The Importance of High-Quality Banner Printing and Design
Your marketing strategy should revolve around getting the customer and the brand together. This is where quality products come into play. You do not always need the most expensive advertising methods, but even cost-effective products, such as banner printing, must be of high quality to yield the most benefit.
When it comes to banner printing, it is essential to create content and design that will be truly representative of the product, brand, or service. The identity of the brand should be clear through quality design, and the printing and digital design have to be smart and clear. Banner printing must be of high quality for the following reasons:
- Reusability: Banners are used repeatedly at a wide variety of events, exhibitions, and tradeshows. This means that they suffer wear and tear. Being erected, standing out in the elements, and then being dismantled and stored again can wreak havoc with some more delicate fabrics. This is why your banner printing has to stand up to repeated use. Nothing brings your brand down like an old, faded or worn banner, so it is important that the print can withstand repeated use for a long time.
- Fade-resistance: Because so many banners are used outdoors, they are exposed to the elements for prolonged periods of time. The sun, wind, and rain may all contribute to a print fading and deteriorating, detracting significantly from the appearance of the banner. Prints should be clear and offer good UV-resistance. It should be able to deal with getting wet, and it should be able to dry out quickly without fading. High-quality banner printing will ensure that your banners stay in perfect condition for longer.
- Design: The person who designs your banner has to be a master of their craft. While it is possible to use various combinations of colour and design to create an impact, you have to be sure that you are sending the correct message to the correct market. The design of the banner will represent the character and identity of the brand, and therefore the design has to be aligned with how the brand should be perceived. Colours should be bold and solid but not overwhelming – often text or other messages get lost in a myriad of colours. Lines should be clean and clear, and text should be used only where necessary. Nobody has time to stop and read lines of text on a banner, especially if it is flapping in the wind outdoors, and therefore the message should be clear and concise. Use only a few words that can be easily read. Some companies choose only to use the logo, which is often enough to engage the customer. Contrast can also help to identify the most recognisable aspects of the brand identity, and clever banner design and printing are vital to the positive impact of the banner.
If you are looking for a supplier of high-quality banners and banner printing, give our team at Scan Display a call today!
The money and resources that you spend on banner printing will never be in vain. Quality designed and printed banners help draw many new customers to your business. As your company’s visibility increases, its sales of products and services will also improve. Unlike signs that are manufactured using plastic, metal and wood, the material used for banners is flexible, inexpensive and can be temporary. This makes it a great medium to advertise specific events, product ranges or seasonal services that need an advertising blast.
Which events are best suited for banner printing? These banners are used at exhibitions, in open houses, tradeshows, and grand openings of new premises and businesses. The possibilities are truly endless. The quality of the banner is of paramount importance, however, as you do not want to associate your brand with subpar marketing materials. It is because of this that it always pays to partner with a professional supplier of quality banner printing, such as Scan Display.
Get Word of Mouth out About Your Company with Banner Printing
Signs that are made from wood, plastic or metal are rigid and limited, and are also not very convenient to transport to tradeshows and exhibitions. While those signs certainly have a place in the marketing world, banner printing offers a whole host of other benefits. With a talented design team, you can manufacture banners that reflect your company’s branding and corporate colours, as well as tailor them to the different seasons of the year, or to specific events or product launches that your company is hosting.
They are extremely easy and user-friendly to set up and transport, and will not cost you extra hassle and fees, with regards to paying expensive labour to set up and take down the banners after each event. Instead, you can concentrate on luring in new prospects and clenching the deal, then easily and quickly take down the banners and be on your way to the next marketing event.
Trust Scan Display for Affordable and Quality Banner Printing in Southern Africa
At Scan Display, we have worked hard to become an industry leader in the design, production and manufacture of great quality banners. Our banner printing services are popular among companies of all sizes and from all corners of the economy. We provide the best quality banner printing and design services in southern Africa, and continue to lead our sector forward in excellence.
Our team of seasoned in-house graphic designers works with you to design banners that will do your company justice. Coupled with our great buying power, you can benefit from our expert services and invest in competitive banners for your business. We built our company on developing key strengths, which include our extensive product range but also our commitment to exceptional customer care. Our team is passionate about our sector and continues to work hard to offer you greater value for money. Contact Scan Display to learn more about our banner printing services and how they can benefit your business.
Exhibition Services Including Design And Manufacturing
As South African products become more and more integrated into the global markets overseas and domestic visitors to trade fairs and exhibitions will increasingly be looking for products and services to add to those they already supply an increasingly sophisticated market. As the competition for the supply of these services and products becomes more and more cut throat this companies that have taken floor space at these trade shows and exhibitions will be looking for unique ways to position their product and service offerings. As the demand has grown the services offered by exhibition product manufacturers has grown to keep pace with demand. Exhibition services today encompass an entire product and service industry that serviced the needs of exhibitors.
There are a variety of different companies that today provide exhibition services that include specialist catering, the provision of stand personnel, transport and erection services as well as the all important provision of exhibition stands and booths, as well as the shell schemes that are required by companies that will be taking part in exhibitions and trade shows. The services provided by the exhibition stand experts also gives them the expertise to provide stands for a variety of other uses, such as point of sale stands and even stands used for awards ceremonies. The wide variety of exhibition services provided by these stand manufacturers means that their expertise can be employed in the design of stands for all occasions. These stands can be designed for both indoor and outdoor use and are easy to erect and highly effective even given the premium on space that characterises a company’s participation in trade shows and exhibitions.
Banner Printing Services and More
Many companies choose to make use of exhibition services that include banner and flag printing. These display items can be used to enliven the appearance of exhibition stands and their robust construction and ease of erection make them perfect for use both indoors and outdoors. The low cost per unit of banner printing means that the organisation can have a variety of different banners printed which can be used for various purposes, such as sponsored events and point of sale presence. The suitability of the banners that are available to companies today means that many different designs are available and the newer printing equipment means that banners and flags of almost any size can be printed at a very reasonable cost, making banner printing a favourite of both marketing departments and accounting departments alike.
The technology that is used for banner printing today is a far cry from that which as industry standard only a generation ago. New printing methods using state of the art inks mean that banner printing remains vibrant and highly visible even after repeated use. The materials used are extremely durable and are suitable for use under a variety of different weather conditions, such as rain or even hail and snow. The banners and flags provided by companies that specialise in exhibition services are also extremely easy to transport from event to events and even the most inexperienced marketing employees can erect items like pull up banners in only minutes.