Exhibition Display Stands

by | Aug 29, 2019 | Display stands, Exhibition, Exhibition Stands

5 Proven Methods to Drive Traffic to Your Exhibition Display Stands

Even with the best exhibition display stands available, you still need to make the right choice regarding layout, ambience, and functionality. In addition, you and your marketing team need to plan for the event day. This means marketing ahead of time.

1. Pre-Exhibition Marketing

Of course, you depend on the visibility of exhibition display stands to attract visitors, but with pre-trade marketing, you can ensure that your loyal customers will visit your booths. Use your email newsletters to announce where you will host a stand or several such trade stands. Invite your clients to drop in at your booths. Better yet, offer an incentive to do so.

Have your clients register online at your website to attend the exhibition where you will have display stands. Give them free tickets to the event and offer further freebies for attending your exhibition display booths. Create a Facebook event and invite your page followers to attend. Add an incentive for sharing and provide them with useful information about particular trade fair events where your brand will be represented.

2. Offer Skills Workshops at Your Exhibition Display Stands

If you have space, consider hosting short skills courses in your particular product or service offering. Make sure you notify your current clients of the workshops. With such offered, visitors stay longer.Boothsthat look busy attract more visitors.

3. Offer Product Demonstrations

As an alternative to skills workshops, you can offer product demonstrations. Advertise such on your website and social media pages well ahead of time. Also be sure to advertise such on banners or LED light box displays at the venue. You can even offer freebies for attending or provide certificates for attendance. Discount vouchers should form part of the marketing campaign to drive current clients to your trade booths. The benefit of such is that the customers will want to use the vouchers while they can. Make the vouchers redeemable only at your trade booths if you use such as pre-trade marketing items. If you use such at your trade booths, make sure the vouchers can be used at your stores as well.

4. Social Media Hub

People no longer leave home without their iPhones, tablets, or smartphones. They tweet, like, post, share, and upload the entire time. They often do so even more when at trade fairs. Make sure your booths are interactive to attract attention. Indeed, by turning your booths into social media hubs, you create focus points. Have relaxation spaces in addition to live projected feeds. Tap into the power of hashtags to have your product demonstrations go viral.

5. Interactivity Creates a Bond

People do not just want to observe while visiting trade booths. They want to participate. Games enable them to interact with your product. This can be a solar experiment or perhaps a 3D puzzle. You can even create a social experiment. Think of your product and how you can have visitors interact with it, using some type of game set-up.

Madex Design Expo

by | Aug 29, 2019 | Display stands, Events, Exhibition

First African Distributor Conference and Madex Design Expo Hosted in June

We proudly announce the success achieved in hosting representatives of twelve African countries at the first African Distributor Conference at the start of June this year. With the African events industry having the potential of enormous growth, we have taken the opportunity to establish partnerships with several companies in the industry from many African countries. The delegates to the African Distributor Conference also had the opportunity to visit our stand at the Madex Design Expo.

More About the Madex Design Expo

The aim of the Madex Design Expo is to bring together industry leaders from across the continent to discuss relevant topics.

It is the annual marketing, advertising, and design expo, hosted this year from 5 to 6 June at the Sandton Convention Centre. No fewer than 40 topics relevant to the industry came under the spotlight, and participation was excellent.

Due to the growing popularity of the Madex Design Expo, even more seating was made available at the recently hosted event. Hand-picked speakers addressed delegates on topics related to the fundamentals of marketing.

The discussions were held in the seminar theatres. In addition, delegates could browse through the many interesting stands, including that of Scan Display, and had the opportunity to network with service providers and key players in the industry.

Boni Mchunu from East Coast Radio and Kevin Fine from Jacaranda FM were among the speakers. They discussed topics, such as micro content creation, design strategies relevant to mobile marketing, and the difference between marketing and branding.

Many more topics came under the spotlight, and if you have missed this year’s event, be sure to visit our stand at the next Madex Design Expo. You are also invited to make use of our products, such as modular stands and exhibition equipment ranging from banners to kiosks, flooring solutions, and more.

More About the African Distributor Conference

The conference was hosted in Johannesburg and consisted of a two-day programme, jam-packed with product demonstrations and presentations about the leading industry trends, in addition to a factory tour, as well as an interactive workshop on how to develop and grow partnerships.

