by Ceri | Aug 31, 2011 | Banner displays
In today’s highly competitive retail business environment a company’s ability to project its corporate ethos, as well as position itself in a busy market where consumers are inundated with marketing messages can spell the difference between success and failure. One of the most cost effective ways to achieve a highly visible presence is through the use of display equipment. The various types of display units that are today available to marketing departments are mind boggling in both their attractiveness and ease of use. Today even the most inexperienced marketing employee can usually be relied upon to assemble display equipment for use at points of sale, exhibitions or trade shows.
Display units today ranges from the simple banner, printed in a single colour, to full colour representations of company logos and products that can be represented in photo realistic quality and designed especially to catch the public eye and encourage retention of the marketing message being displayed. The wide variety of display equipment now means that companies, even smaller start ups and those with a minimal marketing budget, can make a big splash when they want to attract customer attention. Display devices ranges from full colour pull up banners, to display units and hanging banners. Each of these is suited to a specific environment and use; however some pieces of display equipment are at home in the reception area of a company, as well as at the point of sale in a supermarket.
Many of the banners that are today manufactured are constructed using hard wearing PVC which allows them to tolerate the knocks and bumps associated with transportation to and from various venues. This durability when combined with ease of use and excellent value for money have made display equipment, including banners the marketing tool of choice for many marketing departments. New printing technology has also meant that the banners, be they pull up banners or simple roll up banners are more vibrant than has been the case in the past.
Your display equipment specialist will be able to handle any design requirements that you might have and will assist you in producing banners and other display equipment that is world class and able to attract the attention of even the most jaded of consumers. Always remember that design work will add to the cost of display device, so it’s best to build up a library of images and designs that can be sued over and over again.
If you think that your business would benefit from the new technology used in producing display equipment then contact us.
by Ceri | Aug 31, 2011 | Pull-Ups
It is of the utmost importance that a business positions itself in a highly visible manner in order to attract customers. Often this calls for marketing material that can be used off site. Some of the most useful and easy to use marketing tools available today are the various pull up banners that can be used in a variety of different situations. Pull up banners can feature full colour representations of company products, as well as positioning the company identity through depictions of logo’s and various pay off lines. Pull up banners are available in both single colour and full colour variants and are both attractive and durable.
Pull up banners are especially useful when the company is taking part in exhibitions or trade shows. Pull up banners are highly portable and can be set up in only minutes by even the most inexperienced marketing employees. Pull up banners also offer superior return on investment due to the fact that they can be used again and again due to the fact that they are constructed of highly durable PVC material. One of the only limitations of pull up banners is that they are most suited for indoor use. They can be used outdoors, however in windy conditions the base of the pull up banner will have to be weighed down using sandbags or other similar aids. This leads to an unattractive appearance and for this reason pull up banners are recommended for indoor usage.
Most pull up banners are supplied with a carry case which allows for easy transportation of the pull up banner. The small size of the pull up banners also means that they can be transported to an exhibition or trade show in the boot of an average sized family saloon car. Pull up banners are usually printed on a single side, however there are processes that allow for both sides of the banner to be printed. This is especially useful if the banner will be visible to walking traffic in the centre of a trade show. Another advantage of the pull up banner is that it is extremely fast to produce. Specialist banner manufacturing companies can usually fulfil an order within one of two days if they are supplied with finished artwork.
The pull up banner has remained a firm favourite with marketing departments for many years due to the low cost and fast production times. The low cost means that pull up banners are suitable for product launches where the banner will only be used a few times. Pull up banners are also extremely useful as part of point of sale displays. More and more companies are using banners to make their point of sale presence highly visible.
For more information on how pull up banners can benefit your marketing efforts, contact us.
by Ceri | Aug 29, 2011 | Signage
In today’s highly competitive business environment every organisation has toensure that its products stand out from the crowd. One of the ways to do this is through the clever design and intelligent placement of signage in a variety of different settings.
Signage can be used at trade shows, exhibitions and at various points of sale. Point of sale signage consisting of pop up banners is especially popular for the marketing of new products. These pop up banners, manufactured from PVC material or nylon have built a loyal following for a number of reasons. The reasons for the popularity of pull up banners is due to the facts that they are extremely easy to transport, incredibly durable and can be set up by even the most inexperienced of marketing employees.
