by Ceri | Jan 30, 2014 | Banner displays
Advertising Banner Printing Should Be Striking And Concise
A client’s first impression when they approach your exhibition stand depends very much on the advertising banner printing that appears on your banners. Therefore, advertising banner printing should be carefully planned to ensure a great visual impact that presents information and graphics in a striking and informative way and piques the client’s interest. Detailed, text advertising banner printing is a waste of a good medium, because people strolling through an exhibition or trade fair are not going to stand still and read a vast write-up in small text on your advertising banner.
That is why it is so important to present advertising banner printing that does what it is supposed to do: draw the prospective client into your stand with just enough information to get them to ask for more. Roll-up banners work particularly well for indoor exhibitions, because they can be had in very large sizes and create a striking visual impact. Their large, vertical surface area allows imaginative advertising banner printing to be used on them and because they are vertical banners, they use up little horizontal floor space, which is usually at a premium at indoor exhibitions.
You can have the advertising banner printing on these roll-up banners designed to present large graphics, bold text and prominent logos to capture people’s attention even from afar. Being indoors, these banners’ advertising banner printing will bear some detail together with the graphics, as long as you present it in a simple, short and preferably bulleted format to take in at a glance. Outdoor banners do not always afford you such a luxury and if you want to appeal to passers-by or perhaps even motorists, your advertising banner printing should be large and simple and devoid of any detail that can muddle the message.
Large Format Digital Printing Offers Quality And Cost Advantages
Large format digital printing is used frequently by companies that require banners, displays and other large format advertising and promotional material printed. Traditional printing processes have proved unsatisfactory for the fast-moving advertising and exhibition industry and present several disadvantages:
- Traditional printing takes up a lot of time and constitutes a long chain of processes.
- Last minute changes are costly because an entire section of the process has to be repeated.
- Few copies are very expensive and you have to print many to bring unit costs down.
- Many people are involved in the process, driving up costs – and more things can go wrong.
The Advantages of Large Format Digital Printing
Digital printing holds many advantages, not least the lean process with less fuss and clutter from concept to final product. Unlike normal canvas printing procedures, the file is saved electronically and printed directly from this electronic copy – this means a very quick turnaround time. It also does not matter if you want one copy or many hundreds of copies; you start saving money from Copy 1, unlike traditional printing processes that require economies of scale.
It is also simplicity itself to affect last-minute changes to the design, because all the changes are made to the electronic file. There are far fewer people in the chain of events, so you save both time and money and fewer things can go wrong en route to the final printed product. Your digital printing professional should also be able to assist you with the choices of materials to print on and supply you with sound design advice.
The Importance of a Professional Service Provider
It is of the utmost importance that the company that does your large format digital printing has the latest equipment to perform a top quality job on large media, along with a team of designers that can help you create the banner advertising campaign you have envisioned. Large format printing appears mostly on banners, gazebos and other places where large designs have to be viewed from afar by passers-by.
Intelligently designed advertising and promotional material can be re-used many times over again and if the quality of the large format digital printing is the best available, there is no reason why you cannot use your banners at every trade fair and show you attend. Pull-up banners are especially popular at exhibitions, because although they are compact and easy to transport, carry and set up, they provide a large area for printing (up to 1.5 m x 2.1 m) and each side can be printed differently.
They can be seen from afar, but you have to carefully consider what you put on them, because nobody wants to stand and read a lot of fine print while passing by your exhibition. The money you had spent on the large format digital printing will simply go to waste if your design is not simple, eye-catching and timeless. Include text, by all means, but keep it short, sweet and preferably bulleted so the information will be easy to disseminate.
Contact us today to learn more about large format digital printing.
by Ceri | Dec 20, 2013 | Exhibitions
Ever gotten cute branded promotional products such as keyrings or umbrellas decorated with company names and logos? Promotional items like those have been around for years and since the 1970s, companies have been upping their game, trying to outdo one another in the race to brand every possible space. The truth is that anyone who owns a business that has a limited marketing budget has had to find out the hard way that though promotional branding does work well, it can also be a big waste of money.
When it comes to your business, how do you ensure that you’re not wasting money on caps and t-shirts that will sit in the back of people’s cupboards for the rest of eternity? Is there a way to brand, a place to brand and a method to brand that will ensure your products are out in the open, becoming small mobile billboards that advertise your goods and services? Talented branding companies are coming up with more and ways to brand promotional products for their clients and these are all relevant, interesting and cost-effective.
Get the Right Branded Promotional Products for Your Business
Whether you are the sole proprietor of a tiny accounting firm, or you are in charge of a R10 million marketing budget for a huge corporation, you need to know how to brand smart, so that your promotional products will work harder for you. One of the most topical issues currently being addressed in marketing journals is wastage, and this comes down to the right target audience seeing your branding. So how do you make sure the right people see your message?