The delegates enjoyed the browsing of stands at the Madex Design Expo where they gained insight about the local industry. Delegates, such as Charles Campbell Clause, Director of Exhibition Stand Contractors in Kenya, noted that the conference was exceptionally interesting and beneficial for ESC. According to him, they had the opportunity to meet peers from other African countries and learned about new products.

Managing Director of Africast Conferences and Exhibitions in Zambia, Chimwemwe Nyirenda, also gave positive feedback. Chimwemwe noted the important role of Scan Display in helping exhibition stand developers across the continent to stay current with the latest cost-effective and sustainable solutions, as well as trends in the industry.

African Distributor Conference

by | Aug 29, 2019 | Events, Exhibition Services

African Distributor Conference a Huge Success

We recently successfully brought together the representatives of no fewer than twelve African countries at the first African Distributor Conference in Johannesburg. The event was hosted by us at the start of June 2019, and it ran concurrent with the Madex Design Expo 2019, which was hosted at the Sandton Convention Centre from the 5th to the 6th of June 2019. We also had a stand at Madex, an event which had no fewer than 40 hand-picked speakers on topics relevant to marketing, design, and advertising. The delegates to the African Distributor Conference also had the opportunity to visit our stand at the Madex Design Expo as part of our two-day programme.

The African Distributor Conference gave delegates the opportunity to meet peers in the industry from other countries on the continent. With the industry having the potential for growth, events, such as the African Distributor Conference, are important for forging partnerships in developing the industry to its full potential.

Delegates expressed their appreciation for the comprehensive programme, quality of content, and ability to meet with industry leaders from around the continent. The event included a factory tour, various product demonstrations, and presentations about trends in the industry. It also included a hands-on workshop on the development and growth of valuable partnerships.

Part of our aim in hosting such events is to address the need for a network of distributors, enabling collaboration on projects across the continent. Our network is already extensive, which is evident in the fact that we have distributors in Nigeria, Rwanda, Kenya, Namibia, Mozambique, Botswana, Eswatini, Ethiopia, Zimbabwe, and Lesotho.

The feedback from delegates to the conference was overwhelmingly positive. The Director of Exhibition Stand Contractors in Kenya, Charles Campbell Clause, noted that the event was highly beneficial for ESC. He expressed his appreciation for the chance to have met so many counterparts from other countries on the continent.

The Managing Director of Africast Conferences and Exhibitions in Zambia, Chimwemwe Nyirenda noted that our company plays an important role in assisting stand builders on the continent and helping them to stay abreast of latest developments in the industry.

Our firm has, over the years, won several awards locally and internationally. Such awards include recognition for our green stands, stand designs, and commitment to sustainability to name only a few of the categories. As a leader in the provision of exhibition and event products and services, we regularly introduce new products and provide our clients with cost-effective stand solutions. Our product range is comprehensive and includes everything from fabric LED light boxes to modular and custom stands.

With our history dating back to the nineties, we are also one of the best-established providers of such services. Our footprint reaches across the continent, enabling us to develop and grow opportunities throughout the continent. The African Distributor Conference is one of our many initiatives to grow the industry and provide more opportunities for companies to display their brands at exhibitions throughout the continent. Get in touch for more information about our network or for help in creating award-wining exhibition infrastructure and stands.

Automechanika

by | Aug 29, 2019 | Advertising, Display stands, Events

Attend Automechanika as the Leading Automotive Service Trade Fair in Johannesburg

The leading international automotive service industry trade fair, Automechanika will be hosted in Johannesburg, 18 to 21 September at the Nasrec Expo Centre. If you have not yet booked a stand, do so as soon as possible.

The event attracts large numbers of trade visitors from all over Africa. Reasons to attend and to host a stand at the trade fair include, but are not limited to:

  • The opportunity to meet with new and current industry service providers.
  • Getting a glimpse of the latest developments and technologies in the automotive service industry.
  • Improving your skills set by attending the free skills development workshops.
  • The opportunity to compare products, brands, and prices.
  • Meeting with other automotive service providers and building an extensive contact network.
  • Gaining brand exposure.
  • Selling your products and services.
  • Meeting with potential clients.

