by Ceri | Mar 23, 2017 | Exhibition
Choosing the Right Expo Furniture for Your Trade Show
If you feel a little underwhelmed by the effectiveness of attending numerous trade shows or exhibitions, it may be time to overhaul and rethink your strategy when it comes to expo furniture. While we usually believe that we need to attract an audience to our stands with high-volume graphics and a lot of tasty beverages, well-chosen expo furniture can make a huge difference to the amount of feet that move across the stand.
If you choose your expo furniture well, you won’t just have people arriving at your stand, but you will also entice them to stay for a while. And every minute spent interacting with your brand, product or service is gold! It is not just about exposing the potential client to the brand, it is about keeping them for long enough to appreciate how the brand can positively impact their business or personal lives! This is why it is so incredibly important to make them feel comfortable and indulged, without being overwhelmed. This means that there really is a thin line between indulging your potential consumer and overwhelming them with your good intentions.
When it comes to choosing expo furniture, you have to keep your audience in mind. Often, the most effective displays are there to provide comfort and ease, and at other times, they are there to provide a highly interactive and modern atmosphere. You have to hone in on the identity of your brand, and provide your potential consumers with an experience that appeals to them – one that is memorable for all the right reasons. People only relate well to brands that don’t overwhelm or intimate them, and this is why you have to be an expert on the proclivities of your target market in order to achieve your goals.
There are questions you have to ask yourself when it comes to exhibiting and expo furniture. One of the most important questions is about the experience you want to provide. It helps to know the objectives of the exercise and what the main aim is.
In addition to this, you have to keep to your budget and also think about the costs of the operation. Don’t get caught in the trap of focussing on the trade show, you also have to think about the long-term impact you have to deliver with the help of your expo furniture. It does pay sometimes to get some serious heavyweights in your corner – a company that can deliver the ideal pieces of promotional furniture and other exhibition devices you need to create a great experience for your potential consumers.
You simply have to take a good look at the people and companies that help you to set up your stall, and review them in terms of past performance. It helps to have a great supplier of expo furniture on your side that is able to advise you and to provide you with the atmosphere that you need your user to experience.
If you are in need of a crucial and effective display, and need to incorporate some awesome expo furniture that will enable you to provide your consumer with the right experience, just give our team at Scan Display a call. We would love to help you to find the best solutions.
by Ceri | Mar 23, 2017 | Exhibitions
How to Choose Exhibition Furniture for the Best Impact
If you regularly take part in exhibitions or trade shows, you will know that space comes at a premium, and that it is essential to make the most of what you can get. It is important to have an exhibition stand that is designed for a purpose. Not only does it have to draw attention to your stand, but the exhibition furniture you choose should fulfil certain functions effectively. The first thing you have to focus on is to draw the eye to where you are. There is a wide variety of exhibition furniture, banners, gazebos and other objects that can help to make your stand more visible.
Usually, the objective of any exhibition stand is to draw as large a crowd as possible. It needs to appeal to your target market and potential consumers, and if there is any competition present at the same event, you really have to pull out all the stops to make your brand stand out. Often, exhibition furniture can make a huge difference in terms of how your stand is perceived, and if you employ the right kind of pieces, you can leverage the comfort and ease that these pieces provide to the advantage of your brand.
Because there are so many different varieties of exhibition and trade show stand builds out there, you have to rely on what you have inside your stand, in order to make an impact. This is where exhibition furniture can make a real difference. You have to employ pieces that will not only entice your potential customer to come to your stand, but to also make them feel comfortable enough to remain there for a while. This provides you with the opportunity to engage with your client base, and to help them to interact with your brand and find out more about it.
Of course, the variety of exhibition furniture almost knows no bounds and the possibilities are endless, which means that you have to be very choosy and wise when it comes to selecting the most effective exhibition furniture for your business. It is essential that you know your objectives before starting out on an exhibition mission, and you need to know how to reach your target market with the least amount of effort.