Signage consisting of pop up banners is also extremely popular. These banners are constructed of hard wearing nylon material and are designed to be self erecting once they have been removed from their covers. In order to transport the banners of for storage they are easy to return to a compact form with a simple twist which causes them to fold up on themselves. High visibility signage that is suitable for use at trade shows and exhibitions also includes hanging banners and wall banners that are designed either with eyelets to allow ski rope to be threaded through the banner for hanging or stitched seams that allow for the insertion of aluminium rods that keep the banners in perfect alignment when they are hung.
New advances in colour banner printing mean that signage is becoming more inventive as time goes on. Today specialised printers can produce banners of almost any length. Building wraps are amongst the most impressive signage that can today be viewed covering scaffolding and building exterior around the world. The advances in signage colour printing also mean that weather resistant printing in brighter colours and with a higher definition is now a reality.
For further information on the many types of signage that are today available, contact us.
by Ceri | Aug 29, 2011 | Pull-Ups
Pull up banners have become extremely popular over the past few years due to their ease of assembly, highly durable nature and their ability to fit into the boot of even the smallest car for transportation. Pull up banners are today available in a variety of different variants and sizes. These banners are usually constructed from PVC material and offer the individual business owner or a marketing department a cost effective way to promote products or the corporate identity.
Pull up banners are remarkably versatile and are today available with double sided printing. This is usually accomplished by having two banners, each facing in a different direction stored in the base unit. With only a few minutes effort both banners can be set up to provide a highly visible marketing solution.
Pull up banners are suitable for use in a variety of settings and many companies make use of pull up banners to announce the launch of new products. These banners are suitable for use at point of sale and their low production cost and portability make them suitable for nationwide product launches. Pull up banners have even been used in board rooms for press functions and in company reception areas.
Pull up banners are also known as roll up banners and are mainly designed for indoor use. These banners can be used out of doors; however their lightweight construction means that the base has to be weighed down in some way to reduce the chances of them falling over in the wind. The use of sandbags and similar products to weight the pull up banners down reduces the attractiveness of the banner so this use is not recommended. The low cost of pull up banners means that a large number of these banners can be manufactured extremely cost effectively. Using a number of pull up banners to form a wall of banners results in a highly attractive display.
If you would like to know more about the cost of pull up banners and the uses of these banners in a variety of environments then contact us.
by Ceri | Aug 29, 2011 | Teardrops
If your company is looking for a highly visible form of signage that is not only extremely tough, but also easy to erect, cost effective and no trouble to transport then teardrop banners may be the solution. Teardrop banners are constructed from durable nylon material that makes them lightweight and easy to handle even outdoors or in confined spaces. Teardrop banners have become increasingly popular due to the fact that they can be used almost anywhere. These banners are wind and rain resistant and easy to set up.
By planting the spike and anchoring the teardrop banner firmly teardrop banners form a highly attractive backdrop for events ranging from point of sale displays to corporate events such as golf days, fun runs or even trade shows and exhibitions. When used indoors teardrop banners are supplied with a stand to ensure that they remain upright for the duration of the show or exhibition.
Teardrop banners fold up for transport and are available in a variety of different sizes and configurations. Colourfast, bright, high resolution printing make teardrop banners suitable for display at any event. The design of teardrop banners allows for printing on both sides of the banner to further increase the attractiveness of these highly versatile pieces of marketing signage. The teardrop banner also comes in a variety of different shapes, making teardrop banners suitable for portraying the unique nature of many different products. Examples of different teardrop banners include wind cheater designs, circle banners and harp design teardrop banners.
Teardrop banners are quick to produce and offer an excellent return on investment for the marketing department that chooses to use this versatile piece of signage. Full colour or single colour designs are available and your teardrop signage professional will be able to assist with producing a design that will suit your individual needs.
If you think that teardrop banners offer a solution to your high visibility signage requirements then contact us for more information on the many types of teardrop and other banners that are today available.
