If you are serious about making a visual statement at a tradeshow you should incorporate roll up banners with pop-ups, signage, brochures, showcase displays, light boxes and the perfect lay-out of the stand. If you plan to host a small exhibition in a shopping mall, you will want to incorporate roll up banners with for instance, shark fin banners and a banner wall for maximum effect. For conferences the roll up banners together with pop-ups work well while the real estate agent displaying a new development can incorporate roll up banners with flags, the use of a branded gazebo and balloons to draw attention.