The trade show industry serves a astoundingly wide and varied audience. Virtually every industry has its own menagerie of shows that cater to virtually “every” sub-segment. On a micro level, there are numerous reasons for exhibitors to deploy a display at a given trade show. On a macro level it can be said that there are only five reasons:
- To sell.
- To launch.
- To correct a misconception.
- To create an impression.
- To get create internal “buy-in” for the initiatives above.
These five reasons are sometimes grouped into the generalization â€œTrade show Impactâ€. Scan Display are Trade Show professionals – Contact us at +27 11 447 4777 for more information about our products and services.