Many exhibitors at trade shows and exhibitions in South Africa are today choosing to make use of fabricsystems for their show stands and display purposes. One of the reasons that these display units have become so popular is the fact that the branding options make use of the latest printing technology which allows for vibrant, high definition photography and product branding on the fabric.
Many companies are today choosing to make use of a fabric system for their display needs because these systems are both lightweight and easy to transport. They are also extremely easy to set up and take down. Many of the smaller types of display units can be transported in a handy carry bag which is supplied by the manufacturer.
The fabric used in the display system is extremely durable and branding of this material is both quick and cost-effective. Many companies make the decision to use corporate and brand logos for branding, however, the close weave of the fabric also allows for much more detailed graphics to be displayed. Photographic quality graphics can be depicted on the fabric and this allows almost any image to be printed onto it.
The manufacturer will usually be able to supply a wide variety of different graphics for use with the fabric display system. The company can also ask for assistance from their advertising or marketing agency to source appropriate graphics from any one of the many graphic libraries that are today available either through the use of the Internet or from specialist image banks. There is usually a cost involved in using these images and the marketing agency will be able to inform the company of this cost and the conditions attached to the use of the image.
Specialised modern printing equipment and technology can today be used to transfer almost any size of image onto a fabric display unit. This image can be used on a single panel or broken up into parts in order to maximise the size of the image which can be printed over several panels.
Fabric system branding can also be used to provide printing on both sides of a fabric panel. This double sided printing is extremely effective in the trade show and exhibition environment, especially where the show stand is situated in the centre of the exhibition space. The use of double sided printing on display units maximises the impact of the available printing area.
Attention Grabbing Printing for Show Stands
In the trade show and exhibition environment the visitor is usually overwhelmed by the sheer number of different companies that are vying for his or her attention. One of the most cost effective ways that exhibitors can make sure that the passing foot traffic notices their stand and takes the time to interact with the show stand personnel is to make sure that the fabric printing that they are using in the branding of their display system is highly visible and of the highest quality.
One of the ways to ensure that the printing on the fabric is effective is to make full use of the cutting edge technology that is today used to print images and branding on display units. Any company that restricts itself to a simple logo or product payoff line is not making full use of the possibilities of today’s fabric printing technology.
Fabric system branding can now take advantage of s full palette of colours and high resolution photo realistic printing to ensure that the potential customer is attracted to the show stand. New generation printers are today able to print extremely large images using inks that are weather resistant and will continue to be vibrant even after repeated appearances at a variety of different trade shows and exhibitions.
Today, professional exhibition and event infrastructure providers are affording many companies in South Africa with their expertise and products which are then used at trade shows, exhibitions and other similar events. This gives advertisers ample opportunities to both showcase their products and position their company through the highly visible marketing apparel conveying their corporate identity.
There are a variety of different types of exhibition and event infrastructure components available today, from the simple fabric backdrop to custom designed and manufactured show stands. To ensure that the products being showcased stand out from the crowd, state of the art technology such as laser lighting is used to in order to ensure exceptional quality. The only limiting factors to how complex this infrastructure can be is the imagination and the budget of the company that requires the show stand.
Many of the larger exhibition and event stands consist of infrastructure that is modular in nature. In effect, this means that each individual component of the stand can be used in conjunction with the other pieces or separately, as the occasion and space restrictions dictate. The components of the exhibition and event infrastructure are usually a combination of a variety of different units that are arranged around a central shell scheme.
These components range from display cabinets and other units, to lighting and the ever popular banners and flags. Each of these components is available from a professional supplier of exhibition services and marketing material. Many of these specialists are also able to lease various components that may be required in order to ensure that the show stand is both functional and effective. The hiring of components such as chairs and tables is common practice and ensures that the company exhibiting does not over spend on items that may only be used only for a specific trade show or exhibition.
New printing and manufacturing technology has provided companies on the lookout for effective and eye catching exhibition and event infrastructure with a variety of different cost effective infrastructure solutions and options. Even companies that rarely take part in trade shows and exhibitions can now enjoy a professional looking show stand that is both easy to erect and highly visible.
