by Ceri | Jan 8, 2010 | Exhibitions
Never overload the exhibition signs with too much information. Less is better! Keep it simple. Use bold lettering for the company name and make the logo stand out. Add a catchy tag line, but remember that people will not remember long sentences. Next you can add a bit of information about the product or service that you offer. Add the call to action. The brochures should do the rest as well as the sales consultants. You cannot add everything about your company on the exhibition signs so add only the most important message. Exhibition signs are all about branding and attention. If you succeed in both you have effective exhibition signs. Get the help of experts such as Scan Display to ensure that you succeed in your exhibiting goal through highly effective exhibition signs.
by Ceri | Jan 7, 2010 | Design, Exhibitions
Apart from getting stunning end results when making use of professional exhibition designers for the design and setting up of your tradeshow booth, you will also save a lot of money. The professional exhibition designers normally have a whole range of products which they offer at a cost far below what you would have paid if you have gone to traditional graphic design and printing companies. They also have the tools such as 3D software, a team of specialists in their work, and the know-how regarding exhibitions.
They already know what works and what not. Avoid costly marketing mistakes such as too much information, too small lettering, and totally off-target posters by making use of the experts in designs specifically for exhibitions.
by Ceri | Jan 7, 2010 | Design
What a waste of resources and money to setup a stand at an exhibition that doesn’t draw any attention, is not remembered and doesn’t lead to the required action! Prevent this from happening to your company by getting in the help of experts in the designing and setting up of professional exhibition stands. Whether you want a corner or in-line stand, custom built or modular, you will benefit from the range of professional exhibition stands available through Scan Display.
With award winning designs and setups, the company has proven that it can deliver ensuring that your brand will be well displayed, that your booth will be neat and will draw the required attention as well as create the desired effect. Rather than having to run around and try to setup a booth from materials ordered from numerous suppliers, get everything you need from one professional exhibition company ensuring professional exhibition stands that will enhance your company’s image.
by Ceri | Dec 7, 2009 | Exhibitions
In the financial times of today owning a small business can be a very daunting prospect. It is estimated that 90% of small business will fail within a year. And of the remaining 10%, 5% are likely to slow down and ultimately shut down within the next 5 years of their existence. Most flourishing small business owners will acknowledge that their success relies on a good advertising strategy consisting of a well developed campaign. Underestimating the affects of advertising can be detrimental to the success of your company. Once you’ve calculated your target audience it’s important to do the market research to know which direction to steer your campaign. Getting your business out there can be rather tricky though due to vast amount of competitors around every corner, however the one approach that has proven to have outstanding results is exhibiting your product at the right expo. Creating exceptional exhibition interiors is one way of attracting attention and bringing to light all the unique features of your product/service and is an excellent approach in attaining your advertising goal.
Face-to-face marketing is probably the most effective means of advertising your product, but getting the potential buyer to your booth would first and foremost need to be your main objective. Setting up a stand to promote you and your growing company should live up to its expectations, which are not only to attract people and leave a lasting impression, but to also to portray the essence of what your company stands for. Your exhibition interiors should also be able to accommodate all your needs including sufficient movement space for product viewing and stock storage. Exhibition stands come in different shapes and sizes ranging from banner stands to desktop sized to shell form systems.
Getting a small business off the ground takes a lot of time and dedication, and even with the best resources but the lack of skill of using each to its optimal potential can be destructive. Marketing your business is very easy once you know who you want to reach and how many at a time. Statistically speaking attending an expo is the most promising first step in reaching a wider audience, hence a greater field of potential customers. Your exhibition interiors and exterior play a great role in accomplishing this and should therefore be taken seriously. Scan Display offers professional expertise in various fields of exhibition displays and presentations including stand building, exhibition architecture, graphic design, large format printing and project management. For more information on our services contact us to help you get your business in the right place at the right time
by Ceri | Oct 1, 2009 | Exhibitions
When you’re planning on attending an exhibition, you have to make it worth your while. Standing around for hours waiting for quality buyers who aren’t showing can be extremely disappointing. You have to go to certain lengths to ensure that you get a return on your time and investment. The two main areas to focus on besides your marketing strategy are to actually attend the right exhibition and secondly to present a professional, striking and inspired stand. In both these cases exhibition designers like the team from Scan Display can help you create a profitable stand that will leave a lasting effect.
Exhibition designers are trained in creating a stand that is eye catching employs a hook to draw in customers and to think differently ensuring a unique approach to your product or service. The skilled team from Scan Display offer excellent services in graphic design and inspiring conceptualization, so if want to present a stand that will certainly turn heads make sure to contact us.