Think about a billboard and how many people see it every day as they go to work and return home. If you were selling an expensive product, like a smartphone, what would be the value in having low-income target markets seeing your message more frequently than those who could actually afford to buy your product? This is what is referred to as wastage and when it comes to branding, no one can afford to waste their allocated marketing spend for the year.
It’s Important to Reduce Wastage
So how do you ensure that you get your message into the right people’s homes, hearts and minds? This is actually easier than you may think, especially when you consider that people who are grouped together in terms of location, demographics and psychographics have access to the same forms of media. So if you want to advertise a smartphone to those high-income earners, why not brand coffee mugs, and conduct office desk drops at high-profile companies, rather than spend millions on outdoor advertising?
Reducing wastage can sometimes mean location-based advertising and promotional branding too. Giving away small and inexpensive keyrings in a mall may make you feel like you are connecting with loads of consumers on an emotional level, but how many of those will actually buy what you are selling? If you are hoping to take a high value product to market, you should only give away branded products in a high-income mall and only to those who are more likely to buy what you’re selling.
Better Branding Gets More Attention
It is not only the money you spend on branding or where you brand that is important. It is also how you brand promotional products, and what those products are, that drives your message. You need to remember that consumers are swamped with advertising, marketing and branding all day long, so for your products to stand out, they have to be different, shocking, exciting and create talk-ability, just like your message.
A company selling t-shirts, for example, would have a lot more success in giving away branded clothes hangers with a funny message on them, than they would by just saying, ‘buy our t-shirts’. Similarly, if you trying to get more clients for your plumbing business, branding a roll of toilet paper with the message ‘We’ll take care of your poopy jobs’ is much smarter than giving away a flyer.
So it really comes down to a little creativity and some time spent considering how you want your target market to see you, before you spend the big bucks on branded promotional products.
by Ceri | Dec 10, 2013 | Kiosks
In this day and age when everyone is getting their information from online sources, is there a place for a branded kiosk and table in your marketing and advertising strategy? While some marketers contend that there is no point to using physical branding anymore, others have stated that there is as long as these are used in a way that is smart, and that catches the eye of the market you are hoping to target.
The days of brands trying to shout their messages at consumers may be over, but a new era of subtle and clever branding has just been issued in, and if you are not on the bandwagon, you are missing out. Every marketing manager has probably been inundated with information regarding branding at every possible opportunity, and while they may be sick of getting emails and direct mail, for the most part this encourages them to use new promotional tools.
This doesn’t mean that branded modular retail kiosks and tables that have been used in the past have no importance or relevance. Now, the challenge has been extended to use these items in new ways, new places and with new messages that can change the way your consumers see you.
How will a Branded Kiosk and Table Help Me?
The popular adage ‘you can’t reinvent the wheel’, certainly does not apply to advertising and marketing. In this space, you can use the same types of materials and branded collateral over and over again as long as you dress it differently, or use it in a different way. You could use the same branded table in a bar activation as you did in an in-store activation, and because the target audiences are different, you are likely get more reach without spending as much on production.
A mall kiosk is an especially effective tool to use in a number of different places and for many different purposes if you want to pique the interests of consumers. The branding on a kiosk may give consumers more information about your products or services even when you have no promoter on site, or may be the perfect place to lay out samples of your product in a store. It all depends on what you want to do with the resources you have.
Are There More Creative Ways to Use these Products?
Creativity forms the basis for clever marketing and if you want to encourage more consumers to buy what you’re selling, you need to think outside the box, a term that has been overused, but that does ring true. Putting a kiosk in an elevator for example and sampling your product to those going between floors allows you the chance to capture the kind of audience you may not have been able to get in any other situation.
Using a few branded tables and chairs at the park may get people interested in your product, and costs you nothing considering you probably already have those items in storage. The only limit to branding tables and kiosks, and then using them in new places is the limits of your imagination. You can do a million and one things with branded materials and once they have been branded, they become property that you can use over and over again without having to pay more branding costs.
It’s Time to Get Branded and Get Out There
Some may argue that a branded kiosk & table is a waste of time and money, since audience’s attention has moved online, but they are forgetting the power of incidental viewing, a power that allows you to mark a space for your company in the minds of consumers.
by Ceri | Dec 5, 2013 | Advertising
Many business owners have silently considered, but not had the courage to ask, one question that may be a vital part of marketing strategy. The question is a simple one, namely, what is branding and how important is it to your marketing strategy? Branding is a form of labelling certain items to increase awareness about your business, what it stands for and its unique goods or services and if you were to look around you anywhere, you would notice it on bottles, telephones, even the food you buy from your favourite store.
