by Ceri | Jun 26, 2017 | Shopfitting
Why You Need Professional Exhibition Shop Fittings for Your Stand
Competition is rife nowadays, so it is essential that businesses are able to reach their target markets and maintain customer loyalty. There are a lot of ways of doing this, and taking part in exhibitions or tradeshows can elevate the profile of the business and bring it in touch with the potential or existing consumers. These events provide the sales team the unique opportunity to connect with the customer on a personal level, and also for the consumer to interact with the brand, service, or product in an optimal environment. This is why proper shop fittings for exhibition stands are so important – not only does the business have to present an image of the brand to the target market, but it also has to draw the potential consumer to the stand, and capture them for as long as possible while they are there to give them time to connect and interact with the brand.
It is recommended that your shop fittings are custom designed specifically for the stand in order stand out from the competition. This is a good way to create an attractive and functional stand that speaks for your brand and can be highly effective at drawing the right people. If your stand is designed to complement the brand, it also gives your consumers a snapshot of the brand. The stand can also be designed to allow you to demonstrate your products in an effective way that will appeal to the customer, and effective shop fittings will create an ambience that truly enhances your service or product.
You should choose our unique stands because:
• The options for layout and design of the stand are virtually unlimited. We can design stands with great shop fittings that will draw the eye and intrigue your consumers. There is practically no “normal” anymore when it comes to stand design, and we can design spectacular stands that truly break the mould.
• Modern marketing has become more about providing your consumer with an experience, and we can design stands in a way that gives the consumer a chance to interact with the brand and to connect with it through their experience.
• Your stand can create excitement about your product and promote it without you having to do all the heavy lifting. A well-designed stand will draw attention away from competitors and focus consumers or customers on your innovative stand.
How Scan Display Can Help
We have been in the industry for a long time and have built a very solid reputation as one of the preferred stand builders in the country. We are on top of all new developments and our creative designers conceptualise and design stands that stand out and draw attention. Our set builders are experienced at building awesome custom-designed stands, and we are known for unique stand designs for high-profile clients.
If you really want your brand to be noticed at a trade show, sports day, corporate event, or exhibition, you will draw huge advantage from our experience, industry knowledge, and outstanding workmanship. Take the time to give us a call and we can discuss how to take your stand to the next level!
by Ceri | May 17, 2017 | Advertising
5 Top Tips on Creating the Most Effective Outdoor Displays
If you would like to get your business, brand or product into the minds of your customers and new potential customers, investing in outdoor displays can be a cost-effective and valuable way in which to do this. When you look around you, you will soon see how much outdoor advertising we are surrounded by, and there are many reasons that people choose effective outdoor displays to draw their clients and their businesses together.
Because there is so much outdoor advertising, we do tend to get a little bit overwhelmed by it, especially if we walk through a shopping mall or a busy city street. This means that if you want your brand’s outdoor display to stand out above the visual noise of all the advertising out there, you have to invest in some really clever design. Here are some tips that will help you to create better and more effective outdoor displays.
- Use very little text: Be stingy with your words. When it comes to outdoor advertising, you will find that it is usually visible to people who are on the move – whether you drive past it or whether it drives past you, billboards, vehicle decals and wraps will only be visible for a short time, and few people will have the time to read more than three or four words. Keep the text as short and as visible as possible, and try to create an accurate image of your brand using only a few words that are highly descriptive.
- Avoid obsolete images: If the image you use is not directly linked to your brand, get rid of it. Any image that is used on outdoor displays should tap straight into the message you are trying to convey to your consumer. It is also best to keep images to a minimum – too many of them will cause the eye to go adrift and the focus will be lost. When it comes to vehicle wraps or other outdoor displays, it is best to cut the pictures and photos quite drastically, and focus on colour and image.
- Choose colours carefully: While bright colours can draw the eye and a crazy design may attract attention, going too busy or too crazy can actually detract from the message. A mad mix of media, pictures, words and colours can confuse the eye, and thus the identity of the brand that it is associated with in in shambles. The colours you use should represent the identity and personality of your brand, and appeal to your target market. The message you are trying to convey with your outdoor display should be subtle and memorable – it should tell the potential consumer a lot about your brand, without them necessarily realising it. Nowadays, graphic design is so clever that design can be used to bring about practically any idea or message.
