by Ceri | Oct 1, 2009 | Exhibitions
Five Tips when Planning for an Event and Hiring Exhibition Builders
Here are the top five tips for preparing for an exhibition;
- Visit the venue beforehand, preferably during the period of a similar exhibition. Notice which areas are the most popular amongst visitors and determine whether the space will be able to accommodate you with all your needs and requirements.
- Rather than trying to handle all elements yourself, hire exhibition builders who have the knowledge and experience of setting up the perfect stand for you and take the time to focus on your main marketing strategies.
- Ask the exhibition builders to help you set up a stand that will compliment and support your product or service. If you’re selling stoves consider setting up a stand that looks like a kitchen, or if you sell children’s toys design your booth to look like a child’s bedroom.
- Remember to incorporate stools or chairs at your booth, especially if you need to demonstrate your product or if it needs an explanation.
- If you yourself are not very good at handling clients or doing sells, make sure to have someone there by your side who can draw visitors in, keep them interested and sell your product without being overwhelming or overbearing.
Exhibitions can be extremely profitable for any company who has trouble drawing in new clients or just to launch a new product and get it out there. Hiring exhibition builders like Scan Display will only build on this profit due to their industry ‘know-how’ and extensive experience. For more information on how we can help you with your exhibition venture, contact us today.
by Ceri | Oct 1, 2009 | Exhibitions
Avoid the Pitfalls with Exhibition builders by Your Side
One of the biggest pitfalls when planning to attend an exhibition is getting caught up with logistics and organizing of the actual setup of the stand. People tend to get worked up about building an effective stand and forget the actual reason as to why they are there. Ultimately whether you’re launching a new product, advertising a new business or just want to get your company name out there your main objective is to make sales, and therefore should be your focal concern at all times. Exhibition builders like Scan Display are there to help you with concentrating only on your marketing aspects and eliminate the stress of setting up the actual stand rudiments.
Contact us at Scan Display so we can handle all the technical aspects of setting with our team of skilled and professional exhibition builders. With this benefit you can take your time in sorting out all the final details. Remember to start planning and preparing in advance so can focus on each goal with your full undivided attention.
by Ceri | Oct 1, 2009 | Exhibitions
The International Association of Exhibitions and Events (IAEE) is a worldwide organization that has represented the trade fair and exhibition industry since 1928. With over 1,300 organization ranging from Singapore to the exhibitions South Africa offers you country wide. Even with all the tremendous breakthroughs and colossal changes the world has undergone in the last century, one marketing tool has persisted throughout and that is the events and exhibition industry which has been around for almost three thousand years.
There are four main reasons as to why this industry has only developed and flourished over the years are the increased brand preference, enhancing relations with customers, increased brand awareness and increased product knowledge. The exhibitions South Africa proudly hosts are mainly in Durban, Johannesburg and Cape Town however there are smaller venues who also host event and exhibitions. Depending on your target market you can pick and choose from exhibitions.
If you want to find out which exhibitions South Africa hosts and which would best benefit your business contact us at Scan Display. We do not only offer you advice on choosing the optimal exhibition to attend, but can advise you on how to make your stand more eye catching and approachable as well as supplying you with all the stand equipment you might need.
by Ceri | Oct 1, 2009 | Exhibitions
No matter what product or service your business has to offer, there are thousands of ways to promote and market yourself. Exhibitions are always a profitable marketing tool due to the fact that not only do you get your name and image out there, but you also have the advantage of face-to-face marketing to those who approach your stand. There are a wide range of expos so choose from, once you know who your product target audience is you can chose one or more of all the exhibitions. South Africa has a wide variety of categories to choose from including;
- The look & feel good expos offer the opportunity to market yourself for those with health, beauty, fitness, wellbeing, and greening business.
- One of the most popular categories is the homemakers and interior architecture exhibitions. South Africa has a wide variety of expos in this category including Decorex or Durban and Pretoria Homemakers expos. These include any companies who offer products or services in home lifestyle aspects.
- Expos who offer services and products to expecting parents are also extremely popular with exhibitions like the SABC Baba Indaba, Your Child Kids expo and The Baby expo.
For more information on all the exhibitions South Africa has to offer, contact the erudite team from Scan Display and find out which would best benefit your business.
by Ceri | Oct 1, 2009 | Exhibitions
An exhibition arena is usually filled with hundreds to thousands of visitors and you’re surrounded by countless competitors, each with the ultimate goal of being the cream of the crop within their category. For this reason such exhibitions can be rather intimidating and overwhelming when you’re in the shoes of the exhibitor, but there are means in how you can minimize your responsibilities and focus only on the single most important factor; promoting your business. Exhibition furniture rental companies like Scan Display can assist you in various factors of setting up a breathtaking exhibition booth that will ensure a lasting affect amongst all visitors.
- Our specialized team have an abundant amount experience in advertising and marketing and can advice you on how to successfully reach your target audience creating a wide range of potential clients.
- An exhibition furniture rental company also has the ability to create a homely and safe environment enabling a welcoming space for individuals to approach your stand. With this in mind we know exactly how to set up customer friendly stand with perfectly designed spaces to view your products and have a face-to-face discussion regarding any questions.
Scan Display does not only help with exhibition furniture rental, but knows exactly what to do to mould your booth into a profitable stand. For more information on our services and products, contact us today.
