by Ceri | Nov 25, 2011 | Exhibitions
Exhibition Services Including Design And Manufacturing
As South African products become more and more integrated into the global markets overseas and domestic visitors to trade fairs and exhibitions will increasingly be looking for products and services to add to those they already supply an increasingly sophisticated market. As the competition for the supply of these services and products becomes more and more cut throat this companies that have taken floor space at these trade shows and exhibitions will be looking for unique ways to position their product and service offerings. As the demand has grown the services offered by exhibition product manufacturers has grown to keep pace with demand. Exhibition services today encompass an entire product and service industry that serviced the needs of exhibitors.
There are a variety of different companies that today provide exhibition services that include specialist catering, the provision of stand personnel, transport and erection services as well as the all important provision of exhibition stands and booths, as well as the shell schemes that are required by companies that will be taking part in exhibitions and trade shows. The services provided by the exhibition stand experts also gives them the expertise to provide stands for a variety of other uses, such as point of sale stands and even stands used for awards ceremonies. The wide variety of exhibition services provided by these stand manufacturers means that their expertise can be employed in the design of stands for all occasions. These stands can be designed for both indoor and outdoor use and are easy to erect and highly effective even given the premium on space that characterises a company’s participation in trade shows and exhibitions.
Banner Printing Services and More
Many companies choose to make use of exhibition services that include banner and flag printing. These display items can be used to enliven the appearance of exhibition stands and their robust construction and ease of erection make them perfect for use both indoors and outdoors. The low cost per unit of banner printing means that the organisation can have a variety of different banners printed which can be used for various purposes, such as sponsored events and point of sale presence. The suitability of the banners that are available to companies today means that many different designs are available and the newer printing equipment means that banners and flags of almost any size can be printed at a very reasonable cost, making banner printing a favourite of both marketing departments and accounting departments alike.
The technology that is used for banner printing today is a far cry from that which as industry standard only a generation ago. New printing methods using state of the art inks mean that banner printing remains vibrant and highly visible even after repeated use. The materials used are extremely durable and are suitable for use under a variety of different weather conditions, such as rain or even hail and snow. The banners and flags provided by companies that specialise in exhibition services are also extremely easy to transport from event to events and even the most inexperienced marketing employees can erect items like pull up banners in only minutes.
by Ceri | Nov 22, 2011 | Exhibitions
High Quality Exhibition Booths
As the economy of South Africa continues to contribute to the country’s position as the foremost economy in Africa the number of exhibitions that are today scheduled for various venues around the country has grown exponentially. There are exhibitions that allow companies that produce almost any types of goods to show their wares to buyers and other interested parties and competition for attention is fierce. This competition has meant that companies taking part in exhibition have to use a variety of different means to attract the attention of potential customer and one of the ways that they are doing this is by making their exhibition booths into highly professional and visually attractive displays of their various products.
Exhibition booths have to have a variety of different attributes if they are to be successfully used in the exhibition environment. The exhibition stands have to be constructed of lightweight components that can be assembled quickly and the appearance and dimensions of the exhibition booths have to take into account the limited space that is available in most exhibition halls. In addition the exhibition booths should be both visually appealing and allow the products to be both accessible to the staff manning the boots as well as secure from theft. There are a variety of different turnkey exhibition shell schemes that can be purchased from the manufacturers of exhibition stands in South Africa that met all these requirements.
The manufacturers of exhibition booths can also tailor both the appearance and functionality of the booths in order to ensure that the shell scheme stands out from the competition and is as attractive to the passing foot traffic as possible.
The Ever Popular Markex Exhibition
For those companies that are active in the production of marketing material or in services related to the marketing of products and services the Markex exhibition is the premier showcase in South Africa. This annual event has been bringing the wares of South Africa’s top marketing companies to the attention of potential buyers and marketing services users for many years in South Africa and the Markex exhibition has been recognised as one of the premier exhibitions in the country.
During the Markex exhibition it is not uncommon to see exhibition booths costing millions of rands and products that are produced both locally and internationally are showcased in a way that would do the lights of Las Vegas proud, sound and visual effects as well as other attention grabbing marketing tools are used to attract visitors to the Markex exhibition to individual stands.
by Ceri | Nov 20, 2011 | Display stands
Easy To Erect And Customer Friendly Trade Fair Stands
Attendance at trade fairs has become an increasingly important part of the marketing activities of companies that wish to introduce new products to the South African market or attract clients and distributors that will retail these products either domestically or to an international market that recognises the quality of South African goods and services. In order to make a lasting impression on the target audience the company will often order trade fair stands that allow it products and services to stand out from the competition. These trade fair stands can take the form of ready to use shell schemes or be tailor made to suit the clients’ unique requirements.
Trade fair stands are available in a number of different formats and specifications that will suit these requirements. Entry level trade fair stands represent an excellent return on investment due to the n materials that are today being used in their construction. These new materials, including composites of many different kinds are both lighter and stringer than those used for the construction of trade fair stands only a few years ago. In addition the modular nature of shell schemes and even uniquely designed trade fair stands mans that even the most inexperienced marketing department employees should be able to erect the stand in a very short time, after some coaching by the stand manufacturer.
The space restrictions of the average trade fair man that trade fair stands need to make use of the available space in a highly effective manner. This has led to some unique designs. Many trade fair stands today take up very little floor space but make up for this limitation by featuring different levels which can be accessed by both employees and potential clients. These trade fair stands can be pricey and require specialist knowledge and skill to erect but can pay enormous dividends in the increased numbers of visitors. The design and manufacture of the components that make up these types of stands can be undertaken by many of the specialist trade fair and exhibition stand manufacturers that provide design services in South Africa.