- Use one contact detail: Don’t bombard your outdoor displays with heaps of contact details. Just use one, such as a phone number, a text number or a web address. Nowadays, it is better to provide a website name, as people spend so much more time on the internet, and if they remember the name of your business or promotion, they will be more likely to be able to locate it on the internet.
- Stay with quality: Don’t go cheap or low grade when it comes to your advertising, and stay far away from generic content or images that everybody else is using. Use a unique design that will make you stand out from the others, so that you don’t end up being seen as part of the general visual rubble. It is much better to use high-quality materials, vinyl and prints.
If you are looking for the most effective designs for your outdoor displays, contact our design team at Scan Display. We pride ourselves on the creativity and effectiveness of our design, and our experience will stand you in very good stead!
by Ceri | May 17, 2017 | Advertising
Clever Design Can Help to Make Advertising Banners Much More Effective
No business has a chance of survival if marketing isn’t a serious part of their business strategies. The logic is there, especially when it comes to a new brand or business; if your customers don’t know that you are there, they cannot make use of your brand, product or service. In addition to this, once they know that you are there on the market, they have to have the confidence to pay for or buy into your brand. After that, it becomes crucial to keep customers coming back for more, and if possible, give them the confidence to stick to your brand in the face of other competitors. This means that your advertising strategy has to address all these things: brand visibility, brand familiarity and brand loyalty.
While a lot of companies invest heavily in traditional advertising media, such as print advertising, radio and television advertising, it is not always the most effective way to do things. The marketing plan has to be streamlined according to the business. For instance, a small business that just operates in Durban will not get much value from paying a lot of money for a countrywide television advertisement, as they only serve the local community. It also means that large, countrywide businesses should be the only ones who invest in this type of advertising. For smaller and medium enterprises, there are other means of marketing that can be very effective, including social media, advertising banners, gazebos, and even branded corporate clothing and other items.
When compared with the cost of television, print or radio, using branded advertising banners or flags actually brings a lot of benefits – not only is it vastly cheaper, but the clever design of these items make them highly visible and can create a perception of the brand identity in a flash. These items can also be used again and again, and they are particularly effective at trade fairs, sports days and other corporate events.
The design of the advertising banners, gazebos or branded flags has to be well thought out, because it has to draw attention to the brand, while also providing the observer with an idea of what the brand is about and how they can benefit from using the brand. It is vital that the potential client or consumer of the product or service is able to form the right impression of the business or brand, and banners should not only be eye catching, but also attractive and functional.
Great banner design will allow your advertising banners to be effective outdoors and indoors. Designs may be highly elaborate, but they still have to act as representatives of the brand, which is why it is important that the designers are knowledgeable and well trained to capture the best brand image. Outdoor events are usually a little more fast-paced, which makes it harder for the banner to be read, while indoor events, such as trade shows, enable users to spend some time with the design and perhaps read some text. Usually, good graphics and minimal but clear text are recommended.
If you are looking to boost your presence at any given event, contact our team at Scan Display to find out more about our range of banners, gazebos, and other eye-catching advertising media.
by Ceri | Apr 24, 2017 | Exhibition
Should You Rent or Purchase Your Exhibition Equipment?
Most businesses take part in trade shows or exhibitions to introduce their brands, services or products to the potential target markets, because it is vital that customers become familiar with the brands, in order to make use of them. Because space at these events is very expensive, and you have to get the most value for your money, it is important that you are able to create the most attractive exhibition stand that will not only draw customers to your stand, but also help you to make the most of the space and keep customers there for long enough to engage with your brand and sales staff.
A lot of companies opt for owning their own exhibition materials for their stands, but there are, however, some limitations when it comes to this. For instance, if you don’t take part in regular exhibitions or trade shows, or your products change often, it may not be worthwhile to purchase a permanent stand. Rental may be a better option.
