by Ceri | Oct 25, 2011 | Banner displays
The South African economy is one of the most varied and multifaceted on the African continent. The combination between a first world financial system, a wide selection of world class retail outlets and many other attributes means that intense competition characterises the business environment in the country. This has meant that many organisations are continually on the lookout for unique and highly visible ways to market their products or otherwise increase their products visibility. One of the most popular ways of doing this is through the use display equipment which is available from a variety of different manufacturers and suppliers in South Africa. The display equipment that is available in South Africa ranges from point of sale material to highly visible flags and banners, all designed to excite the interest of current and potential customers.
The display equipment that is available in South Africa relies on first world cutting edge technology in order to supply customers with some of the most innovative and effective display solutions that are currently available anywhere in the world. New printing and banner production has meant that retail and corporate clients have access to a wide variety of different banner and flag display solutions that are available in almost any size and feature vibrant printing that is guaranteed not to fade in the face of adverse weather conditions.
These banners and flags are manufactured to the clients’ specifications and are available in a variety of formats. When it comes to display equipment in South Africa the only limits to innovation are the customers unique requirements and the imagination that underpins any production of banners, flags and point of sale material.
High Visibility Banners
The production of unique and eye catching banners is today made possible through the use of hi tech materials such as polyurethane and cutting edge printing technology that means banners and flags are weather resistant and feature vibrant colours that do not fade in the face of adverse weather conditions.
These banners and flags are available in a number of different sizes and formats, including teardrop banners, circle banners and the ever popular pull up banners. The availability of these different types of banners and flags has meant that products can be marketed in a highly visible manner and the return on investment is better than ever before due to decreased production costs and extremely quick turnaround times for the production of a variety of different banners and flags.
Teardrops for a Variety of Different Uses
One of the most popular types of banners available today are teardrops. These classic banners are suitable for a variety of different uses, including display at conferences and trade shows. Teardrops can also be used at sporting events.
Teardrops are highly weather resistant and are effective even in the face of rain and light winds. New printing technology and materials has meant that these display favourites remain in excellent condition even after years of use.
by Ceri | Aug 31, 2011 | Signage
On a crowded office block only those companies that are able to stand out from the crowd will form a lasting impression with both their customers and passing foot and road traffic. Almost every company realises that their competitive edge can only be maintained if they can assure top of mind awareness with their target audiences and one of the most effective ways of doing this is through the production and proper placement of high visibility signage.
The technology used to produce signage is today far in advance of that which was available only a decade ago.Signage can be designed to take advantage of full colour printing on PVC or nylon and the high quality printing processes in user today mean that the images and copy that appear on the signage are crisp and clear, enhancing visibility and retention of the information contained on the display units. Some types of signage are not aimed at conveying information about products, but reinforce the corporate image. One example of this is the use of nylon flags at the entrance to a company. These flags are extremely hard wearing and weather resistant and the full colour printing process means that they are both highly visible and attractive.
There are also a large number of signage options for those companies wishing to enhance their visibility at trade shows and exhibitions. This type of high visibility signage usually consist of PVC or nylon banners of different types, but can also consist of show stands and other marketing devices used to increase visibility. Banners for use at shows such as trade shows and exhibitions are usually ordered in bulk. There are no limitations to the number of banners that can be ordered, just as there is no limitation on the size of the banner that can be produced using modern printing technology.
Double sided pull up banners are today possible. These pull up banners feature a pull up banner that can be unrolled from each side of the base. Size is no longer an issue due to the printers that can today continuously print large sheets of nylon or PVA. In the case of high visibility signage such as building wraps the banner is supplied with small holes in it to avoid wind damage and also to reduce the weight of large sections of banner.
There are other types of high visibility signage that are available to marketing departments that can be produced extremely quickly at a low unit cost. These include wall and hanging banners which are manufactured from quality hard wearing PVC. These banners can be stitched with a fold on the seam designed to allow an aluminium pole to be inserted, ensuring that the banner hangs straight once it is set in place. High visibility signage can also form an integral part of display stands which are manufactured to the clients’ requirements. These display stands are ideal for use at trade shows and allow the company to project an air of professionalism at all times. The display stands also allow the company to display products and merchandise in a way that makes them highly visible to passing foot traffic and allows easy access to allow for product demonstrations.
Most marketing departments make use of highly visible signage in the form of roll up or pull up banners due to the fact that they are both highly portable and easy to erect. The average size pull up banner can easily be transported to a trade show or exhibition in the boot of a family sedan, making them ideal for use by even inexperienced marketing employees.
If you would like to know more about high visibility signage and how it can make your business stand out from the crowd then contact us.
by Ceri | Aug 31, 2011 | Exhibitions
For the company wishing to make a splash at the next exhibition where it will be showcasing existing or new products then there are a variety of choices when it comes to choosing the best display for exhibitions. When choosing exhibition displays, a number of different factors need to be taken into account. These include whether or not the display material needs to be reused, portability of the display units, ease of assembly and durability. For many marketing departments the solution to the requirements of display for exhibitions lies in choosing one of the many banner options that are today available to the public. Banners are amongst the best choices when it comes to effective and highly visible displays.
Banners come in a variety of different shapes and sizes and advances in printing and banner production technology now means that it’s possible for a banner to be manufactured according to customer specifications. Almost any size of banner can be produced, up to and including the banners used for building wraps. It’s unlikely that banners of this size will be used in a display for exhibitions, but larger banners that are designed to cover the entire backdrop of an exhibition space are common. Banners are also available in variants such as pull up banners and teardrop banners which are both easy to assemble and highly attractive to passing foot traffic, such as that found at a busy exhibition venue. Pull up banners are supplied in a unit which is placed on the floor and the spring loaded banner is then pulled up and attached to the top of a supplied aluminium pole which is supplied in sections with the pull up banner.
