by Ceri | Aug 18, 2017 | Advertising
Benefit from The Affordability and Effectiveness of Roll-Up Display Banner Advertising
Roll-up banners provide a practical way to advertise your brand and present a corporate or promotional message while on the move. If you are not looking for fixed advertising options, banner advertising is the way to go. Roll-up or pull-up banners are lightweight and portable, which makes them the perfect temporary or re-usable advertising medium. The fact that they can also be assembled and dismantled very quickly makes them ideal for busy professionals.
While using digital screens for advertising is also quite popular, these are usually associated with a hefty price tag. Those who are looking for an advertising alternative that is just as effective, but highly affordable, will find that roll-up banners may offer precisely what they need. The money that you save on advertising will enable you to invest in a number of banners and other advertising mediums, which means that you can get greater coverage and reach.
If your business wishes to promote its items in a number of stores and outlets in an area, or across the country, the roll-up banner is ideal. You can invest in a variety of banners, which can be switched and changed as needed. You will also find that the artwork on them is easy and affordable to change as well. In addition to being a great display piece in-store, you can also use banner advertising at outdoor events, tradeshows, product launches, conferences, and similar.
Today’s print media marketplace has come a long way. The industry offers much-improved substrates on which to print and digital printing techniques have advanced to the point where high quality and crystal-clear prints are a given. In fact, images printed on your banners can be on par with professional photographs. This means that you will not run the risk of your text being illegible or your graphics being blurry. Of course, the artwork must be provided in the correct format and of the required resolution.
Roll-up or pull-up banners are very easy to deploy, which is another good reason why they are so useful in the advertising world. The banner fabric on which the graphics are printed are held in place by means of hooking it into a collapsible rod. When the hook is released, the banner is rolled backwards into a protective base. The rolled-up banner is now extremely compact and easy to store. The base also features stabilising feet, which enable the banner to stand upright when in display mode, meaning that you can set it up almost anywhere without having to look for supporting structures to which to secure it.
At Scan Display, we offer various types of pull-up banners that come complete with protective carry bags. The range includes the Wing, Wing Lite, Just Lite 2, and Econo Banner units. All banners in the Wing range have a lifetime warranty on hardware components. We can supply the banner complete with your artwork printed on it. If you would like to learn more about our range, or receive a quotation from one of our professional consultants, simply contact us via email or telephone at Scan Display today.
by Ceri | Aug 18, 2017 | Advertising
Advertising Your Products or Brand with Banners and Flags from Scan Display
Attracting new business and holding on to old business is not something that happens magically. It takes time and effort. Even if you have a great product that is available at a highly competitive price, chances are that no one will know about you if you do not make your presence known. All markets are highly competitive these days, so it is vitally important for all business owners to take their advertising seriously. If you are looking for an affordable and effective way of achieving a wide reach that is targeted, without taking on the hefty expense of television and radio advertising, printed banners and flags are great options.
Banners and flags offer versatility. You could have them placed along main routes, outside shopping centres, or even in continuous display outside your business premises so as to attract attention. It is also great that flags are available in all sorts of shapes and sizes. The designs can be simple or elaborate, brightly coloured or not quite as bold. There are so many options and with the right advertising and manufacturing team on your side, there is every reason to believe that your branded banners and flags will do a world of good for your business’ exposure.
If you are going to use banners and flags, we can provide you with a few pointers to ensure that they are noticed and have the desired effect:
- Use your company or brand colours so that people who see them can make the association between your company and the flags and banners.
- Do not try to do too much with your artwork and design. Overloading your banner or flag with images, symbols, or text will prove distracting and your advertising message might be lost. Try to keep things simple and the message clear.
- Choose a size that is appropriate and will be easy to see. It is pointless to choose the smallest banners and flags if they need to be visible from afar. Take your placement into consideration when designing your banners and flags. Ensure that images, as well as the size and type of font that you use, are large enough. An advert that is illegible or blurry is simply a waste of money.
In addition to being a great form of advertising, banners and flags are useful in other ways too. First and foremost, they are highly portable because they are so lightweight. This means that they can be moved around and re-positioned as needed in short order. As they are compact as well, they can be stowed easily, which is a boon if you have a small amount of space at your premises.
At Scan Display, we can assist you with selecting the right type of banner or flag, and we can help you to brand it with your artwork. For a top-quality result, make sure that you consult one of our professionals when planning to advertise with these mediums.
If you would like to learn more about the types, styles, and sizes of banners and flags that we stock at Scan Display, take the time to contact us via email or telephone today.
by Ceri | Jul 17, 2017 | Banner displays
The Importance of High-Quality Banner Printing and Design
Your marketing strategy should revolve around getting the customer and the brand together. This is where quality products come into play. You do not always need the most expensive advertising methods, but even cost-effective products, such as banner printing, must be of high quality to yield the most benefit.
When it comes to banner printing, it is essential to create content and design that will be truly representative of the product, brand, or service. The identity of the brand should be clear through quality design, and the printing and digital design have to be smart and clear. Banner printing must be of high quality for the following reasons:
- Reusability: Banners are used repeatedly at a wide variety of events, exhibitions, and tradeshows. This means that they suffer wear and tear. Being erected, standing out in the elements, and then being dismantled and stored again can wreak havoc with some more delicate fabrics. This is why your banner printing has to stand up to repeated use. Nothing brings your brand down like an old, faded or worn banner, so it is important that the print can withstand repeated use for a long time.