Because exhibitions are enormously important for getting your brand and your customer together, and to find new markets and prospects, you have to ensure that your stand is more engaging than those of your competitors. This not only draws the right people to your stand, but it also keeps them there, thus allowing them to interact with your product or service, and learn more about what you can provide, as well as how it can benefit them. Setting up such a stand can be difficult. Usually, marketing and sales professionals have their own ideas about how things should work and what it should look like. But what you need has to be innovative and modern, and should represent the identity of the brand as well as possible.
If you are trying to decide whether to purchase or rent your exhibition equipment, read this:
- Are you new to exhibiting?
If you are not that au fait with the world of exhibitions, you may need some help in the beginning. Renting will give you flexibility and expertise that you may not necessarily have if you decide to purchase your exhibition equipment. Renting these items will help you to know what works and what doesn’t. There are a lot of things to learn in this industry, and starting out easy with a rental and an experienced exhibition stand designer is the best way to go.
- Are you an irregular exhibitor?
If you don’t constantly make a play for trade shows, or you only attend one or two exhibitions a year, it may not be worth your while to invest in the purchase of exhibition equipment. Rental is also a lot better if you don’t exhibit frequently. It means that you don’t have to pay for storage and maintenance of your exhibition equipment, and that you always have access to the latest exhibition equipment on the market. If you don’t exhibit at least five or six times a year, it is simply not worth the investment of purchasing all your exhibition equipment.
- Do you exhibit at remote places or overseas?
It is very painful and expensive to haul an entire stand across a country or overseas. This means that you are much better off tapping into the local resources that are available. You will be free of all the extra luggage, checking things in and checking items out of cargo, and repeating the whole process on the way home. It makes sense when you think about it, and you will find that rental is a lot more cost effective.
If you are looking for some serious expertise and awesome exhibition equipment to rent in South Africa, just contact our talented team at Scan Display.
by Ceri | Apr 24, 2017 | Exhibition
Why You Need Professional Expo Furniture for Your Next Trade Show
If your business gets a boost through the regular attendance of trade shows and exhibitions, you will probably know that you need to make the most of the space you are allocated. During exhibitions, space is at a premium and costs a lot, and you simply have to make the most of the space that you are allocated during your time at the exhibition.
Your stand’s main objective is to draw people in and to make the stand as attractive to your target market as possible. Because not many company employees have the know-how to utilise the space optimally, it is always important to get some exhibition professionals in to provide you with the best expo furniture to help you with your efforts to draw a crowd.
You know that you need a variety of things, such as banners, flags, a coffee machine, comfortable seating, and all the necessary audiovisual stimulation you can muster. You need to bring your brand and your potential customer closer to each other, you need to introduce them to each other, and provide them with a space to interact and get to know each other.
This is where a professional expo designer with high-end furniture can help. You need to employ a company that is able to provide you with high-quality expo furniture that will hold your company in high esteem. This means that you can get all kinds of displays, including fabric frames, seating, audiovisuals, and other items that can make your stand more attractive than those around you!
Branded gazebos are usually a safe bet. Not only do they stand out above eye level, but they also provide an intimate place where your potential customers can make themselves at home, while becoming familiar with your brand. Let’s not forget how busy exhibitions normally are – people stroll through them for hours on end, and it can be exhausting. Providing people with an opportunity to relax while taking in some brand information is always a win, and gazebos are particularly good at creating these types of spaces..
Many organisations who regularly take part in exhibitions and trade shows have their own ideas and expo furniture in order to represent their brands, but it does help to have access to a serious amount of variety. Employing a company that can make every one of your exhibition stands rise above the competition, and making your stand more noticeable and pleasant than others can be a huge challenge, but with the right people on your side, you have nothing to worry about! Organisations such as Scan Display can make that happen without too much effort!
At Scan Display, we love to increase your visual and sensual appeal. This means that through our quality placement of expo furniture, artistic displays and branding, we are able to provide your customers with the ideal space where they can feel at home, stimulated, and motivated to get to know your brand a lot better. We specialise in creating great spaces that are conducive to business, and we help you by providing you with great stands and innovative expo furniture.
Find out more about how we can improve your presence at trade shows and exhibitions with our nifty expo furniture by giving our team a call.
