by Ceri | Apr 24, 2017 | Exhibition
Should You Rent or Purchase Your Exhibition Equipment?
Most businesses take part in trade shows or exhibitions to introduce their brands, services or products to the potential target markets, because it is vital that customers become familiar with the brands, in order to make use of them. Because space at these events is very expensive, and you have to get the most value for your money, it is important that you are able to create the most attractive exhibition stand that will not only draw customers to your stand, but also help you to make the most of the space and keep customers there for long enough to engage with your brand and sales staff.
A lot of companies opt for owning their own exhibition materials for their stands, but there are, however, some limitations when it comes to this. For instance, if you don’t take part in regular exhibitions or trade shows, or your products change often, it may not be worthwhile to purchase a permanent stand. Rental may be a better option.
Because exhibitions are enormously important for getting your brand and your customer together, and to find new markets and prospects, you have to ensure that your stand is more engaging than those of your competitors. This not only draws the right people to your stand, but it also keeps them there, thus allowing them to interact with your product or service, and learn more about what you can provide, as well as how it can benefit them. Setting up such a stand can be difficult. Usually, marketing and sales professionals have their own ideas about how things should work and what it should look like. But what you need has to be innovative and modern, and should represent the identity of the brand as well as possible.
If you are trying to decide whether to purchase or rent your exhibition equipment, read this:
- Are you new to exhibiting?
If you are not that au fait with the world of exhibitions, you may need some help in the beginning. Renting will give you flexibility and expertise that you may not necessarily have if you decide to purchase your exhibition equipment. Renting these items will help you to know what works and what doesn’t. There are a lot of things to learn in this industry, and starting out easy with a rental and an experienced exhibition stand designer is the best way to go.
- Are you an irregular exhibitor?
If you don’t constantly make a play for trade shows, or you only attend one or two exhibitions a year, it may not be worth your while to invest in the purchase of exhibition equipment. Rental is also a lot better if you don’t exhibit frequently. It means that you don’t have to pay for storage and maintenance of your exhibition equipment, and that you always have access to the latest exhibition equipment on the market. If you don’t exhibit at least five or six times a year, it is simply not worth the investment of purchasing all your exhibition equipment.
- Do you exhibit at remote places or overseas?
It is very painful and expensive to haul an entire stand across a country or overseas. This means that you are much better off tapping into the local resources that are available. You will be free of all the extra luggage, checking things in and checking items out of cargo, and repeating the whole process on the way home. It makes sense when you think about it, and you will find that rental is a lot more cost effective.
If you are looking for some serious expertise and awesome exhibition equipment to rent in South Africa, just contact our talented team at Scan Display.
by Ceri | Apr 24, 2017 | Exhibition
Why You Need Professional Expo Furniture for Your Next Trade Show
If your business gets a boost through the regular attendance of trade shows and exhibitions, you will probably know that you need to make the most of the space you are allocated. During exhibitions, space is at a premium and costs a lot, and you simply have to make the most of the space that you are allocated during your time at the exhibition.
Your stand’s main objective is to draw people in and to make the stand as attractive to your target market as possible. Because not many company employees have the know-how to utilise the space optimally, it is always important to get some exhibition professionals in to provide you with the best expo furniture to help you with your efforts to draw a crowd.
You know that you need a variety of things, such as banners, flags, a coffee machine, comfortable seating, and all the necessary audiovisual stimulation you can muster. You need to bring your brand and your potential customer closer to each other, you need to introduce them to each other, and provide them with a space to interact and get to know each other.
This is where a professional expo designer with high-end furniture can help. You need to employ a company that is able to provide you with high-quality expo furniture that will hold your company in high esteem. This means that you can get all kinds of displays, including fabric frames, seating, audiovisuals, and other items that can make your stand more attractive than those around you!
Branded gazebos are usually a safe bet. Not only do they stand out above eye level, but they also provide an intimate place where your potential customers can make themselves at home, while becoming familiar with your brand. Let’s not forget how busy exhibitions normally are – people stroll through them for hours on end, and it can be exhausting. Providing people with an opportunity to relax while taking in some brand information is always a win, and gazebos are particularly good at creating these types of spaces..
Many organisations who regularly take part in exhibitions and trade shows have their own ideas and expo furniture in order to represent their brands, but it does help to have access to a serious amount of variety. Employing a company that can make every one of your exhibition stands rise above the competition, and making your stand more noticeable and pleasant than others can be a huge challenge, but with the right people on your side, you have nothing to worry about! Organisations such as Scan Display can make that happen without too much effort!
At Scan Display, we love to increase your visual and sensual appeal. This means that through our quality placement of expo furniture, artistic displays and branding, we are able to provide your customers with the ideal space where they can feel at home, stimulated, and motivated to get to know your brand a lot better. We specialise in creating great spaces that are conducive to business, and we help you by providing you with great stands and innovative expo furniture.
Find out more about how we can improve your presence at trade shows and exhibitions with our nifty expo furniture by giving our team a call.
by Ceri | Mar 23, 2017 | Exhibition
Choosing the Right Expo Furniture for Your Trade Show
If you feel a little underwhelmed by the effectiveness of attending numerous trade shows or exhibitions, it may be time to overhaul and rethink your strategy when it comes to expo furniture. While we usually believe that we need to attract an audience to our stands with high-volume graphics and a lot of tasty beverages, well-chosen expo furniture can make a huge difference to the amount of feet that move across the stand.
If you choose your expo furniture well, you won’t just have people arriving at your stand, but you will also entice them to stay for a while. And every minute spent interacting with your brand, product or service is gold! It is not just about exposing the potential client to the brand, it is about keeping them for long enough to appreciate how the brand can positively impact their business or personal lives! This is why it is so incredibly important to make them feel comfortable and indulged, without being overwhelmed. This means that there really is a thin line between indulging your potential consumer and overwhelming them with your good intentions.
When it comes to choosing expo furniture, you have to keep your audience in mind. Often, the most effective displays are there to provide comfort and ease, and at other times, they are there to provide a highly interactive and modern atmosphere. You have to hone in on the identity of your brand, and provide your potential consumers with an experience that appeals to them – one that is memorable for all the right reasons. People only relate well to brands that don’t overwhelm or intimate them, and this is why you have to be an expert on the proclivities of your target market in order to achieve your goals.
There are questions you have to ask yourself when it comes to exhibiting and expo furniture. One of the most important questions is about the experience you want to provide. It helps to know the objectives of the exercise and what the main aim is.
In addition to this, you have to keep to your budget and also think about the costs of the operation. Don’t get caught in the trap of focussing on the trade show, you also have to think about the long-term impact you have to deliver with the help of your expo furniture. It does pay sometimes to get some serious heavyweights in your corner – a company that can deliver the ideal pieces of promotional furniture and other exhibition devices you need to create a great experience for your potential consumers.
You simply have to take a good look at the people and companies that help you to set up your stall, and review them in terms of past performance. It helps to have a great supplier of expo furniture on your side that is able to advise you and to provide you with the atmosphere that you need your user to experience.
If you are in need of a crucial and effective display, and need to incorporate some awesome expo furniture that will enable you to provide your consumer with the right experience, just give our team at Scan Display a call. We would love to help you to find the best solutions.
