by Ceri | Aug 2, 2012 | Advertising
Marketing and advertising are both part of the same family. Each cannot work efficiently without the other; but marketing is a much broader process than advertising. Marketing is the process of recognising what the consumer wants, and in turn making a product so that those wants are satisfied. The procedure followed by Scan Display includes advertising as well as the distribution and selling of a product or of a service.
On the other hand advertising is the publication of a message by a sponsor or the promotion by a company of its’ products to its’ existing and potential customers.
Marketing is the attempt by a supplier to influence demand; and it is everything that an entity does to make easy an exchange between itself and its’ potential customers.
Scan Display is a company which specialises in display, especially in the realm of the exhibition and trade show; but not just there. They have a number of new products which can assist with your marketing and advertising.
You can take a look at many of these products as well as a large portfolio of some of their work on their website at www.scandisplay.co.za. Their team of experts in the display field are there to assist you with any of your marketing and advertising needs.
Using Banners To Boost Your Business
One of the oldest ways of getting your message across to others is through the use of banners. They certainly go back beyond medieval times – of course, very few people could read in those days, so banners tended to be pictorial – and the earliest ones were heraldic and carried the “coats of arms” of noblemen.
Throughout the ages, banners have continued to be one of the better ways of getting a message across to others, as they do to this very day, and will continue to do so. We see them every day on websites, newspapers and magazines, church fetes and protest marches – in fact, just about everywhere. The traditional outdoor banner is about a metre high and is several metres long. It usually bears a message in large letters.
Over recent years several new forms of banner advertising have appeared on the market, namely the teardrop and the electronic banners. The latter may regularly be seen on the outer rim of rugby and soccer fields and of cricket pitches. The beauty of the electronic banner is that it can be programmed to change its’ message at regular intervals – a good way of getting more than one message across from one banner.
A Brochure Stand On Your Display Unit
An excellent way of getting your message over to the public at a trade show is to have a brochure stand on your display.
A brochure is an effective way of promoting ideas, products, and services, and even your company. More often however, a brochure used in marketing is made to steer customers towards a particular product or service.
It is very important thus to make sure that the pamphlet in question catches the eyes of potential clients, and as such, a lot of thought has to be given regarding its’ design. It has to be printed with bright colours and with pictures which complement those colours and each other.
With this in mind, it is always wise to engage the services of a company which specialises in the design of such items. The overall design of your display stand is of the utmost importance.
A company going by the name of Scan Display offers a full range of design services, including the layout of your display, 3D design, and graphic design.
Their professional design team produces display models so that clients can see and endorse the design of their displays before production. One of the things that they can include in their design is to incorporate a brochure stand into the display, and to design the brochures as well. This design company specialises in the design of stands for trade fairs and exhibitions and will most definitely be able to help you with your advertising and marketing campaign.
by Ceri | Aug 2, 2012 | Advertising
When you mention the word “advertising”, one’s thoughts immediately turn to a modern office, full of graphic designers and copy writers, all running hither and thither trying to meet deadlines and so on. Few actually realise that advertising has been around for literally thousands of years.
It was certainly used in Roman times, and in ancient Arabia, and became more widespread when printing was developed from the 15th century onwards.
Advertising today accounts for a turnover of nearly $150 billion a year in the United States alone – it is big business!
Advertising is the way in which https://www.scandisplay.co.za can help you convey information about your goods or services to prospective customers. You can do this through a number of different media – newspapers, billboards, television, the cinema, radio, movies, magazines, video games, the Internet, telephone messages, and even clothing. In fact, anything that can carry a message and that can be seen or heard by a prospective client or purchaser, is today considered an acceptable method of carrying advertising.
Scan Display is a specialist provider of display, exhibition, and presentation products, and are the experts to contact if you are having any thoughts of exhibiting any of your products or services at a trade show or the like.
Scan Display has a large team of experts who specialise in display advertising and in producing powerful display solutions, and they will be more than happy to help you with all your advertising needs and requests.
