by Ceri | Sep 14, 2013 | Exhibitions
Five out of seven businesses started in South Africa will fold in the first year. This is against a global average of one out of two businesses that fold in the first year. This startling figure was released by Trade and Industry Minister Rob Davies. This is a scary statistic indeed, because what it tells us is that if there are seven businesses started in South Africa, in one year only two of them will continue to be in existence. In other words, five of them will be out of business within a year. So how is a business to stay afloat in these difficult times?
Whether you’re a business working the tradeshow booth circuit, or simply an organization trying to get your brand out to your targeted demographic, chances are you’ve heard about Scan Display within your industry inner circle. While exhibition corporate branding solutions can prove a major success in any marketing mix, it has also firmly established itself as a major weapon in developing a brand at trade shows or event and retail exhibitions. If you’re currently not considering this approach in your displays for exhibitions, it’s time to start!
Speaking sense is more important than speaking loud and branding is all about getting heard the most in the congested market space. Scan Display provides corporate branding solutions with infinite resources to help your business succeed! The team at Scan Display bring out the best in your products and showcase it with a tremendous level of expertise and an obsessive attention to detail. We are committed to providing ideas, inspiration, strategy, and tools to help corporates grow their business and achieve success through exhibition branding solutions. Our proven solutions help customers drive exhibitions, events, retail and display markets, advertising campaigns and trade show traffic. We can assist you to build your brand through the following solutions:
- Exhibition services
- Project management
- Retail display
- 3D design
- Graphics & print
Exhibition Branding Solutions
One of the best corporate branding marketing solutions brushed aside by many corporate businesses is that of making use of branded exhibition stands. However, this can be an excellent solution of meeting your target market and getting your brand noticed. Influencing the customer’s behaviour in favour of successful branding solutions is the prime focus of our work. As part of our exhibition branding solutions, we study your business objectives, your products and most importantly your end customers to know what they want and how your exhibition can stand out from the rest. We have an extensive and comprehensive collection of display products with which we do this, and the correct combination can ensure your brand’s success.
Scan Display supplies the full range of exhibition and event services from custom-built exhibition display stands and portable systems to roll-ups and pop-ups, banners, flags and brochure holders, clip frames, carpeting, electrics, audio visual and furniture rental. We have pioneered the use of rolled carpets, tension fabric systems and modular shopping kiosks in the local market and proudly own the rights to manufacture the modulbox™ and mo5™, mobile exhibition and event solutions, in Southern Africa.
Scan Display is a company that will look after the design and construction of your exhibition display stand from start to finish, from logo design, graphics, production, delivery, erection and eventual breakdown of your display.
Important Factors to Consider When Using Displays for Exhibitions
When creating your company exhibition display there are a few significant features to keep in mind throughout the design process to guarantee that you end up with a final product that truly encompasses the business image that you want to convey. Always keep a steady focus on the professional image that your exhibition display offers to passers-by. Your expectations of your exhibitions should always reinforce your image as a polished, poised and professional one. Never set up an exhibition display that looks shabby and dated – it instantly renders your company as an ineffective (and potentially financially struggling) non-entity! Additionally, consistency should also remain a priority throughout the design process. In order to truly showcase your best branding efforts, your exhibition should convey an updated, consistent branded message.
Scan Display is a market leader in the exhibition industry, and with our help you can have an exhibition display that will be a crowd-puller, guaranteed to get your brand noticed. We will boost your brand in highlighting the benefits that attract your desired customers and give you the advantage that you desire and deserve. Our branding solutions add value to your brand image and thus prove beneficial in forming a positive brand perception.
Contact Scan Display today, our team of professionals can assist you with your trade show and exhibition corporate branding solutions, every step of the way.
by Ceri | Sep 11, 2013 | Pop-Ups
In today’s intensely competitive market, you hardly have time to attract a prospective client who walks past your booth at an exhibition or a trade show. Without a visually-appealing, informative, well-designed display even the most expensive tradeshow booth can fail to deliver the needed results for participating companies. This is where pop-up banner walls become handy and provide a professional setting for an exhibition. In fact, pop-up displays are so popular that they have become the industry favourites – thanks to the many types of pop-up banner walls available in the market today, every business has the opportunity to efficiently advertise their brand incorporating the best technology available.
Advertise your Brand with Pop-Up Walls
In any business, the significance of brand awareness is undisputable. Banner advertising is one form of brand promotion. Like any marketing exercise, the focus should be on drawing attention. Pop-up banner walls are great tools for turning heads and drawing in attention. They instantly create a flawless graphic wall where your logo, brand, and message can be conveyed. This amazing marketing tool can be used effectively to display your product. With unparalleled graphic designs, these stands can be a cut above the rest. They can in fact, represent your brand like no other trade show marketing tool can.