Smaller portable show stands are now available that are easy to erect and make extensive use of pull up and pop up technology. This technology provides a high quality visual solution to a cost effective trade show or exhibition presence that can be erected by even the most inexperienced of staff members.
These types of stands are becoming enormously popular due to the fact that they are both easy to transport and can be designed with unique prints that are both vibrant and effective at driving home key messages about the product or service being marketed at the show.
Another extremely cost effective, lightweight and easy to erect stand option is the fabric exhibition stand. This type of exhibition and event infrastructure features extremely durable fabric that is brightly coloured and can be printed with a variety of logo’s and designs. Fabric stands are available in a number of different designs, including fully walled units and backdrop type stands. The versatility of fabric also means that it can be used to wrap various types of supporting structures in a variety of different shapes and forms.
For those companies that are looking for exhibition and event infrastructure that is both attention grabbing and easy to erect, there are variants which feature built in LED lights. These lights are built into the frame of the show stand and therefore require no electrical skills to set up. The addition of LED lights at the top of the show stand structure makes the stand extremely visible and attracts foot traffic to the stand.
The introduction of new products into the South African marketplace can be full of challenges. This market is highly competitive and many products fail to gain widespread acceptance due to inadequate marketing efforts by the parent company. One of the most cost-effective ways of ensuring that the public is exposed to the product in a professional manner is through experiential marketing where the public is invited to experience the benefits of the product in store. This type of marketing makes extensive use of the new generation of mobile kiosks.
A mobile kiosk today is a far cry from the simplicity of the point of sale installations that can still be found in retail outlets throughout South Africa. These point of sale units are today primarily used for the introduction of product line extensions where the main product line is already present in the marketplace or to promote special offers.
The advanced mobile kiosk brings a full sensory experience to the public and enriches the consumer’s experience of the product, as well as promoting the corporate identity of the company promoting the product in a highly visible and professional way.
There are a variety of different types of mobile kiosks available today. Each of these units is free standing and many will have features such as display cases and unique designs, tailored to the individual needs of the company and the product being promoted.
Today’s mobile kiosk provides revenue enhancing opportunities to the company either promoting or engaged in selling a product. Besides providing an additional point of sale, the kiosk can be moved from venue to venue with very little effort or expense.
There are varieties of portable kiosks available today which takes advantage of new developments in construction material and manufacturing processes, allowing them to be used both in- and outdoors. The new Modulbox concept is one of the most exciting developments in mobile kiosk design. This innovative solution folds out from a box-like structure to provide a fully integrated ultra modern kiosk with excellent branding opportunities. The Modulbox units are also easily portable, making them an immensely attractive advertising solution for the company that wants to take advantage of cutting edge kiosk design.
Enhancing a Mobile Exhibition Stand
In order to get the most from their point of sale mobile exhibition stand or kiosk, many companies choose to supplement the appearance of these units through the strategic placement of other marketing material such as banners and flags. This material is usually also available from the supplier companies providing your kiosks.
By ordering these supplementary materials the company will not only enhance the visibility of the kiosk or exhibition stand, but can also benefit from the savings that can be realised when purchasing multiple units from the same supplier. These marketing materials often come with their own carry bags, making them easy to store in the modern, secure and lockable portable stand.
From a marketing perspective, the mobile kiosk is an effective and affordable marketing tool to get people familiar with your brand and logo. Something you may want to keep in mind next time you are planning to advertise at a special event or exhibition.
In a highly competitive business environment, one of the easiest ways to ensure that a company’s products stand out from the rest of the crowd is to take advantage of trade shows and exhibitions. Professional exhibition stand designers have a variety of products that can showcase products in a way that is both highly visible and attractive, as well as being easy to set up and manage.
These specialised designers will be able to advise your organisation on which type of exhibition stand will best suit your needs as there are a variety available that are suitable for most uses and budgets. Some of the most popular choices are portable and stored in carry bags for easy transport. Better still, these types of exhibition stands can usually be set up by a single exhibitor.
