When offering a product at a trade show, you will want to get the maximum exposure for the product. A few important exhibition display tips are shared below to help you gain optimal exposure for your company, its products, and services at trade shows amongst hundreds of competitors.
The most important aspect of the whole event will be your choice of exhibition display. You need to make it work the first time around otherwise you will lose money and your company’s reputation. Eye-catching is the phrase that comes to mind when thinking of an effective exhibition display. If you are not the creative type, get professional help immediately as available from Scan Display.
Furniture will also be essential for any exhibition display. You have to decide between rental and purchasing. The benefit of rental is that you will not have to pay the full amount associated with purchasing and normally the furniture will be delivered. If you work through experts such as Scan Display you can be assured that the furniture will suit your particular display requirements. Here the keyword is style, but another important aspect will be functionality. Both come into play and as such the one should not be compromised for the sake of the other.
Your next tip for an effective display is to plan ahead. If you work on a limited budget go with pop-up stands, brochure stands, and a modular stand. To get a feel of what works and what not, pop-in at a trade show and visit numerous booths. Make a list of what you liked and what to avoid. Now don’t just make a list and not use it. Follow your own advice on the list.
Many more features are involved in an effective exhibition display. View our catalogue of products to get an idea of what you can do and contact us today for help or for quotes on the products.
If you are exhibiting your products and services at a trade fair or show then you are going to have to consider having an exhibition display professionally designed and set up for you. These types of stands will require more than just an area with some company branding. This particular type of market is extremely competitive and if you want your target audience to notice you and your brand, then you are going to have to ensure that your stand is one that is eye-catching and interesting.
At https://www.scandisplay.co.za we specialise in designing and setting up such stands and will be delighted to assist you with yours. When approaching us for assistance you will notice that we can set up all inclusive cubicles complete with brochure stands, lighting, signage, counters, folding systems, furniture and so on. We can assist with absolutely everything from the design of the actual layout to the final printing and branding.
Our clients can expect for their exhibit to be clearly visible and absolutely attractive to their target audience. Simply let us know what your objectives are and we will sit with you to go over design, infrastructure and final implementation and set up. There is absolutely every reason to believe that with our assistance your stand will be the most attractive and visited at the event you are attending.
Setting up Your Stands at an Exhibition or Trade Show
When it comes to setting up your stands there are a few things that you will need to consider. For starters, it would be advised that you know who your target audience is before planning what type of visual display you want included. Once you have narrowed this down, creating artwork that will appeal to this audience is really your next challenge.
Of course the actual layout of your stand will depend on whether you are selling a product or a service. An exhibition is generally aimed at providing potential clients with information on what you have to offer and encouraging them to ask questions and become more interested. With this in mind, you might want to do a demonstration and provide some free samples, but you should also include some brochure stands with information on what you have to offer as well as your contact details so that clients can easily contact you in the future.
Making sure that your stand is well branded and lit will be a great way to draw attention to yourself and this is why it is best to use professionals in the market such as us at Scan Display. We have been working in the industry for many years and are trusted by a variety of market leaders to handle their display set ups. Since we opened our doors for business in 1996 we have been working hard to earn ourselves a great reputation on the market.
When it comes to exhibitions we focus our attention on mainly creating small, medium and large custom stands, unibox stands and even portable stands. Regardless of which of our services you acquire, you can expect for a professional consultant to be available to you. Our team will be available to assist you through every step of the process and what’s more is that everything can be handled online.
At Scan Display we want nothing more than to make your display ambitions to become a reality for you. We will work hard to create the exact atmosphere and image that you want and what’s more is that the products and materials that we use are of only the utmost best quality, which will go a long way to promoting your company and the type of services or products that you are presenting to the market.
If you would like to ensure that you have the best exhibition display available on the market then you have certainly come to the right place. We encourage our clients to browse through our gallery and extensive catalogue on our website just to see what we are capable of, and what we have done in the past for our many clients. If you are preparing for a show, event or trade fair then do not forget that your stand has to stand out from the rest, and we at Scan Display can make that happen.
Exhibition expos are a great way to get yourself out there and create exposure for yourself and your business. Any entrepreneur knows that if you want to be successful in business you have to be able to attract customers, and you can’t attract customers if they don’t know about you. For that reason you need to spend a big portion of your time finding all those customers and letting them know who and where you are.
When it comes to choosing which expo to go for and how you plan to position yourself on the big day, you have to spend time putting some thought into the whole thing. A lot of expos focus on specific things so that people know what to expect when they get there. When it comes to choosing an expo, not only do you have to be hosted by the correct one, but you also have to prepare for the big day by having everything ready.
There are several important things that you will need to remember, as Scan Display mentions, before you sign up for the first one that sort of fits the criteria and looks like it will attract a lot of people.