Pop-up banner walls are ideal as a standard backdrop for presentations, seminars, conferences, exhibitions, reception areas, retail outlets or an advertising campaign, these stands can be carried effortlessly; take them wherever you wish, because they come in a convenient wheeled case and can be set up and packed away in less than 15 minutes.
Types of Pop-Up Trade Show Displays
There are many different types of pop-up banner walls available in the market today, which come in an array of shapes and frame sizes and are integrated with graphics, lighting, shelving, literature and other innovative and technologically savvy features which transform your booth and capture people’s attention quickly. These include:
- Curved – these are made of curved aluminium channel bars for great panel alignment and magnetic strips for holding halogen lights.
- Straight – these are made of straight aluminium channel bars and have halogen lights for attractive displays.
- Fabric – these are Velcro fabric display panels and are made with aluminium channel bars and magnetic strips.
- Photo – these are similar to fabric pop-up displays and have additional high colour resolution panels.
- Graphic – these are also made of aluminium channels and carry high resolution graphics for product descriptions.
Despite the differences in the types of pop-up banner walls, the general design is the same: a foldable frame that pops up easily, channel bars that fold out to provide stability after the frame is assembled, and graphics that either drape over the frame or come pre-attached. Pre-attached graphics do have a tendency to get wrinkled during transport, but the wrinkles will usually disappear with steaming or after hanging straight for a time. All graphics are easily removable so they can be changed for different trade shows.
If you are unsure which type of pop-up banner walls to choose, look no further than Scan Display for professional advice and unparalleled quality. Make an impact at your next trade show and boost your marketing efforts with the help of pop-up banner walls. They are easy to carry, quick and efficient to set up and are the best marketing tool to promote your brand.
Scan Display is a one-stop solution for all your pop-up displays, whether you need to update an existing display or create a new one from the beginning. We can help you advertise your business in an effective way by promoting your service or product the best way possible. We have years of experience and knowledge across all industries, so call our friendly team today for more guidance on the products mentioned above or browse our online shop for a vast range of exciting products that can boost your brand at trade shows, expos or presentations. We’ll give you all the information and tools you will need to showcase your brand and get noticed fast.
by Ceri | Sep 9, 2013 | Exhibitions
Do you know how much your brand is worth? Most importantly, is your target audience even aware of your brand? If your business is struggling with sales then you need to increase your brand awareness through some of these excellent trade show ideas. A trade show exhibition is a very powerful marketing tool that can create a lot of exposure for your business.
There is basically one rule in trade show marketing – get noticed! Without getting the attention of your target audience you are not likely to meet your marketing goals. You have to realize that there are other companies all vying for the attention of the same people and because of this your exhibit has to be the best. Making the most out of trade show opportunities for exposure can lead to brand awareness and huge sales and consequently, an increase in profits. Consider the following ideas to get your trade show display into the millennium and help yield maximum sales results:
- Update trade show booths – the easiest and most impactful place to start is always with the exhibition itself. If you’re currently working a stand that looks like a major marketing blast from the past, it’s time to update. Partner with a professional design team to bring your look up to the 21st century with innovative, yet purposeful, accents and detailing.
- Bring in modern technology – whenever possible, incorporate technologic innovations throughout your trade show booths to hold the crowd’s attention. Renting flat screen TV’s to loop company commercials and/or using digital tablets to display promotional presentations and material are just two of the many ways you can use technology to make your company look like the cutting edge leader it is.
- Offer an exciting giveaway – get creative with giveaway strategies to help give your team a cutting-edge and exciting vibe. Your choice of trade show gifts can make or break your event performance, so make your giveaways count! The best custom printed giveaways are take-home reminders of your new product line or service announcement – often with a unique or out-of-the-ordinary flair. Ensure greater staying power with show giveaways that serve a handy purpose around the home or office. Want to truly think outside the box? Then hold a raffle for a more expensive item that will generate showroom buzz and have guests lining up outside your booth.
- Get social with your approach – Yes, gathering business cards is still a great way to generate leads. However, today’s entrepreneurs understand the importance of using social media outlets to enhance their competitive edge. Have your Facebook, Twitter and other pages prominently displayed on business cards and even the booth itself as a modern way to connect with your customer base and alert them to where you’ll be exhibiting next!
