by Ceri | Jan 7, 2010 | Design, Exhibitions
Apart from getting stunning end results when making use of professional exhibition designers for the design and setting up of your tradeshow booth, you will also save a lot of money. The professional exhibition designers normally have a whole range of products which they offer at a cost far below what you would have paid if you have gone to traditional graphic design and printing companies. They also have the tools such as 3D software, a team of specialists in their work, and the know-how regarding exhibitions.
They already know what works and what not. Avoid costly marketing mistakes such as too much information, too small lettering, and totally off-target posters by making use of the experts in designs specifically for exhibitions.
by Ceri | Oct 1, 2009 | Exhibitions
The 7 things Exhibition Designers Focus on to Create a Harmonious Stand with Impact
The ultimate goal of exhibition designers is to create a stand that is eye catching, relevant to your product or service and one that attracts potential customers like a magnet. Here are the seven main point focussed on to achieve this goal;
- Create harmony and not a hazardous environment. By combining factors like layout, lighting, colour, charts, exhibits, outreach planes and fine planning this can be achieved.
- Highlight the focus point. It’s important to attract the viewers’ attention using your featured product or service.
- Less is more. Since people will be walking past hastily, especially if you’re located at the end of their tour, you have to have a short and powerful message that will attract them.
- Incorporate a theme. You have to create a good first impression whilst revealing the core company principles.
- All signs should be eye-catching. Exhibition designers are especially good at creating a look and feel that will help you stand out from all the rest of the exhibitors.
- Always keep the target audience in mind. Your product has a specific target market, and your goal is to attract everyone who falls in that category.
- Careful conceptualization of stand layout. The designers will need to determine the exact layout early on during the planning stages to avoid unnecessary changes in the nick of time.
Create a professional looking stand with the help of skilled exhibition designers from Scan Display contact us today and be the envy of all your peers.
