Highly Effective Exhibition Stands
In a highly competitive business environment one of the opportunities for any company to allow its products to stand out from the competition is when it takes part in an exhibition or trade show. If the organisation wishes to differentiate its product offerings from the many other products that will be vying for the attention of the visitors to the exhibition then it must rely on the uniqueness of its exhibition stand. Today exhibition stands are available in almost any configuration, the only limitation being the budget available to the company and its marketing department as well as the space that is available at the exhibition or trade show.
Highly effective exhibition stands rely on a mix of different attributes in order to attract the interest of the visitors to the exhibition, trade show or other marketing event. Many of the exhibition stands that are currently available have components which are designed to attract attention such as audio visual effects. Traditional exhibition stands can be constructed of a variety of different materials such as wood or wood composites or mixes of polyurethane based materials and nylon and glass and plastic. Many companies choose to design their exhibition stands in close consultation with the manufacture in order to ensure that the exhibition stand is unique and highly visible to potential customers. There are also a number of different standard shell schemes that are available.
These shell schemes represent extremely good value for money and are ideal for use as exhibition stands. Even a standard off the shelf exhibition stand can be made unique through the addition of other display components such as flags and banners.
Easy To Erect Portable Stands
Portable stands can be used in a number of different environments. The portable stands can be erected in only a matter of minutes by even the most inexperienced of marketing personnel and can be used at sporting events, at trade shows and exhibitions and even as part of a point of sale display.
Portable display stands can be constructed of a variety of different materials including aluminium and plastic and are sued as the centrepieces for the display. The effectiveness of the display is also increased through the use of a variety of different banners and flags. Perhaps the most popular of these banners is the pull up banner due to the ease of erection. A variety of pull up banners, as well as the portable stand can usually be set up in only a few minutes and take up very little space making them ideal for use in the retail environment.
Glass Top Display Units
Display units can be used in a variety of different settings but are usually found at trade shows, exhibitions and in show rooms across South Africa. The glass top display units are tremendously popular due to the fact that they represent excellent value for money and can be manufactured extremely quickly.
These glass topped display units are ideal for the display of a variety of different products and they also offer the employee the opportunity to remove products from the unit for closer examination by the potential customer. The display units can be combined with other marketing material such as brochures which are housed in a brochure stand, as well as banners to make up a highly attractive and effective display combination at exhibition stands.
Display Units Sell Products
There are many advantages to using display units to sell your products and one of the most obvious is that they are totally mobile; simply pack up the unit and move it to a new venue or show whenever it is needed there. These merchandising units also act as mini shop fronts and can be parked in a shopping centre where you do not have an actual shop – usually at a far lower fee than renting shop space. Just keep in mind that shopping centres may have rules pertaining to the style, size and type of display units you may use.
Most of the time, display units are manned by a single person; so the unit should be designed to offer the best possible security. Typically, these units are wheeled for easily moving them around, but they can also be secured to the floor. Usually, all the lids and surfaces can flip closed and locked to form a secured unit when unattended or when closed for business. Products can also be displayed behind transparent perspex or glass windows to discourage theft.
Display units are offered in several configurations, depending on what you want to use them for, and what the shopping centre’s regulations may prescribe. The height and number of shelves differ and the unit can incorporate several lockable storage spaces too, for stowing stock. There is a specific area where the minder of the unit will reside, with a special space for the cash register.
The near side of the display units where the minder sits may be open, but the far side may be closed up by the aforementioned windows for security reasons. This is because one person cannot always keep an eye on people on the far side of the unit, especially when there are many people around.
If you are looking for display units for shopping centres or trade fairs, contact us.
Display Your Merchandise Effectively And Economically
How do you display merchandise and advertise your brand at trade fairs and shows? Are you sure that your brand is getting the best possible exposure through an effective display stand or merchandising unit? You had better speak to the experts who can supply you with an entire display infrastructure that is both modular and expandable for every type of display.
When you display merchandise at a trade fair or show, the layout and size of the stand may depend heavily on the rules of the show organisers. Often, all the display stands are depressingly similar cubicles and you have to rely on the extra elements at your disposal to distinguish your stand from the rest. To this end, your choice of furniture, marketing media and banners may greatly increase the visual impact of your display.
Colour plays an important role when you display merchandise and you should incorporate your corporate colours in an effective and eye-catching way and your banners should compliment these. Roll-up banners are especially effective and because they roll up into a tube, they are very easy to carry and transport. Many different sizes are offered, up to 1.5 m wide and 2.1 m high, making for a high-impact assault on the senses that can be seen from afar, yet uses little horizontal floor space.
Display Merchandise In Mobile Merchandising Units
Mobile merchandising units are very useful for displaying your wares at shopping centres or elsewhere where you want a presence without necessarily opting for a permanent premises. They are offered in many different designs too, incorporating spaces for displaying products behind transparent and safe perspex windows and with storage space for extra stock.
Talk to the professionals today if you want a comprehensive, top quality and effective way to display merchandise and advertise your brand. For more information, contact us.
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The Right Portable Retail And Exhibition Display Unit
When next you consider participation in a trade show or exhibition take some time to think about how your products are going to be displayed. Ideally you need a display unit that will present the products in the best light, enable sales staff to have access to the products in order to demonstrate them and allow for your company or product branding to be prominently displayed. One of the most professional ways to accomplish these goals is to use a portable retail and exhibition display unit. These units are easy to set up and can be manufactured to your specifications in order to present your products in the best way possible.
For more information on the many exhibition display options available contact us.