by Ceri | Nov 16, 2012 | Exhibitions
If you are exhibiting your products and services at a trade fair or show then you are going to have to consider having an exhibition display professionally designed and set up for you. These types of stands will require more than just an area with some company branding. This particular type of market is extremely competitive and if you want your target audience to notice you and your brand, then you are going to have to ensure that your stand is one that is eye-catching and interesting.
At https://www.scandisplay.co.za we specialise in designing and setting up such stands and will be delighted to assist you with yours. When approaching us for assistance you will notice that we can set up all inclusive cubicles complete with brochure stands, lighting, signage, counters, folding systems, furniture and so on. We can assist with absolutely everything from the design of the actual layout to the final printing and branding.
Our clients can expect for their exhibit to be clearly visible and absolutely attractive to their target audience. Simply let us know what your objectives are and we will sit with you to go over design, infrastructure and final implementation and set up. There is absolutely every reason to believe that with our assistance your stand will be the most attractive and visited at the event you are attending.
Setting up Your Stands at an Exhibition or Trade Show
When it comes to setting up your stands there are a few things that you will need to consider. For starters, it would be advised that you know who your target audience is before planning what type of visual display you want included. Once you have narrowed this down, creating artwork that will appeal to this audience is really your next challenge.
Of course the actual layout of your stand will depend on whether you are selling a product or a service. An exhibition is generally aimed at providing potential clients with information on what you have to offer and encouraging them to ask questions and become more interested. With this in mind, you might want to do a demonstration and provide some free samples, but you should also include some brochure stands with information on what you have to offer as well as your contact details so that clients can easily contact you in the future.
Making sure that your stand is well branded and lit will be a great way to draw attention to yourself and this is why it is best to use professionals in the market such as us at Scan Display. We have been working in the industry for many years and are trusted by a variety of market leaders to handle their display set ups. Since we opened our doors for business in 1996 we have been working hard to earn ourselves a great reputation on the market.
When it comes to exhibitions we focus our attention on mainly creating small, medium and large custom stands, unibox stands and even portable stands. Regardless of which of our services you acquire, you can expect for a professional consultant to be available to you. Our team will be available to assist you through every step of the process and what’s more is that everything can be handled online.
At Scan Display we want nothing more than to make your display ambitions to become a reality for you. We will work hard to create the exact atmosphere and image that you want and what’s more is that the products and materials that we use are of only the utmost best quality, which will go a long way to promoting your company and the type of services or products that you are presenting to the market.
If you would like to ensure that you have the best exhibition display available on the market then you have certainly come to the right place. We encourage our clients to browse through our gallery and extensive catalogue on our website just to see what we are capable of, and what we have done in the past for our many clients. If you are preparing for a show, event or trade fair then do not forget that your stand has to stand out from the rest, and we at Scan Display can make that happen.
by Ceri | Nov 13, 2012 | News
Business is all about branding and making your mark on people so that they remember who you are and where you come from. In the same way a cattle brand leaves a permanent mark on a farmers cattle, so too does company branding on the minds of people. The only difference is the branding is mental and not physical, so instead of seeing the image stuck on your body somewhere, you vividly remember it in your mind without any question.
Essentially that is all that branding is as mentioned on https://www.scandisplay.co.za; a way to create a lasting impression on people so that they always see you in the places that they expect to see you and they think about you when the time is right. If you take coca-cola as an example, when you sit down at a restaurant and you are unsure what to drink when the waiter arrives to get your order, the first thing you usually think about is a coke.
As strange as that may sound, it is often quite true and people generally have no sensible explanation why they do it. The answer to this great mystery lies in the branding of coke, and how they have managed to get themselves positioned and advertised in just about every corner of the globe. In fact, you’ll be surprised to know that Coca-cola doesn’t even make coke anymore, they outsource all of their production to other companies and then they focus entirely on marketing the brand.
