by Ceri | Jul 29, 2009 | Custom stands, Display stands, Exhibition Stands, Exhibitions
The trade show industry serves a astoundingly wide and varied audience. Virtually every industry has its own menagerie of shows that cater to virtually “every” sub-segment. On a micro level, there are numerous reasons for exhibitors to deploy a display at a given trade show. On a macro level it can be said that there are only five reasons:
- To sell.
- To launch.
- To correct a misconception.
- To create an impression.
- To get create internal “buy-in” for the initiatives above.
These five reasons are sometimes grouped into the generalization “Trade show Impactâ€. Scan Display are Trade Show professionals – Contact us at +27 11 447 4777 for more information about our products and services.
by Ceri | Jul 29, 2009 | Custom stands, Display stands, Exhibition Stands, Exhibitions, Mobile Exhibitions
Trade show displays are the physical screens, banners and other paraphernalia used to fill a temporary exhibit space at a trade show or trade fair. They vary greatly in size, cost, and complexity, but all are designed to visually represent a specific interest. Companies typically rent exhibit space from show organizers, and then design trade show displays to attract the attention of visitors and attendees at the trade show. Trade show displays usually use bold images and catch phrases in an attempt to lure attendees to their exhibit space so that they can give a sales pitch or hand out trade show literature. Scan Display are Trade Show professionals – Contact us at +27 11 447 4777 for more information about our products and services.
by Ceri | Jul 29, 2009 | Display stands
Something to think about for the next trade show you intend to participate in is the viability of a portable display. You can see a number of examples of portable displays on the Scan Display website and they come in a number of different sizes and designs. A well designed portable display can be folded up and packed away into a case and is very easy to transport from A to B. They are very lightweight, and can be customized to fit what you require for a particular trade show. A well thought out and designed portable display can make a big impression on visitors. It can contain pop-ups, counter tops and floor displays. Why not chat to our design team and let them come up with a portable display suitable for your next exhibition.
Tough And Versatile Pull Up Banner Stands
One of the most popular marketing displays in use today is the pull up banner. The small size and easy portability of pull up banners make them ideal for use in a variety of different environments and the easy to use pull up banner stands make the assembly and deployment of pull up banners extremely user friendly.
Banner stands are manufactured from a variety of different materials, however by far the most popular of these materials is aluminium. The use of aluminium allows for the pull up banner stands to be extremely lightweight and robust; meaning that transport from venue to venue presents very little challenge. The small size of many of the pull up banners mean that both the banner and the stands themselves can fit into a carry bag for easy transportation and these banners can fit into the boot of a standard family car.
The weight of the pull up banner stands means that banners will remain erect under adverse weather conditions such as rain and light wind. This makes pull up banners suitable for both indoor and outdoor use. If wind conditions are severe, the users of pull up banners are advised to make use of sandbags to weigh the light weight pull up banner stand down to prevent the banner falling over. In extremely high winds another banner solution, such as those designed specifically for outdoor use might be preferable. These outdoor banners do not have the traditional aluminium banner stand but rather feature a spike which can be inserted into soft surfaces, such as grass or soil to anchor the banner.
Pull up banner stands can be used to provide a base for a variety of different sizes of pull up banners. Many of these banners can be printed on both sides of a single vinyl sheet or two sheets can be pulled up. Each of these sheets features printing on the outward facing side of the vinyl banner providing for a double sided effect. These types of pull up banners are extremely useful at trade shows where foot traffic passes by on either side of the exhibition stand.
Should the pull up banner be damaged, replacement cartridges are available. This reduces the cost of production significantly and ensures that the life of the pull up banner stands can be extended. With proper care a pull up banner stand will continue to function optimally for many years.
In order to create a unique visual impact pull up banner stands can be provided with custom graphics that are based on artwork supplied by the client. This artwork is supplied in the form of high resolution graphics and will ensure that the company’s pull up banners are unique and eye catching.
Companies such as Scan Display are able to provide turnkey solutions to the banner requirements of almost any organisation. The latest pull up banner stands, combined with quality graphics and hard wearing vinyl construction mean that today’s graphic display solutions offer a better return on investment than almost any other marketing display solution.
by Ceri | Jul 28, 2009 | Display stands, Exhibitions
Manning a display stand at a trade fair has to be looked at as a marketing investment, and if some of the cost can be spread over a number of fiscal years, so much the better. The cost should also be compared with the number of leads or new clients that it has generated, and time has shown that generally speaking the better the display design, the more visitors the booth attracts. Give careful thought about what accessories and facilities you want to have included in your display. Have you considered an on-going audio-visual display, or a laptop computer? You should certainly consider getting together with a group of professional exhibition architects such as Scan Display – our original designs can be the difference between success and failure.
by Ceri | Jul 28, 2009 | Display stands, Exhibition Stands
It is quite interesting looking at some of the display stand designs at a large exhibition. Some are extremely basic and rather uninteresting; whereas others have obviously been constructed after a lot of serious thought and design work. If your marketing budget allows you may like to consider having a custom designed display stand. Booths can be designed to provide space for a desk or for a private meeting area where you can hold a private meeting with a client should it become necessary. If you are purchasing a new stand outright its is well worth investing in one that can be used time and again. Alternatively you may just wish to hire all of the equipment for the display. Either way, Scan Display is the company that can help you.