The Best Exhibits are Always Well Placed
In order to choose an appropriate expo all you need to do is ask the organisers about who else is going to be there. That way you have an idea of who you are competing against and you also have an idea of how well you will fit in with all the others. If you want to be able to make a lot of impact while you are there, you will need to make sure that you are well placed on the expo floor.
You need to have a location where you are guaranteed to get a lot of traffic and you can make a memorable impression. A lot of the time, the event organisers will make sure that everyone gets an even flow of traffic throughout the day, but if you really want to attract attention, then you need to be in places where people generally flock to or they are forced to walk past, like the entrance or near a food stand for example.
Even if you do manage to get a prime spot somewhere on the expo floor, you still need to get your own stand up to scratch before you can even be considered as being memorable.
An Exhibition Expo with Only the Best Stand
Your stand is the only thing that you have to attract the attention of all those people walking by. You need to be able to get their attention and draw them into your stand so that you can interact with them and give them an idea of how you fit into the bigger picture. You need to show them that you have what it is that they are looking for, whether they know they are looking for your stand or not.
You can attract attention by having lots of movement that can be created by using flats screen displays, eye-catching colours and nice big banners that display all the info that people need to get interested. You need to decide on how you want to present yourself when people are walking past your stand. Do you want them to approach a counter or would you prefer for them to walk in and sit down comfortably.
It’s possible to have your entire stand taken care of by a single provider that specialises in building display stands that are versatile, flexible and effective. The only thing to limit you is your own imagination and with a couple neat examples to give you a few ideas, you can really take your next exhibition to the next level.
The 2013 Markex Event comprises of a general section for exhibits of promotional and marketing goods that target the end user. The Markex World of Events boasts exhibitors from across every special events industry and sector of promotions and marketing that include promotional gifts, event planners and management, corporate clothing, exhibition stand builders and designers such as Scan Display, design and décor, packaging and printing, print and electronic media, incentive travel, outdoor promotions and advertising, stage lighting and audio visual companies to professional speakers and much more.
The main focus on this event is to attract international and local exhibitors as well as visitors forming a network across industry associations. The way of standing out at the Markex Event and having a really great impact on your exhibition, it to communicate and uncover a way in which your business is completely different from others and also says it does what it says. You have got to stake your claim to fame on a simple idea and project it to your prospective customers.
Offer Something Unique and Interesting at the Markex Event
For example if you are providing a customized programming system for computers which use programmed languages to create applications for businesses, this can be a hard concept to explain and can also create difficulty when trying to compare other such products from various companies. The way to differentiate your product and a way of standing out at the Markex World of Events is to offer a unique training program which is the major key in defining that there is no other product available like yours.
Key aspects such as the above mentioned will not only make you stand out from the rest but will also open many prospective doors. There are several ways in which you can claim a tried and tested point of difference. You need to be able to offer a product that is trendy and so unique that your business becomes well known for that specific product.
Extend Your Products and Services to People
Another way to stand out is to extend your product by offering a valuable unique service which in turn will add much more value to the product and become more useful to the client. Another powerful tool that will make your business stand out is creating a unique niche market whereby you carve out an industry that will become a powerful player serving a specific niche market.
You can also offer clients a 100 percent refund incentive if they in turn refer not less than four or more clients to you. By giving your service a powerful name and offering a unique service you’ll be standing out at the Markex Event and will not have to worry about your competitors.
If you are exhibiting your company’s products and services at a trade fair or show then you are going to need the professional assistance of exhibition and events specialists. The simple fact is that these particular shows while quite beneficial to exhibitors provide for an extremely competitive market place, as you will be displaying your company along with most of your toughest competition. You are going to need to make sure that you stand out from the crowd and that your potential target audience doesn’t miss you.
At Scan Display we focus our attention on ensuring that our clients are presented with a wide variety of options that will make their booth or display area something worth taking notice of. The products and services that we supply include the likes of roll up banners, brochure stands, counters, poster displays, show cases, portable stands, outdoor displays, audio visual equipment, flooring, furniture, signage, lighting, complete stands and so much more. Of course if our clients are looking for something unique or specific, we encourage them to let us know and we will go the extra mile to source it at an excellent rate.
The fact of the matter is that you will need for your display to be the best that there is. You will need to grab the attention of your potential client and then follow it up with presenting them with a wealth of information and advice on your products and services. We are just the team to assist you with setting place a strategy to drive sales home. Some of our services also include the initial design of the stand, infrastructure and then shell scheme. Chances are that you will have the most eye-catching display at the show if you allow us to assist you with the planning and setting up process.
At Scan Display our team has many years of experience in the field. Our stands are known to be award winning and we have assisted major brands on the market. The fact that we make use of all of our own in-house facilities for printing and so on means that our clients aren’t kept waiting for their products and that we are always aware and on top of the actual production of artwork and items to be used in the actual display setup. This provides for great peace of mind to our clients during a particularly stressful time. Take the time to discuss your needs with our sales staff and benefit from our helpful advice and multitude of services today.