by Ceri | Oct 1, 2009 | Exhibitions
Competition is the most difficult thing to beat in business, so the moment you are somehow one step behind the next guy your company will suffer the consequences. The same goes when creating an advertising campaign for your service or product, you have to be able to present that ‘X’ factor that distinguishes your company from the rest. A very effective way of expanding your brand, company name or product recognition is by attending exhibitions.
If you choose your exhibition venue carefully, you can attract hundreds if not thousands of interested potential customers in one day only. But if your exhibition stand isn’t up to standard, you might as well be advertising on street corner in midtown. Preparing yourself for exhibitions is rather simple; all you have to do is market research.
- Pinpoint your target audience and know how to attract and then impress them.
- Research you competition, make sure what you offer is not only equivalent to them, but that you can provide something extra just to put you that one step ahead.
- Exhibitions are designed to help you attract more customers, so if your exhibition stand isn’t impressive, eye catching and unique all your efforts would have been for nothing.
If you would like some expert advice on how to be fully prepared for exhibitions, make sure to contact the professional personnel from Scan Display. We guarantee expert service and are fully dedicated in helping you achieve excellence at your exhibition.
by Ceri | Oct 1, 2009 | Exhibitions
In today’s economic situation every company, small or large, have to put far more time and energy into advertising than ever before. One of the most rewarding tools to market you company is by attending exhibitions. Exhibition stands are there to promote your company and to the visual representation of everything your company stands for, once you present inferior graphics on home made banners or stands you’re sending out the wrong message. Opt for state of the art exhibition equipment accompanied by excellent, eye catching graphics. A literature stand with brochures and product information will also benefit the outcome of your exhibitions. In fact, in regards to exhibition stands the possibilities are endless.
Scan Display offers services by skilled professionals that will draw attention to your exhibition stands, attracting all sorts of potential customers. If you feel hesitant in any way regarding your budget or whether an exhibition will in fact be worth you while, feel free to contact us for advice and guidance.
by Ceri | Oct 1, 2009 | Exhibitions
How to find Creative Exhibition Stands for your Business
There are various reasons as to how exhibition stands can be beneficial to your company, making them a very special and creative marketing tool. You can choose from a wide variety space, each one unique with their own specialized qualities, and you are guaranteed to find one that will not only meet all your requirements, but will also perfectly suit your budget. The three most popular stands include;
- Pop-up Exhibition Stands; Due to the fact that they are based upon a lightweight metal frame they are conveniently portable and easy to assemble. The also provide ample space for all your graphics including logo, product information and pictures.
- Banner Stands; These have the ability to make a big impact in a small space. They came in various styles and can therefore be used for different occasions and are not limited to only exhibitions.
- Modular Stands; The state of the art custom built stands can have as many or as few components as your heart desires, perfectly moulded around all your needs and requirements.
There is a stand out there that will not only suffice, but excel in marketing your company with the degree of professionalism you deserve. For more information on exhibition stands that will compliment your business and draw attention to your products or services, please contact the skilled staff from Scan Display.
by Ceri | Sep 3, 2009 | Design, Exhibitions
Scan Display’s unique ‘exhibition stand in a box’, the Modulbox, demonstrated its amazing mobility and functionality when it recently allowed Scan to exhibit at back-to-back events without breaking a sweat!
Scan Display’s Modulbox at the Events Summit, Coca-Cola Park, Johannesburg
Scan Display’s Modulbox at the SAACI Conference, Tshwane
“We used our Scan Display branded Modulbox at the Events Summit at Coca-Cola Park in Johannesburg but also wanted to exhibit at the SAACI Conference, which was taking place the following day at the CSIR in Tshwane,†explains Justin Hawes, MD of Scan Display.
“Thanks to the Modulbox’s extreme portability (it folds up and can be placed onto a trailer) and very fast set up (all the panels simply open up and slide away) we were easily able to exhibit at both venues, enabling us to take full advantage of the great marketing opportunities provided by these industry-leading events.
“Once the Modulbox is closed it can be securely locked, so we were even able to leave our computers, popcorn machine and marketing material in the Modulbox while it was transported – making the Modulbox the very model of a ‘lock-up and go’ exhibition stand,†he concludes.
The Modulbox design is imported under licence from Modulbox Germany but the units are manufactured locally by Scan Display.
Each Modulbox can be custom-designed to a client’s specifications. It is perfect for roadshows as it allows companies to create a portable branded showroom that can be taken around the country to wherever their customers are. This makes the Modulbox a cost effective way to communicate with a widespread audience.
As Scan’s recent experience proves, the Modulbox is ideal for events and exhibitions, especially those with a restricted set-up time.
For more information go to www.scandisplay.co.za or call Justin Hawes on +27 11 447 4777.
