the right impression of the business or brand, and banners should not only be eye catching, but also attractive and functional.
Great banner design will allow your advertising banners to be effective outdoors and indoors. Designs may be highly elaborate, but they still have to act as representatives of the brand, which is why it is important that the designers are knowledgeable and well trained to capture the best brand image. Outdoor events are usually a little more fast-paced, which makes it harder for the banner to be read, while indoor events, such as trade shows, enable users to spend some time with the design and perhaps read some text. Usually, good graphics and minimal but clear text are recommended.
If you are looking to boost your presence at any given event, contact our team at Scan Display to find out more about our range of banners, gazebos, and other eye-catching advertising media.
by Ceri | Apr 1, 2011 | Advertising, Banner displays, Exhibitions
When attending an exhibition or trade show it is important to ensure that there is sufficient signage and advertising present so that potential clients do not miss out, or pass you by. Advertising banners are a popular form of advertising used at these particular types of events.
It is important to have your advertising banners designed and printed by a professional company such as Scan Display. This will ensure that your company stands out from the crowd. Take the time to contact Scan Display or visit their website for more information on their various banners, flags and other advertising options.