With Automechanika only hosted bi-annually, you do not want to miss the above opportunities. You can also now get free visitor tickets by registering online at the Automechanika website. Brands that will host stands and events at the trade fair include names, such as:

  • Auto Electrical Systems
  • Afrilube
  • Apollo 21
  • BG Automotive
  • Compact International
  • Engen Petroleum
  • Ese Machine Tools
  • Global Hardware Group
  • Highveld Garage Equipment
  • International Clamps
  • Klingspor
  • Mansons International
  • Multicat
  • New Mart
  • Odis Group
  • Pride Tools
  • SAC Trucks
  • Tekno SA
  • DTI
  • Trade Service
  • Ultratune
  • Valenti Light
  • Western Auto Spares
  • Stanley Trading
  • Oily SA
  • Merseta
  • Gumtree
  • Auto X

Many more well-known brands have already booked their stands for this year’s event. Indeed, in excess of 600 exhibitors will attend. As many as 15 industry conferences will be hosted, and there will be more than 30 skills sessions. Representatives and delegates from more than 27 African countries are expected to attend, and as many as six interactive zones are planned for the event.

The Automechanika 2019 Innovation Awards will also be hosted in recognition of the product innovations from across the globe, driving the success of the event. Visitors can look forward to the special display of innovative products at the event, the largest of its kind in Africa. Indeed, Automechanika entails four events in one. As such, if you are involved in the industry, you need to make sure you have a stand or at the very least, visit the fair. The Innovation Awards competition is now open for entries. If you are interested and want to enter a product for the prestigious award, you can do so at the trade fair website.

The free skills development programme is also something to consider. Attend workshops on topics, such as the advancement of the turbocharger, hybrid/electricity safety, customer experience and health and safety, and engine block mechanics diagnostic workshops. Several more such skills development programmes are to be hosted over the course of the trade fair.

Book your stand and give us a call to help you get started on the selection of exhibition stand materials for your trade booth at Automechanika 2019.

IFAT Africa

by | Jul 13, 2019 | Display stands, Events, Exhibition Services

The IFAT Africa Trade Fair at the Gallagher Convention Centre in Johannesburg

The IFAT Africa trade fair focuses on discussions and exhibitions related to water, refuse, sewage, and recycling. Aspects regarding water purification and delivery, suitable solutions for water supply to the food and beverage sector, and laboratory technologies are addressed.

With more than 1 500 delegates who attend, the IFAT Africa trade fair provides several opportunities for exhibitors to introduce their products and services to important industry leaders. The exhibition runs alongside the conference related to the environment and waste management with a special focus on water.

This year, the IFAT Africa trade fair was held from the 9th to the 11th of July 2019. It is a biennial event and a must-visit for government officials, environmental consultants, engineers, farmers, food and beverage manufacturers, water supply and purification providers, and exhibitors with products and services relevant to the target audience.

Having a presence at the trade fair is important for exhibitors who want to gain access to the African market to introduce their products and services to decision-makers. Indeed, according to the organisers of the conference and trade fair, more than 80% of the visitors are decision-makers.

IFAT Africa offers an industry-focused platform for exhibitors, ensuring that all visitors to the fair are in the market for water supply-, sewage-, technology-, and recycling-related products and services. Innovativeness is also a feature of this prestigious and important event. The latest developments and trends are discussed, as well as showcased, making it an important event to attend. Top and trending environmental technologies are also discussed and displayed. Indeed, this is considered one of the most important trade fairs related to such technologies on the continent. The event is hosted in synergy with IFAT in Munich, thus also making it an internationally important event for exhibitors. The 2017 event had more than 150 exhibitors from 16 countries. It had over 1 700 visitors from more than 37 countries.

The event provides a discussion forum for service and solutions providers, decision-makers, and industry players. It is a significant event, especially considering the present-day water crisis in South Africa. Cape Town recently experienced the reality of coming close to no water. Water shortage is, however, a real threat throughout the country, despite good rains. The upgrading of water pipes, possible means of getting water that is more potable through desalination plants, and infrastructure development are among the important issues. As such, exhibitors, who have services and products relevant to the situation should not miss the opportunity to display their products at an event such as this.

We provide display stands and many products relevant to exhibitors who want to showcase their products and services at the event. In addition, we provide branding and printing solutions. Our service offerings include LED lightbox systems, counters, furniture, fabric display systems, roll-up banners, and display walls, to name only a few of our innovative options for exhibitors.

Get in touch for more information on our display stands and related products to help make your exhibition at the next IFAT Africa trade fair a success.