by Ceri | Feb 22, 2010 | Design, Exhibitions
No doubt exhibiting can cost a pretty penny, but if you use on the site promotions effectively you can recover the cost of display through your exhibition booth. Simply ensure that you have products or services that can be sold at the exhibition booth and will take up less than five minutes each to present to the visitor. It should be a special that will only be available at your exhibition booth for the duration of the show. Make sure the promotion is well advertised onsite and even before you get to the exhibition. Contact clients and invite them to visit the exhibition booth before the event. Give them an incentive to do so and to refer others. Make sure you target the decision makers as this will help to get the spin-offs you hope for from an exhibition.
by Ceri | Feb 22, 2010 | Design, Exhibitions
Ever thought of using the customers to do the selling at your exhibition booths? Unconventional, yet effective, customers selling products at exhibition booths can boost sales figures tremendously. It is not to say that you have to pay a customer or have the customer do active selling. Simply, get the customers to talk about their positive experiences with specific products or services with visitors to your exhibition booths. This can be done by letting for instance, one of your client companies talk about your product at their exhibition booths or by having a live session at one of your exhibition booths where the company shares their experiences with your customers. Think about incentives that can be used to get client companies to testify about their satisfaction with your products, and you have a winning concept.
by Ceri | Feb 22, 2010 | Design, Exhibitions
It may sound awkward. How will free coffee, tea, and light refreshments help to boost sales at an exhibiting stand? Simple, by providing the customers with free food and drinks you help to keep them there for longer and more willing to listen. Once conversation is opened, you can sell. In addition free food and beverages at the exhibiting stand will attract more people. With a few persons standing around while enjoying their free drinks, you will create the impression of a busy exhibiting stand. People don’t like to enter empty or quiet stands. They love busy stands and will be curious. This in return will attract more visitors who will linger for presentations.
by Ceri | Feb 22, 2010 | Design, Exhibitions
If you are serious about getting sales leads and developing strong business relationships through the usage of your exhibiting stands, you should target decision makers. When visitors come into your exhibiting stands at a trade show, politely enquire about their positions at their company. If they are not key role players, get them to give you names of relevant persons, and don’t spend too much time in conversation. You want to focus your attention on key players ensuring that every minute at your exhibiting stands will count. It doesn’t mean that you have to ignore seemingly unimportant persons. Give every person the time of day, but ensure that the focus stays on key players. Target decision makers of potential client companies even before the trade show and invite them to visit your stand. Make a list of such persons and their roles for the consultants at the stand, ensuring that they know exactly who the persons are once names are mentioned.
by Ceri | Feb 22, 2010 | Design, Exhibitions
The sales are not only made at the trade show stand, but also before and after. It is thus important to mail clients before and after with specials ensuring that you get more from the trade show stand than planned. Also consider teaming up with a related business to help promote each others’ products before, during, and after the event. If you are a software developer, you can for instance, team up with a computer hardware provider to promote complimentary products. In addition also offer free stuff at your trade show stand and loads of brochures. Create an open rather than close trade show stand which will be inviting and will have enough space to prevent traffic jams and customers leaving because they feel crowded.
by Ceri | Feb 22, 2010 | Design, Exhibitions
Cluttered trade show stand display will confuse the visitor. Remember that visitors want choices, but too many choices will leave them confused. Make it easier on the brain to remember, by having a clean cut trade show stand display. Take the guess work out of play. The visitor must be able to immediately recognise what the trade show stand display is about without studying even one brochure. For this purpose clearly identify the objective in relation to the customer’s needs and have all your signage focus on that specific product or service. You want the idea to stick and as such should go bold, simplify the message, and ensure aesthetic appeal.
