Never overload the exhibition signs with too much information. Less is better! Keep it simple. Use bold lettering for the company name and make the logo stand out. Add a catchy tag line, but remember that people will not remember long sentences. Next you can add a bit of information about the product or service that you offer. Add the call to action. The brochures should do the rest as well as the sales consultants. You cannot add everything about your company on the exhibition signs so add only the most important message. Exhibition signs are all about branding and attention. If you succeed in both you have effective exhibition signs. Get the help of experts such as Scan Display to ensure that you succeed in your exhibiting goal through highly effective exhibition signs.