- Fade-resistance: Because so many banners are used outdoors, they are exposed to the elements for prolonged periods of time. The sun, wind, and rain may all contribute to a print fading and deteriorating, detracting significantly from the appearance of the banner. Prints should be clear and offer good UV-resistance. It should be able to deal with getting wet, and it should be able to dry out quickly without fading. High-quality banner printing will ensure that your banners stay in perfect condition for longer.
- Design: The person who designs your banner has to be a master of their craft. While it is possible to use various combinations of colour and design to create an impact, you have to be sure that you are sending the correct message to the correct market. The design of the banner will represent the character and identity of the brand, and therefore the design has to be aligned with how the brand should be perceived. Colours should be bold and solid but not overwhelming – often text or other messages get lost in a myriad of colours. Lines should be clean and clear, and text should be used only where necessary. Nobody has time to stop and read lines of text on a banner, especially if it is flapping in the wind outdoors, and therefore the message should be clear and concise. Use only a few words that can be easily read. Some companies choose only to use the logo, which is often enough to engage the customer. Contrast can also help to identify the most recognisable aspects of the brand identity, and clever banner design and printing are vital to the positive impact of the banner.
If you are looking for a supplier of high-quality banners and banner printing, give our team at Scan Display a call today!
by Ceri | Jul 17, 2017 | Advertising
Enjoy the Benefits of Using Advertising Banners for Indoor and Outdoor Display
It is vital for any business to have a solid marketing strategy to bring the brand into the public domain, and to reach the desired target market. Customers cannot make use of the brand if they don’t know that it exists and therefore, it is vital that the potential customer is introduced to the brand, product, or service in an appealing way. This draws the interest of the customer and encourages them to make use of the brand.
Secondly, it is important that, once the customer has used the brand, they return to use it again, and this is where customer loyalty plays a role. Advertising helps to bring the customer and the brand together, to remind customers of the presence of the brand, and to encourage customers to make use of the brand. Once the brand has been established in the mind of the customer, they will usually choose the brand that they are familiar with over another brand that they have not used before. This is why advertising is so important.
Traditional advertising media is very expensive, whether you opt for print, television, or radio. This is why other advertising media that are more reasonably priced is now becoming increasingly attractive, and advertising banners and other branded items, such as gazebos and flags are used to draw the attention of a specific audience. Advertising banners are hugely practical – not only can they be used indoors and outdoors, but they are cost-effective and easy to store, transport, and erect.
Advertising banners also allow the advertiser to aim the brand at a particular demographic, and therefore achieves much more targeted marketing than other methods, such as television. These banners are used in situations where the density of potential customers is high, and therefore it has a better hit rate than “shotgun approach” advertising, such as print media. Being able to zone in on a particular market can yield excellent results and the advertising spend will not be in vain. Tradeshows, outdoor events, and sports days draw exactly the type of customer you want, and introducing or reinforcing your brand presence through the use of advertising banners can be very beneficial.
Another benefit of using banners is that they are re-usable and can be used in many different situations. Once you have had your banners made up and printed, you can use them in practically any situation where you are exposed to your target market. Clever design plays an important role, and therefore it is vital that your banners are well designed. Ideally, this should be done by professional designers who can translate the identity of the brand, product, or service in the design, which means that the visual perception of the advertising banners will be fully representative of the character and identity of the brand.
If you are looking for one of the most cost-effective ways to advertise your brand, you should consider investing in advertising banners. Give our team at Scan Display a call to find out more about how we can bring your customer and your brand together with clever design and high-quality products!
by Ceri | Jun 26, 2017 | Display stands
4 Great Types of Outdoor Displays and Their Benefits
At the core of any successful business, there is a good marketing strategy. Not only is it essential to let your target market know that your product, service, or brand exists, but you also have to convince them to make use of it. And after they have used your product or service, you have to make them come back for more. You have to maintain their loyalty to your brand, amidst competition. This is where marketing counts. Not only do you have to find innovative and creative ways of grabbing the attention of your potential customer, but you also have to keep reminding them that your brand is still there.
The advertising landscape changes all the time, but the purpose of advertising remains – to bring your customer and your brand together. Outdoor advertising has grown significantly over the last two decades and there are several types of innovative outdoor displays that will catch the eye and bring your consumer closer to your brand:
- Billboards: One of the oldest types of outdoor displays, billboards have stood the test of time and they are still used. Nowadays, however, the modern technology and lighting used for these billboards make them more noticeable and interesting than ever. Billboards are typically used next to roads and highways, where there are high levels of traffic and where they are most visible to vehicular traffic. It is a highly effective way to reach commuters and passengers on the move. They are hard to miss, easy to interchange, and electronic billboards can convey varied information at the same time.
- Flags and banners: Probably the most cost-effective outdoor display option at events is banners and flags. These are highly effective, as they stand up above head height and are hard to miss. They move in the wind and, as a result, attract attention quite easily, and draw people to stands or particular areas where they can be introduced to the brand.
- Gazebos: The use of gazebos has escalated over the last decade. Due to a lot of new developments in this market, gazebos have now become very lightweight, easy to erect and dismantle, and compact to stow. Branded gazebos can be used both indoors and outdoors, and provide a range of benefits. Outdoors, they provide shelter against rain, sun, and wind, while they draw the attention of the customer. Indoors, they provide an intimate atmosphere and a comfortable environment where consumers can interact with the sales staff and the brand. They are also very cost-effective.
- Banner walls: With washable printed fabric stretched over a light metal frame, this is a great way to create a boundary. It is easy to replace the fabric over the frame, which means that you can have several different designs drawn up for different events. These are also easy to set up and dismantle, and lightweight to carry.
If you would like to know more about all the innovative outdoor displays you can employ to make your brand stand out from the rest, give our team at Scan Display a call or browse through our products page.
