by Ceri | Oct 29, 2013 | Banner displays
The advertising and marketing industry is well-known with coming up with new and exciting ways to showcase new products, sales and even great specials. These days, there are so many different point-of-sale options to choose from that no one would blame you if you found the whole thing a little confusing. Well now, you have your very own guide to every type of banner and promotional tool you can think of, and the benefits of using them.
Before you buy any type of banner, it is useful to remember that the banners we supply all have different purposes, and can be printed in different ways. Some are smaller, some are bigger, some simply pop up, and we make them this way specifically for what you want to use them for. All of these banners, no matter what they’re being used for, are designed with dignity and printed with pride and that is our stamp of excellence.
What Banners Should Be Used in Store?
If you’re planning on using banners in your store, you have a lot of options available to you depending on whether you want to catch someone’s eye, inform, persuade or just create something really cool. A category banner for example, that sticks out of an eye-level height shelf is perfect for catching the attention of shoppers walking down an aisle.
As previously mentioned, there are many different types of banners that can be used for just about anything and just about anywhere you want to catch people’s attention. Our banners are so versatile that you can let your imagination run free and use them in any way you want to. Here’s a little trade secret that may help you decide which banner you want: they can be printed in multiple colours, die cut to any shape or even made into lenticulars.
Types of Banners for Just About Any Use
A wobbler is also a great in store tool, and if placed correctly on the shelf, will get people really excited about your product or sale. In store, you may also want to consider using a pull up banner if you have an ongoing promotion and plan on having a promoter doing some sampling work for you. This type of banner is very clever indeed, since it consists of a round tube with a printed banner inside it that literally pulls up and secures to show off your message.
An A-frame banner for example, can be used on a large scale at the entrance of a store, or on a smaller scale where it is placed on a table as a promotional tool. One of the best types of banners to use is a flag, since this can be used just about anywhere either in a store or even outdoors. It can be stuck onto an item or a shelf, held by promoters or even printed larger than life to attract a lot of attention.
What Are Other Banners Used For?
They’re always eye-catching, and can be designed and printed to suit your needs and will always make you and your product look great. We take a sense of pride in every piece of work we print, no matter how small or large, so don’t hesitate to call us today. If you are planning on using flags, also consider trying out some bunting, a type of print that consists of many smaller flags that are strung together to span across a shelf and are very eye-catching.
So the next time you’re thinking of showing off your products or advertising a great sale, keep your eyes on our banners.
by Ceri | Oct 28, 2013 | Pop-Ups
No matter what industry you are in or what kind of job you have, you need the peace of mind of knowing that if you have a print job to be done, it will be done right. Using pop-ups at an expo, a conference or even in your offices is a great idea, unless they are not printed to standard. If this happens, what could be a great advertising and marketing tool just makes you and company look unprofessional.
Not only do we know this, but we live by the standard of excellence you expect. Pop-ups could make or break your business and considering the fact that we want you to keep coming back for more, and not regret the decision to print with us, we’ll make sure that your pop-ups really, well, pop! Your pop-ups, no matter how large or small should make a statement and it’s our job to make sure that statement is a positive one.
Why Use Pop-ups?
Printing pop-ups is not the easiest job in the world considering that they need to be dye cut. This means that, because they are all different shapes, we need to set the machines we use to a certain size and frame to accommodate that printing. This is something that will make your pop-ups look great, if it is done right.
These brilliant marketing devices are a lightweight but tough tool, made of metal and containing certain graphics. The sheer genius of these devices is that they can be folded down to a small size, making them easy for you, or for your promoters to carry, and when unfolded, they look like one solid structure. If you have already bought a pop-up and don’t want to print another one, you can reuse the one you already have, and we’ll print new graphics for you to use on the old frame, so your costs come down too.
How to Use Them
A pop-up can be used in just about any way you can think of and because they are so light and easy to fold, you can simply pack them up and get on a taxi, into a car, on a plane, a train or a boat with no trouble at all. This is why, when it comes to mall activations and expos, they are one of the best tools to give to promoters or sales people.
They literally pop up, making them easy to install and as with so many items we print, a pop-up has to look really good. This is why when we create a pop-up, we don’t just make sure it is structurally sound. We also check the graphics to ensure that they don’t look out of place, or have the bleed showing.
