Importance of the Showcase Display Unit at an Exhibition

Tradeshow visitors often complain about the lack of displays other than banners and brochures. Fact is that the banners are used to attract attention. It is however, the showcase display which at the end of the day ensures that visitors linger and buy.

Think about a hunting expo. The visitors don’t just want to see banners and brochures; they want to see the actual guns and ammunition. In order to display the products more effectively, you have to invest in the selection of the most appropriate showcase display unit.

For the purpose of display you will want a counter showcase display, one for the corner and a vertical unit that will take up as little space as possible, whilst providing maximum visibility of the products. In addition the showcase display units should be sturdy.

Think about the hundreds and thousands of visitors at a tradeshow who are all potential customers. Imagine only a fraction of the number passing and entering your booth. People pressing against each other and the displays may easily cause a less than maximum sturdy and stable display unit to tilt over. Not only will it cost you embarrassment and money lost because of damage goods, but also may lead to a personal injury lawsuit. To prevent this from happening invest in a good quality display unit that is well balanced.

Another consideration should be the ability to move the showcase unit with ease. Remember that glass is involved and you will thus want the unit to have wheels that can be locked once the unit is in place. Now that we know the importance of selecting the best possible showcase display unit, it is time to take the next step. View our catalogue of products and contact us today for a quote and assistance in selecting the most appropriate display units for your exhibition booth.

Showcase Display Units for Exhibitions

The structure of the expo booth, the banners, and effective display of logos are only part of what makes for a stunning and successful tradeshow exhibition. In addition, you will require furniture and showcase display units as well as brochure stands, roll-up banners, carpeting, and enough walking space as well as lights and audio.

The showcase display is particularly important and often overlooked when planning for an expo. Even with all the point of sale material that you can hand out, the visitor wants to see the real thing. Unfortunately people often also look with their hands and thus damage the products in the process.

By investing in glass or Perspex showcase display units you will be able to put together an amazing exhibition of the products on offer such as cell phones, cameras, security products, jewellery, and more without being concerned about theft and damage.

It is however, also essential to invest in quality showcase display units to fit your particular booth. You will want one or two corner units, three or more wall units and a counter type where the central point will be.

The showcases available from us come with wheels making it possible to move them around without fear of glass breakage. Once in place put the lock on and the unit will stay there. We invite you to view our catalogue of showcase display units under the products section and to contact us for a quote or assistance; ensuring that the units you choose will be appropriate for your particular display requirements.

Showcase Displays to Show Them Up at Trade Shows

Having a new product or a service related business is kind of tough at first. Sometimes, it doesn’t really matter on how well your business plan is or how innovative your business approach will be. When it all comes down to it, it is how you are known and perceived by your prospective clients and customers that will actually matter.

People very often underestimate the power of brand awareness, which is altogether a dangerous mistake. When people don’t know of the existence of your company, how do plan to survive? So basically, what you need to achieve is to create brand awareness in order for you and your business to survive…and what better way to get the ball rolling than joining a trade show?

What are Trade Shows?

Trade shows are events where a group of producers, retailers, and service providers of a certain kind of product or service would join together to showcase their businesses to the public. These are great advertising and marketing events where budding businesses can go let themselves be known. Of course, there is a catch to this: you have to be noticed first and then maintain their attention to you. This is where the designs of trade show booths come in, especially the design of showcase displays.

These trade show booths come in different style and designs; each unique to the cause or purpose or theme of the product or service being advertised and marketed. The booths have to come with a certain one of a kind appeal that is relatable, appealing, intelligent, contemporary and also chic. It is here that showcase displays can help you with jazzing up the booth and attracting customers.

The Visual Appeal

There are different showcase display designs and layouts out there that would help get you noticed. The choices vary from the simple stainless steel rack to the oscillating support rack. In any case, no pun intended, it is always best to go with your trade booth theme; as suggested on

Also, it wouldn’t hurt to add a little bit of flash and pizzazz but mix it in with a little bit of sophistication so as not to overwhelm your customers. Remember, you only have less than a few minutes to grab their attention and let them know about your product before they go to the next booth. Your showcase display must be able to draw their attention in to the product they’re containing so you can have a chance to chat with them about your new product. The design of the display case should also be able to entice them further to asking you questions about your product.

Remember also to design your booth in such a way that it won’t look so cluttered that it’s very busy and hard on the eyes. You have to make sure that when visitors and potential customers and clients walk past your booth, they end up feeling all claustrophobic thus deterring them and having them turn away from their booth. As much as it is important to place as much products, banners, and showcase display in your booth, proper spatial rules need to apply so you won’t end up looking like their messy attic. Your customers and visitors need to be able to walk around or at least move freely inside your booth without fear of knocking over and bumping a few displays and items along the way.

Remember, keep your booth colourful, unique, and fresh so you can get the most out of a trade show. This way you will not only create top of mind awareness for your company, but will have a sure foot in the door for new potential clients and customers.

Effectively Using Showcase Displays at Exhibitions

Effectively Using Showcase Displays at Exhibitions

When it comes to your showcase displays for your stand you want to be able to use them as effectively as possible. The whole idea behind the showcase is to highlight the items that are being stored inside there. If you are not sure what they look like, you would be looking for large cabinet displays with lots of glass and lighting to highlight the contents.

Showcase Displays Exhibitions displays are a great opportunity for you to get your name out there and create enough exposure for your business so that you have customers coming to all the time. Not only do you give them the chance to come back, but you might even be lucky enough to make a sale right there on the spot. Either way, you are generating business and marketing your company in plain sight.