Banner Advertising to Get Your Message Across
You will see a lot of banner advertising these days being displayed in places which attract large crowds – places such as exhibitions, displays, retail stores, and trade shows, and increasing use is also being made of this type of advertising at sports venues such as cricket and rugby matches.
The traditional banner is made of cloth or plastic material and is several metres long and a little under a metre high; even though they may also be the same shape, they are made different by being turned through 90 degrees, or even square shaped.
A banner should always be placed in a location where the maximum number of people can see it. There is an extensive range of banner-types types available in the market for use in the advertising of products and services, but portable banner stands are still one of the most common.
One of the most popular banner-type in Southern Africa is the teardrop banner, but electronic banner boards are fast-becoming increasingly popular at sports stadiums today.
If you want to invest in a little banner advertising and are not a graphic designer yourself, Scan Display is a company of professionals who will be more than willing to assist you. They have a wide range of advertising products including banners and a team of expert graphic designers to discuss the matter with you.
You can see some excellent examples of these products and a portfolio of their work on their website:
Scan Display, whose head office is in Rosebank, Johannesburg, is a market leader in Southern Africa, and has the support of a global network.
by Ceri | Aug 2, 2012 | Advertising
One good way of getting your company’s name known is to invest in a little promotional advertising. From pens marked with your company name and logo, to personalised gifts, the use of promotional products that are available from Scan Display is an affordable and effective way in which to grow your business. Giving away promotional advertising gifts gives people the idea that you have a generous and friendly company, with a kind boss, and an appealing personality.
If you are very clever and make use of comparatively new technology, and at the same time choose the correct gift, you can ensure that the recipients will remember you. A good example of this is the laser pointer, which when it first hit the market, was both cheap and highly desirable. There are literally thousands of promotional advertising items to be obtained and used in order to promote your company, ranging from pens and wind-up radios, to T-shirts and chocolates.
As a symbol of their appreciation, traders have always given away free products to their clients. In days gone by this was done on a restricted level, but mass production and low costs have meant that mass distribution of promotional advertising has now come within the range of many smaller companies.
Advertising and marketing promotional items gives a good impression of your company to customers, both old and new. If the promotional item contains information about your product, your services, or your company, it immediately becomes more appealing, and in turn enables prospective new clients to remember the name of your particular brand the next time they should require any of your services or goods.
Promotional advertising is most successful if it enables you to firstly get a new client and then to keep him. If for example you happen to be the owner of a convenience store, and you notice a particular customer always purchases coffee from you, the gift of a coffee mug with the store’s name on it will ensure that he always remembers to get his coffee there.
Think of how many items there are in your home right now with information about a company imprinted on them. It is very easy to source promotional advertising items too. All you need to do is to go online and carry out a search for promotional items and gifts, and you would be surprised at how many web sites there are from which you can obtain any number of advertising goods at competitive prices.
There are many other ways of promotional advertising though. One popular way is to hold a competition with a big prize for the winner – the prize giving ceremony is a good source for publicity too. You can hold a demonstration of a product that you wish to promote, speak before a local chamber of commerce or to senior citizens, write an article for a trade journal, give away coupons for your products, free trials or free samples, or even give away your services.
Whichever method of promotional advertising you decide to use, you can be sure that at the end of the day the benefits of doing this will fall your way.
Scan Display is a company which specialises in the advertising of products through various modern display means. If you take a look at their website, you will be able to see many examples of their work and of their products. Their professional team are there to assist you with any queries.
by Ceri | May 4, 2012 | Advertising
Indoor branding is big business and it often happens that people and businesses can get great exposure from using indoor media platforms. There are so many different types of channels that can be utilised and all of them have their own little unique benefits that are made available to you when you use them.
From small print ads that get put on the back of bathroom doors, right through to fully interactive touch screens that create a completely different user experience when used to its full potential. All you need to do is work out what your budget is for the campaign and where you most likely find the people that would be buying your product.
Once you know where the advert is going, you can work on figuring out how to use the space you have provided to its full potential. If you are using print, then you need to ask how much time your reader will have to look at the page and decide what information you can include on there to make it enough without flooding the entire page.
