by Ceri | Nov 5, 2010 | Roll-Ups
Roll-up banners are the ideal marketing tool if your company attends a number of exhibitions and expos where advertising your products is essential. The banners are easy to assemble and pack away once they have been used. They are compact and light weight making them easy to lift, carry and transport in a car or other light delivery vehicle. The roll-up banners come in a range of sizes for you to choose from that will allow you to get your product message across efficiently.
For more information on how you can have convenient signage with roll-up banners at your next exhibition, simply contact us.
by Ceri | Oct 1, 2010 | Events, News
Soweto Sewing Company benefits from exhibition industry generosity
The Soweto Sewing Company has recently benefited from the generosity of the South African exhibition industry. Three exhibition organisers have given the Soweto Sewing Company free exhibition space, and Scan Display has provided them with a branded pop-up stand and counter.
The three organisers who sponsored the Soweto Sewing Company are: Specialised Exhibitions for Markex Jhb (in August); Wholesale & Retail Sector Education and Training Authority (W&T Seta) for the Soweto Festival Expo (in September); and Baba Indaba for their upcoming show in Sandton (in October).
The Soweto Sewing Company attracted the support largely because their story is so inspiring. The group began in 2008, in Braamfischerville on the outskirts of Soweto. The five founding members could not find employment, and so, using initiative in the face of adversity, they decided to create work for themselves in order to support their families.
A few of the women had sewing skills, which they shared with their colleagues and, working from home, they started to craft bags from beautiful African print fabrics. This entrepreneurial spirit has had the beneficial spin-offs of helping to uplift the community and providing positive role models.
A donation of two sewing machines, an over-locker, as well as a space to work in 2009, enabled the group to improve their production base and reach a wider market. They have now expanded their product range and at Markex showcased not only bags but clothing and accessories suitable for corporate gifts. At Soweto Festival Expo they featured household items such as tablecloths, placemats and coasters. New products, including baby bags and blankets, will be launched at the upcoming Baba Indaba.
Judith Thobakgale, who manages the Soweto Sewing Company, is delighted by the marketing opportunities the exhibitions have created for the enterprise. “We are very excited to have these opportunities to showcase our products and meet new clients. Our aim is to grow the Soweto Sewing Company into a self-reliant and profitable company, and these exhibitions are the stepping stones to help us achieve this dream,” says Judith.
Judith adds: “We would like to thank our sponsors whole-heartedly, and will strive to impress them with what we can do.”
W&R Seta’s sponsorship package, which they offered to 200 SMME’s including the Soweto Sewing Company, includes two compulsory workshops in business management. Judith has already attended these and hopefully this strategy will equip the group with the necessary skills to manifest long term benefits from the shows.
You can visit the Soweto Sewing Company stand at Baba Indaba, which runs from the 22 to 24 October 2010 at the Sandton Convention Centre.
by Ceri | Feb 22, 2010 | Design, Exhibitions
Digital exhibition signage can help to reduce the costs of display while also ensuring attractive displays which will draw in the crowds. Although it may seem that Internet connectivity may add to expenses, it can in fact help to reduce the costs. By using a 3G wireless network for connectivity, it is possible to download and distribute images at a low cost. If you want to display without the risk of losing Internet connectivity, you can simply download dynamic content and upload to the applicable device which can be connected to large screens. This well help to ensure a dynamic display which will have more than one visitor stop and view the footage. It is however, important to consider the content of the exhibition signage as well. Miss the mark, and you will waste the whole exhibition. We provide professional exhibition signage that will help to hit the mark every time.
by Ceri | Feb 22, 2010 | Design, Exhibitions
Professional exhibition designers will recognise the importance of a good first impression for the client. The client will not get a second chance at a trade fair to make that first good impression and as such the display stand should reflect every aspect of superior exhibition design to ensure the overall success of the display. Exhibition designers for instance, should recognize that the artwork should not be the ultimate goal, but rather the tool to effectively portray the client’s products and services. In addition lights, sound, space, lay-out, and point of sale materials should be used to ensure a coherent theme and appearance. There is no room for mistakes. As such select professional exhibition designers such as Scan Display, with a track record of award winning stalls to handle the design of your booth.
by Ceri | Feb 22, 2010 | Design, Exhibitions
An exhibition can be a marketing dollar saver if done right. It is also a great way of getting in touch with your niche market, but you have to prepare well. The first consideration is whether you are ready for unrestricted inspection by the public of your products and services. To ensure that your company is ready to onto an exhibition it is vital that you make a few test runs and quality checks well in advanced of the actual exhibition. If you plan to participate in the next trade fair, think in advance and visit a similar one. Make notes of the stalls that attract attention and also look for the best stall locations at the exhibition. Book those stands well in advance and apply the same principles of marketing at an exhibition as the stalls that got your attention.
