by Ceri | Aug 20, 2013 | Pull-Ups
Picture this: you own the hip new clothing and retail store on the busiest corner of the city. You decorate it, hire top-notch managers and staff, and your designs are thought to be able to blow the competition out of the water on this side of town. You spend a lot of money on your store and you are really proud of the outcome. But then, come the opening hour, no one shows up at your store. You ask yourself why and how this happened? Well, maybe it’s because you scrimped on the printing of pull-up banners and advertising which is why no one came to your store.
Spending on poor quality banners and advertising – or not spending at all – can almost totally undo all of the efforts you put out for your new business. Keep in mind that it is how you present your product, service, bar or restaurant is one of the keys to keep your business running and constantly tells people that you and your business exists. How your business will fare is not decided by the lavish designs and lofty details, how your business does outside of your doors or out in the streets – although these are certainly important factors – it’s about advertising.
Of course advertising isn’t cheap, but don’t worry because billboards and high end commercials aren’t the only way to catch your crowd’s attention. There are a lot of advertising add-ons out there that will help your business catch wind and rake in those customers, and one of the cheaper alternatives comes in the form of pull-up banners.
Pull-up banners play on the innate curiosity and willingness to ‘play’ by your prospective customers, and can be placed in almost any public area. The way these ads work is that they entice the people into becoming curios as to what these rolls of PVC vinyl may have to say to them. They don’t completely reveal the information they want to know just yet.
There is a subtle art into the printing of pull-up banners, as they attract with either a question or a catchphrase then when the audience pulls on the string, they show the ad in such a way that will ‘wow’ your customer and entice them further to go to your store. This way, the pull-up banners actually have a psychological approach to its kind of marketing and promotion.
There are numerous benefits if one chooses to use pull-up banners for their business. One of the perks of using pull-up banners is that they are cheap and is very much accommodating to a tight budget. The materials used in the printing of pull-up banners are not at all that expensive; in fact, these pull-up banners can be considered as the most cost efficient choice when it comes to outdoor advertising because of its affordability. Also, this kind of banner advertisement is tried and tested by time as it is thought to be one of the more classic approaches when it comes to promoting your business.
A lot of businesses have trusted in the printing of pull-up banners ever since the early 1900s. People will almost always try and pull on these banners just to see what’s on this inside. So, work on your potential customers’ curiosity and a pull-up banner for your business now, because fun is always one of the best ways to advertise.
by Ceri | Jan 8, 2013 | Pull-Ups
Marketing your company brand, services, and products through the usage of pull-up banners will help to draw attention to the best features of the above. You can also use the pull-up banners to notify visitors about products that are no longer part of your product stable, to display your company logo, to list the benefits of your products or simply to attract attention.
Highly visible, pull-up banners are often used for presentations, trade shows, exhibitions, and at shopping malls. Placing the roll-up stand just outside a retail store will help to attract attention when having a sale or a special promotion. The same principle applies at a trade show or exhibition.
One of the most important features of pull-up banners is their portability allowing for ease of movement when open and for carrying when closed and in their carry cases. The recoil system makes it possible to easily set-up the stand, take it down, store it and carry it. It is because of the recoil system that the banner can stay in perfect condition even when stored for a long time. The cartridge protects the banner against dust, direct light, and moisture.
Pull-up banners have become the most popular display stands at trade shows because there are no additional labour required to set them up. It is also more economical to use a roll-up than for instance, a wall unit. The most effective displays are those set-ups at eye level and with roll-ups you can attain just that. View our catalogue of pull-ups and contact us today to design one or more for your company.
by Ceri | May 4, 2012 | Advertising
Indoor branding is big business and it often happens that people and businesses can get great exposure from using indoor media platforms. There are so many different types of channels that can be utilised and all of them have their own little unique benefits that are made available to you when you use them.
From small print ads that get put on the back of bathroom doors, right through to fully interactive touch screens that create a completely different user experience when used to its full potential. All you need to do is work out what your budget is for the campaign and where you most likely find the people that would be buying your product.
Once you know where the advert is going, you can work on figuring out how to use the space you have provided to its full potential. If you are using print, then you need to ask how much time your reader will have to look at the page and decide what information you can include on there to make it enough without flooding the entire page.
Retails Displays and Pull up Banners Work Just as Well
When it comes to the indoors, you usually have enclosed spaces to work with and people are often forced to look at your pull up banners and retails displays as they are walking past your shop for example. Malls have walkways where people need to get past one another and it often happens that you find yourself hiding behind one of those banners as you wait for a group of people to pass.