It certainly does pay to find exhibition furniture that is not only compact, but also affordable. If you pay for space at some trade show or exhibition, you are likely to be subjected to top dollar for every square metre you use, and finding innovative ways to promote your brand, product or service is very important. Getting hold of exhibition furniture that can truly represent your brand is very effective, and even though you may need some guidance here, it helps to find a great supplier of exhibition furniture that can stand up to public scrutiny.
The trick here is not necessarily to find the best exhibition furniture, but to find the best supplier of exhibition furniture. Because these people in this industry tend to focus their efforts on making stands more attractive to target markets, they are well versed in the industry. This means that you have to engage the people who know best.
At Scan Display, we have a wide range of expertise that extends well beyond just providing outstanding exhibition furniture. We can also advise you on other ways to draw your customers to your stand at shows and exhibitions, and to make those connections work for you.
Give our team at Scan Display a call today to find out more!
by Ceri | Jun 23, 2016 | Exhibition Services
Get the Best Exhibition Marketing Equipment
We all get excited about attending exhibitions and for business owners it is the perfect opportunity to really showcase your brand and product, and get it out there, primed and ready to be consumed by your target audience. That’s the best thing about industry exhibitions. Everyone who is there has a specific interest in the industry or field that you operate in and therefore your product or business brand has made its way to just the right place!
There are many exhibitions hosted in South Africa and if you want to grow your business and brand awareness of your product or brand, it s of your product or brand, it’ationis probably best to attend some, if not all of them. Once you have made a decision to attend an exhibition, the real fun begins. You get to select the right exhibition marketing equipment, work closely with an advertising team who will know just how to market your brand and best of all, you get to prepare for meeting your consumers and showing them just what makes your product and/or service and business such an integral part of their lives or even business!
At Scan Display, we have spent many years working closely with companies attending a variety of exhibitions. We have quite simply seen and attended them all and chances are that if you have a specific exhibition in mind, we will have created a stand or fully designed a display at that very event. Take a look at our portfolio and get in touch with one of our experienced team members if you want to see our previous works.
Let’s take a look at the exhibition marketing equipment that we can provide and create for you. We don’t just offer a standard product at Scan Display. We give our clients the option of custom, portable and modular exhibition stands and we make sure that each of these options is of an exceptional quality.
Our custom exhibition stands are our pride and joy. They are where we truly shine as we are able to create just about any type, size and design of stand based on the unique requirements of our clients. We have created some impressive exhibitions stands – award-winning ones in fact. Provide us with your brief or idea and we will get to work bringing your dreams of a unique and eye-catching exhibition stand to life!
We also offer smaller, portable stands which are quick and easy to set up, as well as Modulbox which is a solution-in-box which multiple configurations. We encourage you to investigate all of these options before deciding on which option is best for you. Of course you can opt to invest in some infrastructure to build your own stand (or with our help). We can provide you with a shell scheme, counters, furniture, audio visual equipment, carpeting, electrics and much more.
If you would like to learn more about our exhibition marketing equipment, take the time to contact us directly at Scan Display. We look forward to assisting you with having a hard-not-to-notice presence at your next exhibition.
by Ceri | May 27, 2016 | Teardrops
Need Teardrop Banners Made? You’ve come to the Right Place!
Golf days, sports days, industry exhibitions – it doesn’t matter what type of outdoor event you attend, you’ll always spot teardrop banners in attendance. Teardrop banners are highly effective advertising mediums as they quickly get attention and their design allows for clear, concise advertising messages or images to make their impact. Of course, these banners are usually used in a series, so your advertising isn’t just seen once and forgotten. The advertising message is seen in repetition and that really does make it easier to remember. Best of all, if you need teardrop banners made, the team at Scan Display will do so with meticulous professionalism.
