by Ceri | Jan 12, 2010 | Exhibitions
The exhibition posters are more effective if placed on appropriate stands. Not all the exhibition posters can be pasted at the side panels of your booth simply because the posters will not be seen by passing visitors. Stands may be required in the middle of the floor and this is when you will benefit from various poster stands. If the exhibition posters will be hanged on the side panels consider frames for the finishing touch. In addition you may also want to consider the light boxes which will not only add emphasis, but will ensure visibility and a professional look.
If you simply hang the posters without frames the items will get damaged, show wear and tear etc. In the long run it will be better to invest just that bit extra to ensure a well rounded display that can be repeated at another exhibition.
by Ceri | Jan 12, 2010 | Exhibitions
More often than not exhibitors spend a lot of money on the design and printing of stunning exhibition brochures only to have more than half left after the exhibition. The problem is that you simply cannot hand one to every person passing the booth and as such require effective stands for the exhibition brochures. If properly displayed the exhibition brochures will draw attention and most visitors will grab one or more even without handing the items out. The range offered by Scan Display includes:
- Desktop Enara
- Stacker Straight
- Stacker
- Zedup Range
- Standex
- Fanfare 6 Pocket
View our range of stands for the professional display of exhibition brochures.
by Ceri | Jan 8, 2010 | Exhibitions
Exhibition signages are powerful marketing tools. Used effectively the exhibition signages can attract a lot of visitors. The secret is not to use complicated designs. You want to keep the exhibition signages as simple as possible. Keep the information to a minimum. People want to visit many stands during their visit and will certainly not spend three minutes reading your exhibition signages. You need to feed the most important information to them. This means that the main sign should include the company name and logo for effective branding. You will want the visitors to remember your brand and that should be the main focus of the signs. The idea with the signage is to grab attention – enough to get the visitor into the booth and interested enough to view the rest of what you have to offer.
by Ceri | Jan 8, 2010 | Exhibitions
Never overload the exhibition signs with too much information. Less is better! Keep it simple. Use bold lettering for the company name and make the logo stand out. Add a catchy tag line, but remember that people will not remember long sentences. Next you can add a bit of information about the product or service that you offer. Add the call to action. The brochures should do the rest as well as the sales consultants. You cannot add everything about your company on the exhibition signs so add only the most important message. Exhibition signs are all about branding and attention. If you succeed in both you have effective exhibition signs. Get the help of experts such as Scan Display to ensure that you succeed in your exhibiting goal through highly effective exhibition signs.
by Ceri | Jan 7, 2010 | Design, Exhibitions
Apart from getting stunning end results when making use of professional exhibition designers for the design and setting up of your tradeshow booth, you will also save a lot of money. The professional exhibition designers normally have a whole range of products which they offer at a cost far below what you would have paid if you have gone to traditional graphic design and printing companies. They also have the tools such as 3D software, a team of specialists in their work, and the know-how regarding exhibitions.
They already know what works and what not. Avoid costly marketing mistakes such as too much information, too small lettering, and totally off-target posters by making use of the experts in designs specifically for exhibitions.