Retails Displays and Pull up Banners Work Just as Well
When it comes to the indoors, you usually have enclosed spaces to work with and people are often forced to look at your pull up banners and retails displays as they are walking past your shop for example. Malls have walkways where people need to get past one another and it often happens that you find yourself hiding behind one of those banners as you wait for a group of people to pass.
A pull up banner basically works by printing a large graphic display on a canvas like material that is sturdy and durable. The one end of the canvas is rolled up at the bottom of the display and then sign is then pulled up and attached to a pole at the top so the entire surface of the canvas can be viewed clearly.
Retails displays can be both static and moving, and both can catch your viewer’s attention if they are used correctly. Larger displays catch the eye very easily where as motion graphics attract the eye from the movement it makes. If you can create clever displays that have memorable messages and enough information for the reader, you would have done your job well as a marketer.
Indoor Branding at its Best
Effective display solutions are able to get the message across to the people viewing it and if you are going to do that properly, you will need some understanding of marketing and advertising principles. Good copywriting and graphic design skills are also a must because you need to be able to make the words jump out at people and make them understand what they are looking at without too much difficulty.
All of these skill combined are tough to acquire on your own but it is possible with some hands on learning and attention to detail. If not, then you can hire indoor branding specialists to come in and help you get the job done right.
by Ceri | May 4, 2012 | Advertising
When it comes to outdoor branding it often boils down to a whole new ball game. The reason for that is purely because the costs often begin to escalate the bigger you go. The more repetition you have, the larger your board and the better the location all affect the price you pay for the advertising.
Of course you want the best exposure possible but your budget might not allow you to get the job done effectively. If that happens, you need to find ways to scale down your communication, while still being able to create the impact necessary to make people remember who you are. If you can’t afford to create a big sign that is posted on a highway billboard, you will need to opt for smaller more repetitive measures.
Promotional Flags and Banners are Ideal
The cost of using promotional flags and banners is usually quite cost effective and you can create as many of them as you want, or at least as many as your budget will allow. They are both light and mobile so you don’t have to get stuck with a single location and if you really want to get in to places with lots of traffic, you can target busy roadsides or set up a stand somewhere inside a shopping mall on a busy Saturday.
With the affordability of the flags, you can create a whole lot more of them than you would with any other form of advertising. You can then use them on a number of different street corners or perhaps along the drop-off zone where kids go to school. It would need to be a relevant location of course so it’s important to pick your spots well.
If you are offering a multivitamin for kids then the mall and outside the school would be ideal but it won’t be such a good idea to place it at a gaming conference.
Outdoor Branding is the Way to Get Out There
It’s important to get as much exposure as you possibly can and by placing an advert for your business on a big outdoor sign is a good way to do it. If you can’t afford to rent the advertising space of a big billboard, try to consider alternative options. You can find something that is cost effective and simple without losing the required effect.
All it takes is a little creative thinking and a clever application of the cheaper mediums available and you can turn your outdoor branding campaign into a successful one no matter what your budget is.
by Ceri | Jun 21, 2011 | Advertising
To Engage In Advertising Display Printing
If you are planning big for a certain venture and thinking of spending money on advertising display printing, plan ahead. You need to ensure first that the advertising display printing costs is really worth what it can deliver i.e. more consumer or clients for your company’s venture.
Study first the social statics of your market and how much your clients or consumers spend on that particular venture of yours. When it comes to actual printing, be clear with the message and, if possible, try to get the viewer’s experience or feeling looking at the printed item. Ask a few people to look at the printed item and get their opinion. Think of the images that are very suitable for the product you are advertising that will get your message across.
There are some companies that provide such services as advertising display printing, such as Scan Display. With this kind of printing you will find various forms.
Since everyone is into the World Wide Web, every advertised product can have the optimum exposure needed. Information can be disseminated accordingly, efficiently and effectively. Venturing and spending some time and money on advertising display printing will be worth your money and effort provided also that proper planning about the ads to be displayed will be thought of thoroughly. Otherwise even if your ads can be exposed but the content and the layout is not catchy enough, no one will stay on that page to view it further.
