by Ceri | Feb 3, 2010 | Design
Types of exhibition stands
There are a wide range of exhibition stands available. To make the choice a bit easier, two of the types are briefly explained below.
Modular exhibition stands
The modular stands can be customised according to client requirements allowing for the addition of hooks and extra panels. Light and versatile the modular stands are the preferred option for most exhibitors. Modular exhibition stands are available in for instance, notice boards, panel displays, roll screens, and point of purchase material etc.
Pop-up exhibition stands
The pop-ups are portable and include fabric kits, tower-ups, and banners. Easy to erect, and to add onto the pop-up stands are some of the most economical choices for exhibitors whishing to use the stands at various exhibitions.
by Ceri | Feb 3, 2010 | Design
Below are a few of the questions that exhibition stand designers normally ask to ensure an accurate quote and the best possible service to the client.
• How much stand space will be used?
• Will you require a greeting desk area?
• Where will the stand be (thus in a room, hall, outside etc.)?
• Will you need furniture for the stand?
• What type of marketing literature will be displayed?
• Do you need brochure holders?
• Will you need audio visual equipment for the stand?
• Will a PA system be required?
• How many persons will man the stand?
• Will you need banners, pop-ups, corner or in-line stands?
• What is your marketing goal at the exhibition?
• Do you need electricity points?
From the above questions it becomes clear that many considerations go into the design of a single stand. As such select exhibition stand designers with a lot of experience and who will be able to guide you along the right path. Better yet, select exhibition stand designers that offer complete project management as part of their services.
by Ceri | Jan 18, 2010 | Exhibitions
Exhibition stand designs can be exceptional marketing tools, provided you do it right from the start. Select materials that will represent the corporate identity effectively. Make use of audio visual effects, moving objects, and interactive displays such as touch screens to create more impact. Don’t ignore lighting effects. If you want to place emphasis on a product, the lights can do the trick. Make use of high impact graphics and remember that you want to get the visitor’s attention within three seconds. Many people will be passing by. You want them to stop and come into your display stand. If you will be exhibiting at various venues consider modular exhibition stand designs allowing you to add onto the design and to take away according to the specific exhibition requirements. Don’t compromise on quality as the exhibition stand designs portray the company’s commitment to quality and professionalism.
by Ceri | Jan 18, 2010 | Exhibitions
If you want your stand to be noticed follow the exhibition advertising tip below.
Go bold – know that there are many competitors at the same trade show and as such you will want people to see your booth from far away. If you were running an underground club, it would have been fine to have a stall tucked away with a secret entrance door, but you are competing for attention. As such make sure your banners are large enough to be noticed and that the displays are attractive enough to get people interested. People don’t read everything they see at exhibitions. Exhibition advertising should be easy to read (scan with the eye), immediately noticeable, and with a target audience in mind. You cannot target the grandma, the grandchild, teacher, parent, teenager, student all in one. Make a choice and align the exhibition advertising with your choice.
by Ceri | Jan 15, 2010 | Exhibitions
Which exhibitions are the best?
It doesn’t pay to display at as many exhibitions as you can if those exhibitions are not relevant to your target market. Save the money and do some planning first. Create a strategic marketing plan and identify exhibitions that will fit the plan perfectly. The next consideration will be budget. No use in exhibiting if you run out of cash because you overspent. Research how many people are expected at the specific events before signing up. You will not want to spend thousands just to get one or two customers who at the end of the day will only spend a few thousands. You want a solid return on your investment. It doesn’t mean that you should ignore the smaller exhibitions. If you are still climbing the ladder you will have a hard time competing with the multinational companies when exhibiting and may end up spending more than what you get back. It is essential to book events that will fit in with your marketing strategy, target audience, and your budget.