At Scan Display, we don’t believe in letting our clients have a mediocre presence at events, functions or exhibitions. We believe that your brand needs to be seen and heard and that teardrop banners can and will play an integral part in that process. When you need teardrop banners, you’ve come to the right place. First, we will need to discuss your advertising objectives with you. Do you want the banners to direct customers to your stand? Do you want the banners to merely advertise your brand and details? Do you want the banners to present a clever advertising message or inform your target audience of specials and promotions? It’s all about what you want the banner to achieve that will affect its size, design and similar.
We can work with your pre-existing design, but we recommend you chat to our designers about your product and brand. You will be astounded at the fresh design concepts and ideas that our team comes up with. We have absolute confidence that you will simply love the new look and appeal of your banners, if you work closely with our team.
Our teardrop banners are designed to work perfectly both indoors and outdoors. They are made from durable nylon, which does well when exposed to the elements. Both rain and sunshine is no match for our banners. They are also lightweight, which makes them easy to transport and their compact design means that they can be quite easily stored too.
If you are worried about your banner taking off in the wind, don’t, because it’s simply not possible. Each banner comes with a convenient ground spike, which will have your banner firmly planted in the ground, allowing you to enjoy them as an attractive backdrop of advertising medium with complete peace of mind.
They’re also the ideal last minute advertising feature because they are quick and easy to manufacture. Our turnaround time on orders is impressive and the quality of our product means that you can expect for each banner to last for many years, if properly cared for.
Forget shopping around for better products and prices – you simply won’t find it! The most competitive rates and best quality teardrop banners made can be found right here at Scan Display. Simply give us a call or send us an email, and one of our friendly consultants will help you further.
by Ceri | May 3, 2016 | Exhibition Stands
Exhibiting at the 2017 Rand Show – Need a Stand Built?
Did you miss the 2016 Rand Show? Or did your business have a presence, but not quite what you wanted? Thousands of people head on down to the Johannesburg Expo Centre each year to attend one of the country’s biggest consumer shows. The sheer exposure experienced by exhibitors is astronomical and anyone who decides to set up a display or exhibition must have plans to create a stand that will make an impact. The competition will surely be rife and if your business has what it takes, it should certainly have a bold and loud presence at the Rand Show next year, which will be held from Friday the 14th of April to Sunday the 23rd of April. So if you are planning to attend the 2017 Rand Show, we suggest that you organise for your stand to build as soon as possible. If you do, you should certainly consider using professional exhibition designers to assist you!
Exhibitors need to already be hard at work strategising and planning their presence – there’s no time like the present to get started. A professional display and exhibition stand will take time and effort and at Scan Display we have the passion, skills and experience to provide you with a stand that is designed to perfection and absolutely guaranteed to have the desired impact.
How Do We Know?
Our track record certainly proves that our team of designers have what it takes to conceptualise and bring to life your dreams of a stand that quite simply wows your target audience. As the Rand Show’s website for exhibitors says, the show is dedicated to help you to “Launch new products. Engage with customers. Grow your database. Big up your brand” – and we couldn’t agree more! Of course you’re going to need a little help with creating the type of presence that cannot be overlooked. We will ensure that your stand is a beacon in the darkness when compared to your competitors. We’ll make sure that your consumers know precisely what you’re made of, where to find you, and how to remember you.
At Scan Display, we can provide you with custom, portable and Modulbox exhibition stands, as well as top-quality and rental items, such as shell schemes, counters, furniture items, audio visual equipment, carpets and flooring, meeting rooms, electrical systems and more. In fact, everything for your stand can be designed, manufactured and installed by our team, including signage, branding and all finishing touches, big and small. Our team goes beyond the call of duty to create a presence that will be worthy of display at the Rand Show and other top exhibitions in the country.
If you’re attending the 2017 Rand Show and need a stand built, we are confident that we are just the exhibition experts to assist you with setting everything up and getting the attention that your business and its brand deserve. Browse through our portfolio so that you can get a better idea of the type of work that we do and skills that we have.
Feel free to make contact with one of our account exectuives or more information and advice today.