On the other end of the scale are the simple shell schemes that can be purchased for use as trade fair stands. These shell schemes are excellent value for money and feature robust design that will mean years of service in the trade show and exhibition environment. The modular design of the shell schemes also means that damage to any portion of the scheme can quickly be repaired and a replacement part can be available in a very short time.
by Ceri | Nov 17, 2011 | Modulbox - Exhibitions
Display Equipment For Trade Shows And Other Events
As the popularity of exhibitions and trade shows increases in South Africa and companies realise that these events represent some of the best opportunities to attract a wider clientele for both the retailing and distribution of their goods so the variety of display equipment that is used by those taking a show stand has increased.
The display equipment that can be supplied by a specialist display equipment manufacturer today means that there are display solutions for every company not matter what its size. Small start ups can afford basic shell schemes to give their presence at a trade show or exhibition some gravitas and the wide variety of other, more advanced display equipment means that companies that want to maximise their return on investment for their participation in the exhibition or trade show can find ways to make their stands extremely eye catching and attractive.
Many of the methods that can be employed to make sure that a stand is as attractive to passing foot traffic as possible need not cost the Earth. There are a variety of different flags and banners for instance that can be designed and printed extremely cheaply and new printing methods and the technologies used in the manufacture of these flags and banners means that they are more eye catching than has traditionally been the case. These banners and flags are extremely easy to erect and take up very little space when being transported. The turnaround time for the manufacture of this type of display equipment is also extremely quick.
The Amazing Modul-Box
As the science of exhibition display equipment becomes more advanced every now and then a breakthrough occurs which changes the way in which companies and organisations prepare for and take part in exhibitions and trade shows. One of these breakthroughs is the amazing Modul-box. In essence the Modul-box is a trade show stand that is entirely self contained and when erected allows for the full functionality of the most advanced trade and exhibition show stands to be employed in order to increase sales leads.
The Modul-box is both easy to transport and can be branded to suit the requirements of almost any business. With the Modul-box every business has the opportunity to demonstrate and showcase their products and services without the stress and strain that used to be part and parcel of erecting many of the older shell and modular display equipment.
The Easy To Use Shopping Kiosk
When it comes to the retail arena display units have been the same for years. Developments in new materials have made the shopping kiosk easier to erect, lighter and more visually attractive. The newest types of shopping kiosk have taken these developments to a whole new level.
With bold modern design that not only makes the shopping kiosk into an invaluable tool for the display of products, but also promotes the interactivity and sense of excitement that is today required to turn heads and make sales. These newest shopping kiosk designs have security features that prevent theft of product and are the perfect synthesis between form and function, as well as epitomising the new styles that characterise display equipment of the 21st century.
by Ceri | Nov 10, 2011 | Kiosks
An Easy To Transport Mobile Merchandising Unit
In today’s highly competitive business environment the opportunities available to an organisation for the demonstration of products or the positioning of products in the marketplace seem almost limitless. The business has to take advantage of each of these opportunities in order to ensure that their products remain at top of mind awareness amongst the consumers that they are targeting. One of the most effective ways to ensure this top of mind awareness is to make use of a mobile merchandising unit. A mobile merchandising unit can turn any product demonstration into an opportunity to encourage existing customer loyalty, as well as attracting a new viagra and thus increasing sales.
A mobile merchandising can be as simple as a table with a selection of products on it and a salesperson standing by to answer any questions that the potential customer has bout the products in show. Today the vast majority of mobile merchandising units are both more attractive and more customer friendly than a simply units that were traditionally employed. The newer types of mobile merchandising unit is visually attractive and if used to market foodstuffs will usually have facilities for the preparation of these foodstuffs. In addition a mobile merchandising unit will feature other elements such as banners and flags to increase the visual appeal of the unit and attract passing foot traffic.
The 21st century mobile merchandising unit will usually be constructed of extremely light material that is easy to both transport and erect. Materials such as nylon, plastic and polyurethane are extensively used in the manufacture of the mobile merchandising units. These units might also feature audio visual elements to further increase their visibility and attractiveness to potential customers.
Easy To Erect and Effective Point Of Sale Stands
In a highly competitive retail environment point of sale stands have become one of the most popular ways for an organisation to increase the visibility of their brands and allow customers to interact with these brands. Today point of sale stands can be found in retail shopping centres across South Africa where they are used for the marketing of a variety of different products. Often these point of sale stands will increase the attractiveness of the products that they are marketing and promote sales through advertising special offers. These special offers are often brought to the attention of the buying public through the use of banners such as pull up banners and pop up banners.
One of the most useful features of the modern point of sale stands is the ease with which they can be erected. This makes the newer point of sale stands ideal for use in chain stores and companies can make use of part time staff to man these point of sale stands confident that even the most inexperienced staff can erect the stands with a minimal amount of training.
Attractive Presentation Cases
Presentation cases can be used in a variety of different settings, such as exhibitions and trade shows, as well as forming the focal point of showrooms. Today’s presentation cases are usually constructed of a mixture of aluminium, stainless steel and glass. The glass counter tops which are a feature of many presentation cases allow potential customers to view the products on display. The hinged compartments in many presentation cases allow sales staff to remove products for closer examination by the potential buyer or client.
The low manufacturing cost and highly attractive nature of today’s presentation cases have made them firm favourites of marketing departments across South Africa. The ability of presentation cases to form an integral part of a number of different displays can bolstered through the addition of other display material such as flags and banners and the addition of brochure stands make it easier for potential customers to not only form a lasting impression of the products on display but to also examine product attributes at their leisure.