Showcase Displays Can be Used for Various Things

On a personal level, they are often used to highlight one’s own personal achievements or that of a family member. Trophies, ribbons, certificates and medals can all be put up on display in there and with great lighting you can really show them off in style. You might even want to put your priceless china collection up for everyone to look at or perhaps your daughter prefers to keep all her old teddies in there for memorabilia.

When it comes to the commercial applications though, things get taken to a whole new level. The lighting effects are modified to create an appealing look and feel to the product on display. Jewellery can be displayed underneath lights that make the jewels sparkle for the people looking at them. You can even add mini motion graphic displays into the cases so that it gives your viewer information while they are looking at your product.

Adventure products can have climbers high up on the side of a mountain and precision products can be demonstrated in their practical environment when you are unable to do it in the current display area. If you were at an auto exhibition and you needed to display the performance of shock absorbers, you would have to provide people with video footage so they can see how it all works.

Ideally, you want to be able to give them a physical demonstration so that people can see it working in action, but that won’t always be possible in an 8 by 12 stall that still needs people and furniture in it.

Allow People to Interact with Your Exhibition Displays

Displays should be more interactive if you want them to be interesting. That means you have to grab someone’s attention long enough to keep it and you have to do it quickly. People walking around an exhibition will probably spend no more than 10 to 15 seconds in front of your stall and if they don’t see anything they like, they will move right along to the next one.

If you can find display screens that are touch activated you can allow your visitors to run programs that display your products and allow them to interact with it in a virtual environment. They can change the colours of the item or add additional features to it if it is possible on that particular product. You might have video clips of how the product is used and show them the various applications.

When you have casings, they also offer the additional feature of security. If you need to keep valuable items on display and you can’t keep a constant eye on it, then at least you’ll feel more comfortable about it knowing that it’s neatly locked away where everybody can still see it.

So choose your showcase displays carefully and put some thought into what is going in there and how you want to display it in the best possible way.

Exhibition Cabinet Stand | Show Cases | Brochure Stands

Exhibition Cabinet Stand | Show Cases | Brochure Stands

A Trade Show And Exhibition Cabinet Stand


One of the most effective opportunities for the marketing of any product new to the market is the trade show or exhibition. At both of these events many organisations and marketing departments will choose to make use of the exhibition cabinet stand in order to display a wide variety of different products. There are a number of different types of standard exhibition cabinet stands that are available in South Africa and these display stands can also be designed and manufactured to the clients’ specifications and unique requirements. An exhibition cabinet stand can be constructed of a number of different materials and is usually an integral part of the shell scheme that many companies erect as part of their displays at both trade shows and exhibitions.

The exhibition cabinet stand can be constructed of a number of different materials, however today’s exhibition cabinet stands are usually made from either varieties of plywood or different composites. The wide variety of different materials that are available for the construction of the exhibition cabinets stands means that the form, shape and dimensions of the stand are entirely up to the individual requirements of the client. There are also standard shell schemes available that incorporate either a single exhibition cabinet stand or a number of cabinet stands depending on the space available and the number of products that are displayed, as well as the number of employees that will be manning the stand.

Show Cases Manufactured To Client Specificationsshow cases

Participants in trade shows and exhibitions are continually on the lookout for display solutions that will attract the attention of potential customers. These show cases and display stands should be highly visible and allow the potential client the opportunity to interact with the product in some meaningful way.

For this reason the show cases usually feature multiple shelves, as well as easy access that allow salespeople and marketing employees to remove the products for closer examination by the potential buyer.

The show cases can be manufactured from a variety of materials, including wood, board or even glass or acrylic. The individual show cases can be designed to customer specifications and the only limitation to the materials that are used for the construction are the physical properties of the materials and the cost involved in the production of the show cases.

Attractive Brochure Stands

In addition to the many varieties of different display units that are employed to display products at both trade shows and exhibitions many companies will choose to add brochure stands to the display mix. The brochure stands will make literature available to the potential customer that they can peruse at their leisure.

Many buying decisions are not made at the trade show or exhibition cabinet stand but are rather delayed until the potential client has had time to compare the different offerings from a variety of manufacturers. Attractive brochure stands encourage the potential customer to take away brochures that contain product information. Many organisations strengthen the appeal of brochures by providing a small gift such as a key ring, t-shirt or other marketing material to the potential customer when they take a brochure from the brochure stand.

Display Cases

Display Cases Are Crucial Exhibition Stand Props

Display cases are found in all retail environments where goods are sold and the shape and size of these cases are largely determined by the environment in which they are placed and the nature of the goods.  When it comes to exhibition stands at shows and trade fairs, vertical cases are more effective for several reasons:

  • In an environment awash with rival exhibitions, stands and passing visitors, height is very important and tall displays can be seen over the clutter and attract people’s attention
  • Exhibition stand space is usually paid for by the square metre and may command a tidy sum, which is why space is usually at a premium; vertical displays accommodate more products and use less space
  • As a handy aside, your products are more readily and conveniently viewed if presented to passers-by at eye level and vertical displays do just this

Combining Different Display Cases at Your Exhibition Stand

This is not to say that the tall displays are the last word at any exhibition; ironically, it is the space consideration that brings the trusty old horizontal, counter-type display case to the fore and these two types can be used in deft combination.  Tall displays attract attention and get people to stop and look, but you also need working surfaces, counters to sit clients down at and other horizontal areas, so be sure that these double as counter display cases, affording you the opportunity to have even more products in plain view.


Tall display cases may be awkward to carry and move, so they are usually wheeled.  The wheels should be lockable to prevent them from rolling away once parked.  Tall cases that are square in plan can be set in the centre of a display area, allowing people to view products from all four, glassed sides.  Other types may have one opaque side, which should be placed against a wall.

For more information on all the display cases available to you, please contact us.