It may sound awkward. How will free coffee, tea, and light refreshments help to boost sales at an exhibiting stand? Simple, by providing the customers with free food and drinks you help to keep them there for longer and more willing to listen. Once conversation is opened, you can sell. In addition free food and beverages at the exhibiting stand will attract more people. With a few persons standing around while enjoying their free drinks, you will create the impression of a busy exhibiting stand. People don’t like to enter empty or quiet stands. They love busy stands and will be curious. This in return will attract more visitors who will linger for presentations.