Trade shows are a fantastic way to promote your brand and bring some visibility to your business. Good planning and preparation will help your display table stand out from the crowd and increase brand awareness at your next trade show or event. Contact Scan Display or visit their online shop for some incredible trade show products and ideas guaranteed to get your brand noticed.
by Ceri | Aug 23, 2013 | Roll-Ups
Nowadays, the only way to get known out in and by your target market is through a well thought of and aggressive advertising campaign. Gone are the days when people depend on simply just word-of-mouth by their customers or patrons. Now, the companies send people out to trade shows and exhibitions, popular advertising and trading events, to be able to showcase their products or services offered. Of course, these people will not be sent there unarmed. Aside from their wit and marketing skills, banners are now accompanying them as they are a key component into luring in the crowd with a short attention span. The more unique the banner display, the better as a good banner needs to attract all the potential buyers and customers that they can get. A crowd favourite is the roll-up banner and there is an art to printing of roll-ups banners.
These stands are very flexible and are also very dependable when it comes to delivering information to passers-by. It can be used for both indoor and outdoor functions as the display case contains the graphic and images inside. Remember to always choose the best kind of stand for your event and its location. Although usually, the sand refillable stands they come with and PVC vinyl graphics that it uses makes these roll-up ads more suitable for outdoor use. Also, there is a wide variety of sizes you can choose from for your display. These stands can go as high as 2 meter. Also, these banners are quick and easy to assemble and disassemble too since it comes in an encase variety as well.
One has to remember that when choosing a roll-up banner, you have to pay close attention to what material was used in the making of the banner, stand, and base; not forgetting the ad and copy printing of roll-ups. This is essential since the style of roll-up banner set-up you choose may not come with a case.
In general, these banners are quite easy to clean and pack. This allows for optimum mobility and portability. Also, this allows for you to have the best kind of clear and clean display and would render the message and the ad completely readable by anyone who passes by. One has to remember that in advertising, you always have to catch the eye of the market first and keep their attention to you and your advertisement. So size should also be considered; not too large to overwhelm your audience and not so small that it will defeat the purpose of the banner.
Furthermore, let us not forget the actual printing of roll-ups and the quality of the message being displayed. Again remembering that it is crucial to capture the attention of the audience and to attract them to your product using the message on the banner; the message should be clear, concise, and straight to the point. Avoid those unwanted clutter and details. The print of the banner should be aimed at your target market but centred on your product or service being offered. Don’t add too much colour on your banner because that will just be too distracting.
Keeping all of this in mind, if you’re a marketing representative at a trade show or an event, be sure to keep one of these close by to give you that leg-up on your competitors. Call our team at Scan Display today and we’ll help you choose the best banner for your particular use.
by Ceri | Aug 20, 2013 | Pull-Ups
Picture this: you own the hip new clothing and retail store on the busiest corner of the city. You decorate it, hire top-notch managers and staff, and your designs are thought to be able to blow the competition out of the water on this side of town. You spend a lot of money on your store and you are really proud of the outcome. But then, come the opening hour, no one shows up at your store. You ask yourself why and how this happened? Well, maybe it’s because you scrimped on the printing of pull-up banners and advertising which is why no one came to your store.
Spending on poor quality banners and advertising – or not spending at all – can almost totally undo all of the efforts you put out for your new business. Keep in mind that it is how you present your product, service, bar or restaurant is one of the keys to keep your business running and constantly tells people that you and your business exists. How your business will fare is not decided by the lavish designs and lofty details, how your business does outside of your doors or out in the streets – although these are certainly important factors – it’s about advertising.
Of course advertising isn’t cheap, but don’t worry because billboards and high end commercials aren’t the only way to catch your crowd’s attention. There are a lot of advertising add-ons out there that will help your business catch wind and rake in those customers, and one of the cheaper alternatives comes in the form of pull-up banners.
Pull-up banners play on the innate curiosity and willingness to ‘play’ by your prospective customers, and can be placed in almost any public area. The way these ads work is that they entice the people into becoming curios as to what these rolls of PVC vinyl may have to say to them. They don’t completely reveal the information they want to know just yet.
There is a subtle art into the printing of pull-up banners, as they attract with either a question or a catchphrase then when the audience pulls on the string, they show the ad in such a way that will ‘wow’ your customer and entice them further to go to your store. This way, the pull-up banners actually have a psychological approach to its kind of marketing and promotion.
There are numerous benefits if one chooses to use pull-up banners for their business. One of the perks of using pull-up banners is that they are cheap and is very much accommodating to a tight budget. The materials used in the printing of pull-up banners are not at all that expensive; in fact, these pull-up banners can be considered as the most cost efficient choice when it comes to outdoor advertising because of its affordability. Also, this kind of banner advertisement is tried and tested by time as it is thought to be one of the more classic approaches when it comes to promoting your business.
A lot of businesses have trusted in the printing of pull-up banners ever since the early 1900s. People will almost always try and pull on these banners just to see what’s on this inside. So, work on your potential customers’ curiosity and a pull-up banner for your business now, because fun is always one of the best ways to advertise.