While branding itself is easy to define, its place in your marketing strategy is not. After all, with so many brands virtually shouting at consumers in every place they go, even on social media, is there a place for your branding? The quick and definitive answer is that there is, as long as you use it in a way that is smart, that opens a conversation with consumers and that makes it stand out.
Add Branding That Stands Out to Your Marketing Strategy
A business that successfully filters through the myriad of messages and into the minds of consumers must stand out and this means not branding in traditional ways. While your competitors may be printing water bottles and t-shirts, which have their value, you should look to cornering the branding market in less obvious places. A company that sells shoes for example could successfully brand stairs in every mall in the country, a clever and relatable way to communicate your brand message.
Remember that in terms of marketing, you are not limited to just physical branding. Branding comes in the form of outdoor media, online and social media and even activations and experiential campaigns. Your branding should fit your budget but be diverse and smart enough to catch attention.
But How Do You Do It?
Looking at non-traditional media in terms of branding means you are surprising your target audience into thinking about your brand and relating to it. While your competitors are all spending their budgets on billboards and TV advertisements, why not consider branding shelves in store, or making your marketing spend work for you through social media? What it important is not how much branding you have, but how you use it.
Remember that wherever you brand, you need to be sure you are fulfilling your marketing purpose, and if you don’t have one of these, your strategy needs to be completely revised. For example, spending money on a billboard when you are trying to sell to a niche market is a big waste of your budget. Conversely, targeting 20 stores in major cities to sell orange juice means you won’t have sufficient reach to sell your product.
So why is Branding So Important to Your Marketing Strategy?
All of this comes down to where, when and how much. If you can answer these questions in your marketing plans, you will never again have to ask the question, what is branding and how important is it to your marketing strategy? You will have the ability to corner a million markets and speak to the consumers you want to target without wasting your whole budget to do it.
by Ceri | Oct 31, 2013 | Gazebos
Portable gazebos come in a wide variety of types and materials for all manner of different purposes. You may not have known this, or possibly have never really thought about the subject before, but they are not only used in the garden to make a perfect resting place for a spot of tea, nor are they only used for corporate events.
Gazebos, especially those that are portable come in many different shapes and sizes and can be used for almost anything you can think of. There are a variety of gazebos that can be picked up, packed up and stored until such time as they are needed but one of the most popular is the canopy gazebo. This kind of gazebo is very light and has a top made of canvas, which is why some prefer to call it the canvas gazebo.
What Kinds of Gazebos Could Be Portable?
Some variants of this type are made with heavy iron supports so that they stay in place permanently, but the ones with lighter steel supports are perfect for transporting from one place to another. Some gazebos are perfect for the garden and if you choose to use them, can also be permanent structures or lightweight portable ones. In this case, the gazebo is usually made of wood and if it is permanent, the wood will be planted in the ground so that the structure does not move.
For a portable gazebo however, the structure will contain very few parts, all made of the most lightweight wood and plastic so that they can be easily moved and stored. The great thing about these types of structures is that they can truly be used anywhere you can imagine from your garden to a crafts fair. With a portable gazebo, you can set up anywhere anytime and this makes them a handy piece of equipment to carry around with you in the car.
Where Else Can You Use Your Portable Gazebo?
One of the most popular uses is for picnics or barbecues in the park on a hot summer’s day, when you can just pull out the gazebo and sit under its shade. Another very clever use for the portable gazebo is when you go away on holiday, either to a game park or camping. These structures are so lightweight, they can be set up quickly and easily to provide shelter for a day spent sitting in the sun or as cover for an outdoor dinner out of the stars.
The common factor no matter the gazebo is that they provide a structure that shades, protects and looks good. If you were to walk into a huge mass sales store right now and buy a gazebo, there is practically no way in which you would be assured of its quality. The only thing you would know about it is that it was portable, but upon inspection, you probably wouldn’t be able to tell who made it or whether or not you could trust their product.
Getting the Best Portable Gazebo
That is where we come in to save the day with our portable gazebos that are not only made with the best materials and to last for the long haul, but also made with love. We have a long list of clients who will happily vouch for the portable gazebos they have bought from us and each of these happy customers is a testament to the work we do.
We make sure only to use the best quality products from trusted manufacturers and construct them in such a way that they last, they look good and so that even the finer details are catered to. We are not in the business of cheating people out of their money by selling them inferior products that we know will break in a few weeks.
Our business is made by giving our clients products that they will enjoy for a long time and that we are proud to put our name to. When you want the best portable gazebos in the business at a price that suits your pocket and of a quality that is of the highest standard, give us a call and let us make the best product for you.