Teardrop banners are extremely versatile in that they can form the centrepiece for any display for exhibitions and can even be used outdoors. These banners are highly wind and weather resistant and are both easy to assemble and transport. Teardrop banners come in a variety of different shapes such as circle banners and harp banners and can feature printing on both sides of the banner. Teardrop banners are suitable for such events as golf days, family days or even sporting events that are open to the public. Teardrop banners also offer an excellent return on investment for a company due to low production cost and the durability of their nylon construction. The turnaround time for the production of these banners is also extremely quick.
When choosing a display for exhibitions many companies opt to invest in display units which can be supplied with add-ons like brochure display stands. These shell units are designed to customer specifications and can be manufactured in formats that allow the customer to erect the display stand themselves. Some display units are highly complex and will require the assistance of professional display stand builders to prepare. These display stands for exhibitions can be fitted with a number of different lighting and special effect systems in order to increase their attractiveness.
If you would like to purchase a display for exhibitions then contact the professionals in display stand material, from banners to shell units. For further information do not hesitate to contact us.
by Ceri | Aug 31, 2011 | Banner displays
PVC is one of the hardest wearing and most versatile materials used today for the manufacture of marketing material such as display banners. PVC banners are used by marketing departments across the world in order to position a company identity or promote new and existing products. PVC banners can be produced quickly and cheaply with high quality finishes that are weather resistant and will continue to offer years of use while not fading and tearing even when they are used regularly. New advances in banner printing mean that PVC banners can today be produced in almost any size, from wall banners for use at trade shows and exhibitions to enormous building wraps that are extremely visible, even to passing motorists who have only seconds to absorb the information displayed on the wrap.
There are a variety of different PVC banners available to marketing departments, these include hanging banners, pull up banners and pop up banners which require very little set up time and are suitable for use by even the most inexperienced of marketing staff. These self erecting banners are supplied in a carry case and ‘pop up’ into shape once they are removed from the protective carry case. Pop up banners are usually used in trade shows and exhibitions. Once the days’ activities are complete the pop up banner is simply twisted into a compact shape and stored in the carry bag, ready for use at the next venue. The pop up banners are usually manufactured using polyester flag fabric as opposed to PVC. The compact size of pop up and pull up banners make them ideal for use off site and their small size means that they can be transported to the venue where they are to be used in the boot of even the smallest of cars.
PVC banners can feature full colour highly detailed print work, which makes them suitable for representations of products in an attractive way. PVC banners are also fade resistant and can be produced with folded seams which can then accept aluminium extensions which are passed through the top and bottom of the banners in order to ensure that they hang straight down and are wrinkle free when they are used as wall banners. Similar PVC banners are known as backdrop banners and are usually significantly larger than hanging banners. The backdrop banners are supplied with eyelets to allow nylon ski rope to be used to secure the backdrop banners to a surface.
The PVC banner manufacturer will usually offer design services related to the production of the PVC banners. Clients will be asked to supply high resolution images for use in the design process. These images will usually be available from the company’s advertising agency. Any organisation ordering a PVC banner should be aware that the design services are not usually included in the initial quote for the banners and will represent an extra expenditure. Given the fact that PVC banners are extremely hard wearing, the money spent still offer excellent return on investment, especially given the fact that banners can be used in a variety of settings and during almost any function. Pull up banners even look good when placed in the reception area of an organisation.
If you would like any further information on high quality, durable PVC banners then contact us.
by Ceri | Aug 31, 2011 | Banner displays
The business environment is today characterised as highly competitive with companies facing competition not only from domestic competitors but also from international companies that are eager to enter the ever growing African market, using the relatively sophisticated South African market as a jumping off point. This means that South African companies have to become more proactive in the way that they market both themselves and their goods. One of the ways that this is being achieved is through increasing the visibility of the company’s products and corporate identity by using banners and flags. Today these items for display offer companies a value for money option to promote themselves.
Banners and flags are available in a number of finishes and sizes and can be made from a variety of different materials. Each of these banners and flags is suited for a particular marketing use, although some can be used in a variety of settings. Pull up banners for instance are manufactured using an extremely durable PVC material making them suitable for both inside and outside use. However they are best suited for indoors due to their lightweight construction which requires that they be weighed down when used out of doors. Flags can be used as decoration at trade shows or exhibitions and are also used in their traditional capacity at the entrance of business premises. Care should always taken to ensure that the material that the flag is constructed out of makes it suitable for outdoor use and that the printing will ensure that the flag is resistant to fading.
Flags and banners offer a wide variety of different designs for the marketing department to choose from. Banners that are suitable for marketing use include hanging banners and wall banners, as well as tear drop pop up banners which are self erecting, removing any skill that may be required to set up in preparation for an exhibition or trade show. These banners can be used over and over and with today’s printing technology can even feature prints on both sides of the banner. The production of flags and banners relies on artwork that has to be produced by the banner or flag designers or can be supplied as finished artwork by the client. Using the services of the manufacturer to design banners and flags will have an impact on the end price of each unit ordered.
Today’s printing technology has made the production of banners and flags of just about any size possible. In the case of banners even building wraps are today possible. A quick glance at any sporting event will give some idea of how many sizes of flags can be produced. This new technology also makes it possible to produce banners and flags extremely quickly that are an extremely attractive and cost-effective solution. Both banners and flags can be produced with open seems which allow poles to be pushed through the end product making them suitable for outdoor use where the poles can be planted in any suitable ground.
If your company needs banners and flags for a trade show or even for display at your company premises then contact us.