A pull up banner basically works by printing a large graphic display on a canvas like material that is sturdy and durable. The one end of the canvas is rolled up at the bottom of the display and then sign is then pulled up and attached to a pole at the top so the entire surface of the canvas can be viewed clearly.
Retails displays can be both static and moving, and both can catch your viewer’s attention if they are used correctly. Larger displays catch the eye very easily where as motion graphics attract the eye from the movement it makes. If you can create clever displays that have memorable messages and enough information for the reader, you would have done your job well as a marketer.
Indoor Branding at its Best
Effective display solutions are able to get the message across to the people viewing it and if you are going to do that properly, you will need some understanding of marketing and advertising principles. Good copywriting and graphic design skills are also a must because you need to be able to make the words jump out at people and make them understand what they are looking at without too much difficulty.
All of these skill combined are tough to acquire on your own but it is possible with some hands on learning and attention to detail. If not, then you can hire indoor branding specialists to come in and help you get the job done right.
by Ceri | Aug 31, 2011 | Pull-Ups
It is of the utmost importance that a business positions itself in a highly visible manner in order to attract customers. Often this calls for marketing material that can be used off site. Some of the most useful and easy to use marketing tools available today are the various pull up banners that can be used in a variety of different situations. Pull up banners can feature full colour representations of company products, as well as positioning the company identity through depictions of logo’s and various pay off lines. Pull up banners are available in both single colour and full colour variants and are both attractive and durable.
Pull up banners are especially useful when the company is taking part in exhibitions or trade shows. Pull up banners are highly portable and can be set up in only minutes by even the most inexperienced marketing employees. Pull up banners also offer superior return on investment due to the fact that they can be used again and again due to the fact that they are constructed of highly durable PVC material. One of the only limitations of pull up banners is that they are most suited for indoor use. They can be used outdoors, however in windy conditions the base of the pull up banner will have to be weighed down using sandbags or other similar aids. This leads to an unattractive appearance and for this reason pull up banners are recommended for indoor usage.
Most pull up banners are supplied with a carry case which allows for easy transportation of the pull up banner. The small size of the pull up banners also means that they can be transported to an exhibition or trade show in the boot of an average sized family saloon car. Pull up banners are usually printed on a single side, however there are processes that allow for both sides of the banner to be printed. This is especially useful if the banner will be visible to walking traffic in the centre of a trade show. Another advantage of the pull up banner is that it is extremely fast to produce. Specialist banner manufacturing companies can usually fulfil an order within one of two days if they are supplied with finished artwork.
The pull up banner has remained a firm favourite with marketing departments for many years due to the low cost and fast production times. The low cost means that pull up banners are suitable for product launches where the banner will only be used a few times. Pull up banners are also extremely useful as part of point of sale displays. More and more companies are using banners to make their point of sale presence highly visible.
For more information on how pull up banners can benefit your marketing efforts, contact us.
by Ceri | Aug 29, 2011 | Signage
In today’s highly competitive business environment every organisation has toensure that its products stand out from the crowd. One of the ways to do this is through the clever design and intelligent placement of signage in a variety of different settings.
Signage can be used at trade shows, exhibitions and at various points of sale. Point of sale signage consisting of pop up banners is especially popular for the marketing of new products. These pop up banners, manufactured from PVC material or nylon have built a loyal following for a number of reasons. The reasons for the popularity of pull up banners is due to the facts that they are extremely easy to transport, incredibly durable and can be set up by even the most inexperienced of marketing employees.
Signage consisting of pop up banners is also extremely popular. These banners are constructed of hard wearing nylon material and are designed to be self erecting once they have been removed from their covers. In order to transport the banners of for storage they are easy to return to a compact form with a simple twist which causes them to fold up on themselves. High visibility signage that is suitable for use at trade shows and exhibitions also includes hanging banners and wall banners that are designed either with eyelets to allow ski rope to be threaded through the banner for hanging or stitched seams that allow for the insertion of aluminium rods that keep the banners in perfect alignment when they are hung.
New advances in colour banner printing mean that signage is becoming more inventive as time goes on. Today specialised printers can produce banners of almost any length. Building wraps are amongst the most impressive signage that can today be viewed covering scaffolding and building exterior around the world. The advances in signage colour printing also mean that weather resistant printing in brighter colours and with a higher definition is now a reality.
For further information on the many types of signage that are today available, contact us.
