by Ceri | Jul 7, 2011 | Shopfitting
Shopfitting Your Exhibition Display To Professional Standards
Where do you turn to have the shopfitting of your display stand at an exhibition, trade fair or show done to professional standards that will impress and attract potential clients? There is no impression that is as lasting as the first one and if you can establish an impression of professionalism and quality with your exhibition stand, people are more likely to entertain your business.
Shopfitting Components
There are several components to the complete outfitting of a display stand and the last thing you need is a fragmented approach by several different service providers trying to assist with each branch of the process. All this leads to is confusion, a lack of continuity and an unprofessional final look. Contract one team of professionals who can do it all, from the shell and flooring to the furniture, display cases and banner designs and printing.
The Style
The style of your stand may be dictated to some extent by exhibition regulations and your shopfitting would have to take this into account. At some exhibitions, all stands use the same basic shells for uniformity and this you cannot change; the differentiation of your stand would be down to the elements that you can change. Play around with flooring options for something a little different and try:
- simple and elegant white, sprayed flooring for a more clinical look
- carpeting of the rolled variety in a texture and colour that compliment your display
- woodgrain finishes for an earthy, sophisticated look in a shade of your choice
- 100 mm edge-lit flooring, ideal for a high-tech display
Displaying Your Wares
There are appropriate shopfitting options that you can rely on to display virtually any type of product. Small products are effectively displayed in tall, glass display cases that have four glassed sides, or in counter-like display cases. Other products may have to be hanged from hooks (like clothes) or mounted against sturdy backings (like taps and sanitary fittings).
Irrespective of your shopfitting needs, we can help, so contact us today.
by Ceri | Jul 7, 2011 | Showcases
Display Cases Are Crucial Exhibition Stand Props
Display cases are found in all retail environments where goods are sold and the shape and size of these cases are largely determined by the environment in which they are placed and the nature of the goods. When it comes to exhibition stands at shows and trade fairs, vertical cases are more effective for several reasons:
- In an environment awash with rival exhibitions, stands and passing visitors, height is very important and tall displays can be seen over the clutter and attract people’s attention
- Exhibition stand space is usually paid for by the square metre and may command a tidy sum, which is why space is usually at a premium; vertical displays accommodate more products and use less space
- As a handy aside, your products are more readily and conveniently viewed if presented to passers-by at eye level and vertical displays do just this
Combining Different Display Cases at Your Exhibition Stand
This is not to say that the tall displays are the last word at any exhibition; ironically, it is the space consideration that brings the trusty old horizontal, counter-type display case to the fore and these two types can be used in deft combination. Tall displays attract attention and get people to stop and look, but you also need working surfaces, counters to sit clients down at and other horizontal areas, so be sure that these double as counter display cases, affording you the opportunity to have even more products in plain view.
Features
Tall display cases may be awkward to carry and move, so they are usually wheeled. The wheels should be lockable to prevent them from rolling away once parked. Tall cases that are square in plan can be set in the centre of a display area, allowing people to view products from all four, glassed sides. Other types may have one opaque side, which should be placed against a wall.
For more information on all the display cases available to you, please contact us.
by Ceri | Jul 7, 2011 | Kiosks
A Shopping Kiosk Can Lend Impetus To Your Market Penetration
In tune with modern society compartmentalising life into modular sections, the shopping kiosk has been indicative of the trend in the retail domain. It has blurred the lines between the typical retail shop on the street or in a shopping centre and the informal pavement stall or flea market stand. These shopping kiosks straddle the middle ground and affords the entrepreneur on the way up a foothold in retail that would otherwise have required a far larger and more risky leap.
Modularising the Shopfront
To this end, the shopping kiosk has become the shopping mall flea market stand and has given small businesses the opportunity to be represented in large retail environments without the need for an investment in a shopfront and with far lower associated risks and costs. The small retail business pays the shopping centre a fee and rents a spot in a busy thoroughfare, bringing a little of the flea market flavour and curio fascination to a formal retail structure.
Shopping Kiosk Benefits
This benefits both parties, as the retail environment gains more variety to attract shoppers and the kiosk owner gets an opportunity to display their wares where feet are all but guaranteed. There are other advantages for the kiosk owner too:
- Many kiosk designs are offered for the display of nearly every type of product
- The unit is mobile and can be moved to other venues, as well as shows, fairs, fêtes and bazaars
- A single person can mind the kiosk
- The unit offers security features: it can be anchored to the floor, closed up and locked
Accessories and Props
When a shopping kiosk is set up in conjunction with other marketing devices like roll-up banners, flags and distinctive branding, shoppers can spot if from afar. Just keep in mind that shopping centres may have regulations as to the style of the kiosk and marketing materials that are permitted.
For more information on how a shopping kiosk can further your retail opportunities, contact the exhibition stand and merchandising unit experts today.
by Ceri | Jun 28, 2011 | Display stands
Display Units Sell Products
There are many advantages to using display units to sell your products and one of the most obvious is that they are totally mobile; simply pack up the unit and move it to a new venue or show whenever it is needed there. These merchandising units also act as mini shop fronts and can be parked in a shopping centre where you do not have an actual shop – usually at a far lower fee than renting shop space. Just keep in mind that shopping centres may have rules pertaining to the style, size and type of display units you may use.
Security
Most of the time, display units are manned by a single person; so the unit should be designed to offer the best possible security. Typically, these units are wheeled for easily moving them around, but they can also be secured to the floor. Usually, all the lids and surfaces can flip closed and locked to form a secured unit when unattended or when closed for business. Products can also be displayed behind transparent perspex or glass windows to discourage theft.
Configurations
Display units are offered in several configurations, depending on what you want to use them for, and what the shopping centre’s regulations may prescribe. The height and number of shelves differ and the unit can incorporate several lockable storage spaces too, for stowing stock. There is a specific area where the minder of the unit will reside, with a special space for the cash register.
The near side of the display units where the minder sits may be open, but the far side may be closed up by the aforementioned windows for security reasons. This is because one person cannot always keep an eye on people on the far side of the unit, especially when there are many people around.
If you are looking for display units for shopping centres or trade fairs, contact us.
by Ceri | Jun 28, 2011 | Showcases
Merchandising Showcases For Shopping Centres And Shows
Mobile merchandising units are ideal showcases for use in shopping centres where you do not have a shop front or at trade fairs or shows. Essentially, these units are mini-shops on wheels, complete with shelves for displaying products, storage compartments for holding stock and a special space for a cash register. This type of unit is normally manned by a single person.
Types Of Showcases
Many styles are available and your choice will not only depend on aesthetic qualities, but also pragmatic features like whether you require shelves. Some units are rounded, with a counter all the way around and usually, the body of the unit acts as storage space for stock. The structures of these units are usually rather tall, to make the most of the limited floor space available.
Other units display a distinct square-cut style with transparent showcases to view products from all sides and an all-round bench for people to sit down on. These units may be used more for brand advertising than the selling of products and offer lots of space for backlit advertising and other types of promotional material. If you are going to use the showcase in a shopping
centre, you would probably have to follow the centre’s prescriptions as to what its style should be.
Protecting Your Products
If you are concerned that your products may not be safe in these merchandising showcases, you would be pleased to learn that – although they are wheeled – they can be secured to the floor. In addition, you can select a model where your wares are displayed behind perspex windows. Lastly, the entire unit closes up and locks securely when unattended.
Mobile showcases are extremely useful and cost-effective for displaying your products and advertising your brand in different places without having to have a permanent shop front. For more information, feel free to contact us today.