Mad About Printing of Pop-Ups
If you want to put your best foot forward in business, make sure that every piece of marketing collateral you use says, “Me and my business are awesome.” We’ve got the same mentality you do. We want to impress you just as much as you want to impress your customers.
by Ceri | Sep 26, 2013 | Retail Marketing
Those in charge of leasing and managing shopping centres and retail malls in South Africa know that the marketing aspect is part and parcel of the management function and strategy. Each shopping centre should have a predefined marketing strategy that will serve to keep the customers coming back to the mall and also keep the tenant mix eclectic the roster filled.
There are, unfortunately, far too many landlords who ignore or overlook the marketing process simply to focus on expenditure control and on the rent of the property. Retail display products for shopping centres is perhaps one of the most effective and most affordable ways you can market your shopping centre to the general public. Remember, you’re not simply advertising your mall, you’re advertising an image. Chances are that the majority of the stores located in your mall are doubly available in a 20km radius of your mall, especially the large chain stores.
So why should shoppers head over to your mall to do their shopping and spend their hard earned Rands? That is the question you need to address and invest both money and time to answer properly. You also need to face the reality that customers help the tenants pay their rent. The reality is that a successful shopping centre will grow and expand and also consolidate its market rental profile. The short term upside of this can be improved property values for the landlord.
Market Your Shopping Centre Using Retail Displays and Other Tips
- Customer interaction: Your retail displays for shopping centres should be focused towards the customer. Customer interaction with your marketing programs is achieved through retail displays, mall activations, special events and competitions, to name a few. The mall’s tenants will also have ideas on this.
- Local area relevance: Combining your marketing strategy for the mall with the community will add local area relevance which further appeals to customers. This can be achieved through working community clubs and groups. These groups and interests are very likely to have an interest in putting up frequent retail displays in your shopping centre or placing booths in the common areas of the mall – all to the benefit of your retail space.
- Trust the experts: In order to ensure that you receive the very best return on your investment you can partner with a professional marketing consultancy group that can offer valuable advice. It will also ensure that potential disputes between your marketing efforts are avoided.
How Scan Display’s Retail Displays for Shopping Centres can Help Your Marketing Efforts
We are a leader in the southern African display and exhibition industry. Our specialty includes award-winning retail displays, stand designs and exhibition and events infrastructure. There are many reasons why our success has grown from strength to strength, including our extensive product range and our international footprint of Scan Display branches and distributors. We also specialise in in-house design, print and production facilities and our motivated and exceptionally talented team of professionals are focused on offering great value to our customers.
Some of our popular products include retail merchandising units and shopping mall kiosks that offer a moveable option for retail displays. It also includes security features while at the same time providing additional revenue opportunities for the shopping centre. These products are designed by an international company with more than a decade’s experience behind them.
Our team of Scan Retail industry professionals include industrial designers, architects, interior designers and graphic designers along with production and print facilities. This, in addition to our exceptionally high quality product range places Scan Retail in a favourable position to design and produce displays that both engage and attract customers.
Our customer focused approach ensures that we are able to capture and bring to life the vision of our valued clients. Our team of industry professionals will work with you to help you realise your vision for your retail space. If you need more information about the many great services and products from Scan Display and want to find out more about our retail display products for shopping centres contact us today or shop online at our user-friendly website. Our team of professionals will work with you to make sure your corporate personality shines through your retail displays.
by Ceri | Sep 20, 2013 | Retail Marketing
Even though at times it can be tempting to get really complicated with your marketing campaigns, the old adage of the simplest marketing campaigns is the best still rings true. However, even though this piece of advice is relevant at times, there are many other marketing and advertising tips worth paying attention to. Trading and operating in the retail sector in South Africa is becoming increasingly competitive and more challenging for retailers in large part due to the many new options that’s becoming available to consumers.
Competition from foreign brands like Walmart’s Massmart Holdings operating giant brands like Game, Makro and Builders’ Warehouse makes it increasingly difficult for smaller retailers to gain market share in the country. However, there is still no substitute for a sound marketing and advertising campaign and if you invest in it, you will be sure to enjoy a healthy return on your investment.