How Branding Fits Into Your Marketing Strategy
If your potential customers don’t know about you or where to find you for that matter, you are going to have a hard time trying to generate business. You will effectively spend most of your time trying to get the people to come to you, instead of letting them come to you on their own. Not only do you give yourself much better awareness, but you also have a much easier job trying to sell stuff when the people are coming to you for your products and services.
The whole purpose of marketing is to give people the necessary information they need to make an informed buying decision before or during the process of purchasing your products or making use of your services. If you want to be the first thing people think about when they need a product or service like yours, then you need to have created enough awareness and impact on the people that would most likely be paying attention. You need to create informative and effective marketing communiqués that will stick out when the time is right.
The process of developing a marketing strategy usually entails defining who your potential customers, how they think and what makes them decide to buy a particular product. That usually falls under consumer psychology and understanding the decision making process in people, but at least it is usually included in most business management training courses so the people dealing with it will know exactly what to do.
When you are formulating your strategy you have to keep all of that in mind, so that when the time comes for you to start creating your marketing messages, they will have the impact necessary.
Create a Brand for Yourself So You Can Get Recognised
A brand is just a name that differentiates your own company from all the rest. You need to be able to show people that you are different and you have nothing to do with all the others on the same bandwagon. You need to place yourself in places where you can get noticed and you need to do it often enough for people to realise who you are and that you actually mean business.
Instead of just sitting around and hoping for people to notice you, or actively going out to find business you can work on getting people to find you instead. That means that you just have to put in a bit of effort in the beginning to make sure that you are visible and that you stay visible, and you can sit back and watch as all the new sales and new clients start rolling in to your doorstep, looking to do business with you.
by Ceri | Nov 13, 2012 | Exhibitions
Exhibition expos are a great way to get yourself out there and create exposure for yourself and your business. Any entrepreneur knows that if you want to be successful in business you have to be able to attract customers, and you can’t attract customers if they don’t know about you. For that reason you need to spend a big portion of your time finding all those customers and letting them know who and where you are.
When it comes to choosing which expo to go for and how you plan to position yourself on the big day, you have to spend time putting some thought into the whole thing. A lot of expos focus on specific things so that people know what to expect when they get there. When it comes to choosing an expo, not only do you have to be hosted by the correct one, but you also have to prepare for the big day by having everything ready.
There are several important things that you will need to remember, as Scan Display mentions, before you sign up for the first one that sort of fits the criteria and looks like it will attract a lot of people.
The Best Exhibits are Always Well Placed
In order to choose an appropriate expo all you need to do is ask the organisers about who else is going to be there. That way you have an idea of who you are competing against and you also have an idea of how well you will fit in with all the others. If you want to be able to make a lot of impact while you are there, you will need to make sure that you are well placed on the expo floor.
You need to have a location where you are guaranteed to get a lot of traffic and you can make a memorable impression. A lot of the time, the event organisers will make sure that everyone gets an even flow of traffic throughout the day, but if you really want to attract attention, then you need to be in places where people generally flock to or they are forced to walk past, like the entrance or near a food stand for example.
Even if you do manage to get a prime spot somewhere on the expo floor, you still need to get your own stand up to scratch before you can even be considered as being memorable.
An Exhibition Expo with Only the Best Stand
Your stand is the only thing that you have to attract the attention of all those people walking by. You need to be able to get their attention and draw them into your stand so that you can interact with them and give them an idea of how you fit into the bigger picture. You need to show them that you have what it is that they are looking for, whether they know they are looking for your stand or not.
You can attract attention by having lots of movement that can be created by using flats screen displays, eye-catching colours and nice big banners that display all the info that people need to get interested. You need to decide on how you want to present yourself when people are walking past your stand. Do you want them to approach a counter or would you prefer for them to walk in and sit down comfortably.
It’s possible to have your entire stand taken care of by a single provider that specialises in building display stands that are versatile, flexible and effective. The only thing to limit you is your own imagination and with a couple neat examples to give you a few ideas, you can really take your next exhibition to the next level.
by Ceri | Nov 13, 2012 | Exhibitions
What you need for your next exhibition or event is portable counters due to them being quick to set up. Portable counters can be easily transported around and will showcase your services or products professionally and will also make them stand out. You do not require any tools to set these counters up as they come with step by step instructions and a demonstration bag is also included.
