Manning a display stand at a trade fair has to be looked at as a marketing investment, and if some of the cost can be spread over a number of fiscal years, so much the better. The cost should also be compared with the number of leads or new clients that it has generated, and time has shown that generally speaking the better the display design, the more visitors the booth attracts. Give careful thought about what accessories and facilities you want to have included in your display. Have you considered an on-going audio-visual display, or a laptop computer? You should certainly consider getting together with a group of professional exhibition architects such as Scan Display â€“ our original designs can be the difference between success and failure.