by Ceri | Feb 22, 2010 | Design, Exhibitions
If you plan a custom display at an event, it will be better to select space for exhibition stands only instead of the shell scheme. It will mean that you will have to supply everything at the display, including the shell, lighting, sound, visual effects, and furniture. You will be able to build your stand up to a height of about four meters. The second option regarding space for exhibition stands is that of the shell scheme includes everything you will need for your display and includes the flooring, walls, electricity, name boards, lights, and more. This is the ideal package for companies that will want to save on time, resources, and design costs, and who will not want a custom design package.
by Ceri | Feb 22, 2010 | Design
With a wide variety of banner stands available, you may find it difficult to make the correct choice. A few pointers for the selection of banner stands are briefly shared below.
Consider how many times the specific banner stands will be used, where and how you want to erect the stands. Decide whether you will want to change the graphics of the display for various events or whether it should stay the same. Also consider whether it is important for that banner stands to fit within specific spaces such as the shell schemes. If the banner stands are to be used outdoors, you will need printing that can withstand sunlight. If the banner must be displayed close to wall areas, consider the types that can lean backwards. If the banners will be displayed next to various others for the creation of a special effect, select the types that will not show gaps in between. The final consideration is how long you want the banners to last.
by Ceri | Feb 22, 2010 | Design, Exhibitions
No doubt exhibiting can cost a pretty penny, but if you use on the site promotions effectively you can recover the cost of display through your exhibition booth. Simply ensure that you have products or services that can be sold at the exhibition booth and will take up less than five minutes each to present to the visitor. It should be a special that will only be available at your exhibition booth for the duration of the show. Make sure the promotion is well advertised onsite and even before you get to the exhibition. Contact clients and invite them to visit the exhibition booth before the event. Give them an incentive to do so and to refer others. Make sure you target the decision makers as this will help to get the spin-offs you hope for from an exhibition.
by Ceri | Feb 22, 2010 | Design, Exhibitions
Ever thought of using the customers to do the selling at your exhibition booths? Unconventional, yet effective, customers selling products at exhibition booths can boost sales figures tremendously. It is not to say that you have to pay a customer or have the customer do active selling. Simply, get the customers to talk about their positive experiences with specific products or services with visitors to your exhibition booths. This can be done by letting for instance, one of your client companies talk about your product at their exhibition booths or by having a live session at one of your exhibition booths where the company shares their experiences with your customers. Think about incentives that can be used to get client companies to testify about their satisfaction with your products, and you have a winning concept.
by Ceri | Feb 22, 2010 | Design, Exhibitions
It may sound awkward. How will free coffee, tea, and light refreshments help to boost sales at an exhibiting stand? Simple, by providing the customers with free food and drinks you help to keep them there for longer and more willing to listen. Once conversation is opened, you can sell. In addition free food and beverages at the exhibiting stand will attract more people. With a few persons standing around while enjoying their free drinks, you will create the impression of a busy exhibiting stand. People don’t like to enter empty or quiet stands. They love busy stands and will be curious. This in return will attract more visitors who will linger for presentations.
