Professional exhibition designers will recognise the importance of a good first impression for the client. The client will not get a second chance at a trade fair to make that first good impression and as such the display stand should reflect every aspect of superior exhibition design to ensure the overall success of the display. Exhibition designers for instance, should recognize that the artwork should not be the ultimate goal, but rather the tool to effectively portray the client’s products and services. In addition lights, sound, space, lay-out, and point of sale materials should be used to ensure a coherent theme and appearance. There is no room for mistakes. As such select professional exhibition designers such as Scan Display, with a track record of award winning stalls to handle the design of your booth.