Tips for Marketing and Advertising your Retail Concern
One of the things to remember is that an effective retail marketing campaign and strategy doesn’t necessarily need to translate into an expensive campaign. You may, however, need to think outside the box. George S. Patton describes it best:
“If everyone is thinking alike, then somebody isn’t thinking.”
Sometimes all that it will take to author a powerful marketing strategy and campaign is to think up new ways that you can deliver benefits to your consumers. The objectives and aims of the tips in this article is to increase word-of-mouth about your store, increase foot traffic and brand loyalty among customers and a combination of the above.
- Interior signage: In-store promotions and interior signage has been a staple of the retail sector for many years. You have the customers in your store so why not use the opportunity to communicate your branding and marketing message to them? Using quality designed and executed interior signage is one of the best ways to deliver your message. Your in-store consumers likely already have some level of trust towards your brand and if you use beautifully designed interior signage to market your products, then half the battle is already won.
- Retail displays: Quality retail displays will help you to accentuate the very best elements of your products. Aside from that, it can also work towards your retail concern’s branding. There are so many options you can choose from and working with professionals such as Scan Display will provide you with all the expertise and experience of our talented and dedicated team.
- In-store promotions: This is one of the best ways to increase both brand loyalty and to get feet into your store. Creating a combo product that provides customers with discounts over buying the items separately is also a great strategy. The aim here is to increase your average transaction amount as this will directly lead to increased overall revenue. While you may reduce your margin slightly, but offering your customers a solution that makes sense to them, you will subconsciously be training them to spend more in your store upon each subsequent visit.
These are a few of the retail marketing and advertising tips that will help you to increase your market share and to solidify consumer loyalty. At Scan Display we specialise in the design and execution of interior signage and retail displays along with many other retail marketing and advertising solutions. We are dedicated, experienced and motivated to help our clients achieve their marketing goals and objectives.
The team of industry professionals at Scan Display will happily provide you with other marketing and advertising tips that will help you to further expand your market reach. Contact us to learn more about our retail marketing products, services and solutions.
by Ceri | Sep 16, 2013 | Exhibition Stands
One of the great things about attending exhibitions and other trade shows is that you have the opportunity to stand tall among your competitors, regardless of their or your size. If you are a small- to medium-sized enterprise, you can stand right next to national or multinational corporations and vie for the same market share that these industry giants seem to attract with ease. One of the ways you can do this is by investing in quality exhibition stands and sets.
When you make use of these thoughtfully designed and expertly executed stands, you can pack a powerful marketing and branding punch. You can attract the right customers to your stand and also carry your marketing message over effectively, leaving a lasting impression which will evolve into brand awareness and loyalty.
This can, however, only happen when you attract the visitors in the first place. Otherwise you’re only warming floor space and misusing a valuable opportunity. To add insult, you’ll be paying hard earned money for this missed opportunity.
Attracting Visitors to your Stand
When attending exhibitions, trade shows, sales events, open air markets and other marketing events, how can you make sure your exhibit stand attracts the right visitors? These tips and hints will help you pulling in the punters:
- Getting it right: Getting the right look and feel won’t be easy, but it’s definitely worth the effort. Your exhibition stands and sets is your shop window. It is so important that your aim for the show – i.e. selling, branding and marketing ultimately determines the look and feel of your exhibit stand. Select the correct posters, signage and products that will display and boost the image that you’re after.
- Small isn’t necessarily inadequate: Remember, exhibiting is all about having great ambitions and not necessarily exorbitant budgets. Simply deciding on a space that’ll suit your objectives can easily become a challenge in itself. Unfortunately many business owners get carried away with the idea that size is far better than staying true to the focus. Small stands can also be hugely impactful.
- Work with professionals and be clear about your vision: Partner with an industry professional like Scan Display and be clear about your objectives and vision when dealing with the creative team. Our team of industry professionals are experienced in producing affordable exhibition stands and sets that pack a powerful marketing punch.
- Get creative: You can enjoy experimenting with sound, lighting and screens and other electronic posters, signage and presentations. You can follow the same path as visitors will around your stand so that you experience and see what they will – both from up close and from a distance.
If you are looking for an experienced partner to team up with and make your exhibit a huge success then look no further than Scan Display. We have many years’ experience in helping our clients to effectively communicate their brand and marketing messages. Contact Scan Display to discuss all your exhibition stands and sets requirements.