Although counters for exhibition and events are not the main draw card at exhibitions, according to https://www.scandisplay.co.za they are an important requirement for sales ability and overall look. Tradeshows are about displaying your products and services as well as represent your company. Visitors visit these tradeshows to browse and be motivated to purchase your products or make use of your services and when exhibiting you should never compromise your display options.
For example if you are displaying a range of laptops, you will want to use glass display counters where the products will be secure and safe and at the same time where visitors are able to admire your products.
Take a Look at the Types of Counters Available
Glass counters for exhibition and events are extremely popular due to them providing maximum visibility. In addition to enhance your exhibition display you can also include wall display units and corner units. Bear in mind when exhibiting you need to create a visual interest as well as print is often not adequate, and you need to create visual effects that will intrigue visitors.
There is a wide range of counters available to choose from of which some are really state-of-the-art. You should opt for the best quality counters that can be easily moved around, such as those that have wheels and stops. There are pop ups which are quick and easy to set up which can be used as backdrops for events and exhibitions.
You can include graphic displays onto these pop ups which are eye-catching and colourful and will definitely catch the attention of visitors. In addition you can also incorporate towers, bridges, columns, lighting and inbuilt showcases. High quality locks come standard with glass counters which provide security as well as come with beautiful finishes in either matte or chrome.
Consider Customising Your Counters and Displays
The counters have tempered safety glass and are supplied with twin swivel wheel castors and for maximum impact halogen spotlights will enhance product illumination. Events and exhibition counters ensure a professional presentation that will attract visitors as well as encourage communication and interaction at exhibitions.
Portable counters for exhibition and events will give your company a more organized and welcoming presence as well as give visitors a better view of the services or products you are offering. You also have the option to customize your counter by incorporating your company logo which will help your company stand out and attract more attention, as more attention means more visitors and more sales.
If you are searching for an ideal counter option for your next event, go online and view the wide range of counters on offer that come in various sizes, shapes and colours.
by Ceri | Nov 13, 2012 | Exhibitions
The 2013 Markex Event comprises of a general section for exhibits of promotional and marketing goods that target the end user. The Markex World of Events boasts exhibitors from across every special events industry and sector of promotions and marketing that include promotional gifts, event planners and management, corporate clothing, exhibition stand builders and designers such as Scan Display, design and décor, packaging and printing, print and electronic media, incentive travel, outdoor promotions and advertising, stage lighting and audio visual companies to professional speakers and much more.
The main focus on this event is to attract international and local exhibitors as well as visitors forming a network across industry associations. The way of standing out at the Markex Event and having a really great impact on your exhibition, it to communicate and uncover a way in which your business is completely different from others and also says it does what it says. You have got to stake your claim to fame on a simple idea and project it to your prospective customers.
Offer Something Unique and Interesting at the Markex Event
For example if you are providing a customized programming system for computers which use programmed languages to create applications for businesses, this can be a hard concept to explain and can also create difficulty when trying to compare other such products from various companies. The way to differentiate your product and a way of standing out at the Markex World of Events is to offer a unique training program which is the major key in defining that there is no other product available like yours.
Key aspects such as the above mentioned will not only make you stand out from the rest but will also open many prospective doors. There are several ways in which you can claim a tried and tested point of difference. You need to be able to offer a product that is trendy and so unique that your business becomes well known for that specific product.
Extend Your Products and Services to People
Another way to stand out is to extend your product by offering a valuable unique service which in turn will add much more value to the product and become more useful to the client. Another powerful tool that will make your business stand out is creating a unique niche market whereby you carve out an industry that will become a powerful player serving a specific niche market.
You can also offer clients a 100 percent refund incentive if they in turn refer not less than four or more clients to you. By giving your service a powerful name and offering a unique service you’ll be standing out at the Markex Event and will not have to worry about your competitors.