Exhibition stand designers provide their services for the design and manufacturing of two main types of display stands; the first features fabric panels and the second type features laminate panels. Both of these types are manufactured with the input of the stand designer in order to ensure that they can be customised with various other display units and accessories in order to ensure that the stand is capable of attracting the attention of the passing foot traffic at an exhibition or trade show.
Exhibition show designers are also able to provide the popular banner presentation backdrops to companies looking for an easy to use trade show or exhibition unit that will allow them to showcase their products. These banner backdrops are extremely good value for money and are suitable for use at smaller trade shows and exhibitions where they will not be overshadowed by more elaborate show stands. The backdrops can be custom printed with product names or logos. A popular choice is to have the corporate identity appear on the backdrop.
There are wide varieties of different accessories that can be used with exhibition stands that have been customised by designers. The accessories that are available include lighting units and display cabinets which can house products in a way that allows the potential customer to view the products. These display cabinets are supplied with a hinged access point or a drawer to make the insertion and removal of the products on show easy for the personnel manning the show stand.
Designers can also produce more elaborate exhibition and trade show stands. These can be roofed or feature a variety of different wall solutions. Custom printing methods and new printing technology will ensure that the walls and roof of the stand will remain highly visible for a long period of time, even if the stand is used on a regular basis in various surroundings.
Easy To Use Portable Stands
Retaining the services of professionaldesigners to produce portable stands with the necessary components offers excellent return on investment. Many designers prefer the modular approach to exhibitionstand design so that it can be assembled to suit almost every marketing opportunity. By taking advantage of the modular approach, each part of the stand is able to be used separately from the others and is easily portable, so for a presentation ceremony for instance, only the backdrop needs to be used.
As the competitive demands of the 21st century have placed new pressures on business to increase their client base and retain existing clientele so have the opportunities increased to make use of a new generation of marketing products. The marketing departments of companies all over the world now have the tools to cope not only with increasing pressures to grow the business but also to make use of global technology and the growth in the variety of different marketing products that are today available from suppliers all over the world.
The marketing products that are both used for display purposes in a number of different environments, including trade shows and exhibitions, as well as those marketing products that are used for client relations are today both mind boggling in their complexity, but also offer better value for money than ever before. Companies wishing to attract new clients or distributors in trade show or exhibition forums can make use of new technology like self contained show stands, microprocessor controlled audio visual effects and other high impact ways of attracting and maintaining client interest.
Even the traditional marketing products such as flags, banners, shelf displays, roll ups, pop ups and various other types of fabric and vinyl displays have had new life breathed into them due to the new production techniques and printing processes that are today available.
These new technologies mean that marketing products which involve printing processes can today be made more vibrant, as well as maintaining their appearance for far longer than has traditionally been the case. The speed of production also means that the finished marketing products can be made available extremely quickly while the advances in manufacturing mean significant cost savings for the company that orders the units.
Strong and Portable Display Cases
As the new technology involved in the production of marketing products has advanced so has the application of new materials used in the manufacture of these products. Marketing equipment and products such as display cases are today manufactured from a variety of composite materials that are both strong and lightweight, making them suitable for use in a variety of different settings, including exhibitions.
The light weight of these products makes them easier to transport and the modular nature of the units means that they are easy to erect. These units cannot be manufactured to user specifications extremely quickly and at a lower cost in part because of new manufacturing technology and materials used to produce display cases.
Great Selection of Ever Popular Banners
Banners are still amongst the most popular marketing products in use by marketing departments all over the world. The banners that are today manufactured to the specifications of the company that has ordered them are stringer and lighter than ever before. New printing technology means that production limitations that had previously limited the size of these marketing products mean that banners are now available in a far wider range than was previously the case. With high quality inks and materials used in the manufacture of banners and similar marketing materials the end product is lighter, more cost effective and much faster to produce. This means wider variety and choice for those companies that choose to make use of every marketing department’s go to solution, banners.
