by Ceri | Jul 29, 2009 | Exhibitions
There’s a lot to do as an exhibitor in the preparation for a trade show. Always keeping the target audience in mind, you have to organize information regarding your company, its products and services, and at the same time you must try to figure out your probable target audience. It’s unlikely that your company has its own display stand designers and builders, and the last thing you need is to have to worry about the design of the display. Which is why there is a company called Scan Display. Scan Display is a professional exhibition design company that was founded in 1996, and has won a number of important awards for the design of our display stands. Why not let us look after the design and construction of your display stand for your next exhibition.
by Ceri | Jul 28, 2009 | Exhibition Services, Exhibitions
Before you commit yourself to participating in a particular trade fair or exhibition, do yourself a favour and carry out a little research first. You need to be sure that a specific trade show is the best one for your goods or services. It is essential that you choose a trade show that has the kind of attendees that you want to target. Try to discover what the objectives are for a particular trade show, and evaluate the likely people who will attend. When you’ve got all the information you need, then is the time to evaluate whether this is the show for you. If it is, then is the time to start thinking about the design of your display stand. Scan Display can help you here. Once we know what your objectives are, our design team can set about designing a stunning display for you.
by Ceri | Jul 28, 2009 | Display stands, Exhibitions
Manning a display stand at a trade fair has to be looked at as a marketing investment, and if some of the cost can be spread over a number of fiscal years, so much the better. The cost should also be compared with the number of leads or new clients that it has generated, and time has shown that generally speaking the better the display design, the more visitors the booth attracts. Give careful thought about what accessories and facilities you want to have included in your display. Have you considered an on-going audio-visual display, or a laptop computer? You should certainly consider getting together with a group of professional exhibition architects such as Scan Display – our original designs can be the difference between success and failure.
by Ceri | Jul 28, 2009 | Exhibition Stands, Exhibitions
Taking the plunge and deciding to participate in a trade fair for the first time can be a daunting affair, and you might find it advisable to take on a partner that has the experience of many trade fairs and exhibitions under their hat. The main centre of any exhibit is the display stand, and there is nothing worse than a home built shoddy display. If this is your first attempt at a trade show, you might like to think seriously about having your display stand built by a team of professionals such as Scan Display, who have years of experience in the design and construction of trade fair display stands.
by Ceri | Jul 28, 2009 | Exhibition Services, Exhibitions
Trade fairs often involve a considerable marketing investment by participating companies. Costs include space rental, design and construction of trade show displays, telecommunications and networking, travel, accommodation, and promotional literature and items to give away to attendees. In addition, costs are incurred at the show for services such as electrical, booth cleaning, Internet services, and material handling. If your company has never exhibited at a trade show before, budgeting for these costs may well be a shot in the dark, but they can add up to a considerable percentage of the overall marketing expenditure.
by Ceri | Jun 17, 2009 | Events, Exhibition Stands, Exhibitions
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Scan Display has launched a range of Retail Merchandising Units (RMU’s) specifically designed to allow retailers to capitalise on previously unusable space in shopping centres.
Shopping centres
“Many large shopping centres have areas which are not utilised to their fullest potential. These architecturally unique, compact yet stylish RMU’s allow retailers to rent out this space, creating additional retail revenue,†explains Gary van der Watt, Director of Scan Display.
Small traders
“RMU’s also create an opportunity for smaller traders, who do not need a large shop floor area, to get into large shopping centres. This in turn stimulates the growth of small businesses,†says Van der Watt.
Features
RMU’s are special purpose retail kiosks that distinguish themselves from carts in the retail industry by eliminating the customary wagon wheels and adding retail fixtures and shelving, special lighting as used in traditional merchandising, and additional security features.
They can be portable and can be designed to complement the unique architecture of the location or brand identity.
Scan’s Retail Merchandising Units are manufactured locally in partnership with SddRETAIL UK, who have received numerous awards for design excellence.
For more information, contact Gary van der Watt on +27 21 409 1200.
