by Ceri | Oct 1, 2009 | Exhibitions
The International Association of Exhibitions and Events (IAEE) is a worldwide organization that has represented the trade fair and exhibition industry since 1928. With over 1,300 organization ranging from Singapore to the exhibitions South Africa offers you country wide. Even with all the tremendous breakthroughs and colossal changes the world has undergone in the last century, one marketing tool has persisted throughout and that is the events and exhibition industry which has been around for almost three thousand years.
There are four main reasons as to why this industry has only developed and flourished over the years are the increased brand preference, enhancing relations with customers, increased brand awareness and increased product knowledge. The exhibitions South Africa proudly hosts are mainly in Durban, Johannesburg and Cape Town however there are smaller venues who also host event and exhibitions. Depending on your target market you can pick and choose from exhibitions.
If you want to find out which exhibitions South Africa hosts and which would best benefit your business contact us at Scan Display. We do not only offer you advice on choosing the optimal exhibition to attend, but can advise you on how to make your stand more eye catching and approachable as well as supplying you with all the stand equipment you might need.
by Ceri | Oct 1, 2009 | Exhibitions
No matter what product or service your business has to offer, there are thousands of ways to promote and market yourself. Exhibitions are always a profitable marketing tool due to the fact that not only do you get your name and image out there, but you also have the advantage of face-to-face marketing to those who approach your stand. There are a wide range of expos so choose from, once you know who your product target audience is you can chose one or more of all the exhibitions. South Africa has a wide variety of categories to choose from including;
- The look & feel good expos offer the opportunity to market yourself for those with health, beauty, fitness, wellbeing, and greening business.
- One of the most popular categories is the homemakers and interior architecture exhibitions. South Africa has a wide variety of expos in this category including Decorex or Durban and Pretoria Homemakers expos. These include any companies who offer products or services in home lifestyle aspects.
- Expos who offer services and products to expecting parents are also extremely popular with exhibitions like the SABC Baba Indaba, Your Child Kids expo and The Baby expo.
For more information on all the exhibitions South Africa has to offer, contact the erudite team from Scan Display and find out which would best benefit your business.
by Ceri | Oct 1, 2009 | Exhibitions
An exhibition arena is usually filled with hundreds to thousands of visitors and you’re surrounded by countless competitors, each with the ultimate goal of being the cream of the crop within their category. For this reason such exhibitions can be rather intimidating and overwhelming when you’re in the shoes of the exhibitor, but there are means in how you can minimize your responsibilities and focus only on the single most important factor; promoting your business. Exhibition furniture rental companies like Scan Display can assist you in various factors of setting up a breathtaking exhibition booth that will ensure a lasting affect amongst all visitors.
- Our specialized team have an abundant amount experience in advertising and marketing and can advice you on how to successfully reach your target audience creating a wide range of potential clients.
- An exhibition furniture rental company also has the ability to create a homely and safe environment enabling a welcoming space for individuals to approach your stand. With this in mind we know exactly how to set up customer friendly stand with perfectly designed spaces to view your products and have a face-to-face discussion regarding any questions.
Scan Display does not only help with exhibition furniture rental, but knows exactly what to do to mould your booth into a profitable stand. For more information on our services and products, contact us today.
by Ceri | Oct 1, 2009 | Exhibitions
Take the Worry out of Exhibiting with Exhibition Furniture Rental
The time that goes into organising an exhibition stand for your business takes a tremendous amount of time, effort and planning in order to ensure a successful exhibition. There are thousand of little thing to consider into your planning, so worrying about setting up and transporting the stand equipment is a hassle that can easily be avoided. Exhibition furniture rental companies like Scan Display can save you time and money by taking care of all the details regarding the set-up of your exhibition booth.
Another wonderfully convenient benefit of contacting an exhibition furniture rental company is that you can choose from state of the art equipment and accessories to create a professional and striking booth without spending thousands of Rands on something you’ll only uses maybe once or twice a year.
For more information on all the technical aspects involved with exhibition furniture rental, or to have a look at all your option, contact the experienced crew from Scan Display today.
by Ceri | Oct 1, 2009 | Exhibitions
We live in an era where we would be entirely helpless without all the technologies we’ve become so accustomed to. Information technology in particular has taken the world by storm. Websites, email brochures and weekly e-newsletters have taken over many customary advertising techniques. But the fact of the matter is that face-to-face marketing is still most effective, and one of the most effective ways to achieve this is with exhibitions.
- Combining appropriate marketing techniques with exhibitions can create sparkling opportunities for business.
- Another benefit is that you can test how people react to your product and get immediate feedback on what the public thins of your services.
- You get the chance to view what your competition has to offer and get an idea on how you can improve your services to meet the public standards.
- Large exhibitions attract a large number of visitors, and small ones create an intimate atmosphere enhancing the communications between visitors and exhibitioners.
Contact the qualified crew from Scan Display for tips or advice on which exhibitions to attend and how to prepare for one.
