by Ceri | Jan 12, 2010 | Exhibitions
More often than not exhibitors spend a lot of money on the design and printing of stunning exhibition brochures only to have more than half left after the exhibition. The problem is that you simply cannot hand one to every person passing the booth and as such require effective stands for the exhibition brochures. If properly displayed the exhibition brochures will draw attention and most visitors will grab one or more even without handing the items out. The range offered by Scan Display includes:
- Desktop Enara
- Stacker Straight
- Stacker
- Zedup Range
- Standex
- Fanfare 6 Pocket
View our range of stands for the professional display of exhibition brochures.
by Ceri | Jan 8, 2010 | Exhibitions
Exhibition signages are powerful marketing tools. Used effectively the exhibition signages can attract a lot of visitors. The secret is not to use complicated designs. You want to keep the exhibition signages as simple as possible. Keep the information to a minimum. People want to visit many stands during their visit and will certainly not spend three minutes reading your exhibition signages. You need to feed the most important information to them. This means that the main sign should include the company name and logo for effective branding. You will want the visitors to remember your brand and that should be the main focus of the signs. The idea with the signage is to grab attention – enough to get the visitor into the booth and interested enough to view the rest of what you have to offer.
by Ceri | Jan 8, 2010 | Exhibitions
Never overload the exhibition signs with too much information. Less is better! Keep it simple. Use bold lettering for the company name and make the logo stand out. Add a catchy tag line, but remember that people will not remember long sentences. Next you can add a bit of information about the product or service that you offer. Add the call to action. The brochures should do the rest as well as the sales consultants. You cannot add everything about your company on the exhibition signs so add only the most important message. Exhibition signs are all about branding and attention. If you succeed in both you have effective exhibition signs. Get the help of experts such as Scan Display to ensure that you succeed in your exhibiting goal through highly effective exhibition signs.
by Ceri | Jan 7, 2010 | Design, Exhibitions
Apart from getting stunning end results when making use of professional exhibition designers for the design and setting up of your tradeshow booth, you will also save a lot of money. The professional exhibition designers normally have a whole range of products which they offer at a cost far below what you would have paid if you have gone to traditional graphic design and printing companies. They also have the tools such as 3D software, a team of specialists in their work, and the know-how regarding exhibitions.
They already know what works and what not. Avoid costly marketing mistakes such as too much information, too small lettering, and totally off-target posters by making use of the experts in designs specifically for exhibitions.
by Ceri | Dec 7, 2009 | Exhibitions
In the financial times of today owning a small business can be a very daunting prospect. It is estimated that 90% of small business will fail within a year. And of the remaining 10%, 5% are likely to slow down and ultimately shut down within the next 5 years of their existence. Most flourishing small business owners will acknowledge that their success relies on a good advertising strategy consisting of a well developed campaign. Underestimating the affects of advertising can be detrimental to the success of your company. Once you’ve calculated your target audience it’s important to do the market research to know which direction to steer your campaign. Getting your business out there can be rather tricky though due to vast amount of competitors around every corner, however the one approach that has proven to have outstanding results is exhibiting your product at the right expo. Creating exceptional exhibition interiors is one way of attracting attention and bringing to light all the unique features of your product/service and is an excellent approach in attaining your advertising goal.
Face-to-face marketing is probably the most effective means of advertising your product, but getting the potential buyer to your booth would first and foremost need to be your main objective. Setting up a stand to promote you and your growing company should live up to its expectations, which are not only to attract people and leave a lasting impression, but to also to portray the essence of what your company stands for. Your exhibition interiors should also be able to accommodate all your needs including sufficient movement space for product viewing and stock storage. Exhibition stands come in different shapes and sizes ranging from banner stands to desktop sized to shell form systems.
Getting a small business off the ground takes a lot of time and dedication, and even with the best resources but the lack of skill of using each to its optimal potential can be destructive. Marketing your business is very easy once you know who you want to reach and how many at a time. Statistically speaking attending an expo is the most promising first step in reaching a wider audience, hence a greater field of potential customers. Your exhibition interiors and exterior play a great role in accomplishing this and should therefore be taken seriously. Scan Display offers professional expertise in various fields of exhibition displays and presentations including stand building, exhibition architecture, graphic design, large format printing and project management. For more information on our services contact us to help you get your business in the right place at the right time
by Ceri | Nov 3, 2009 | Exhibitions
Do you ever wonder when visiting an expo who are the innovators behind these creative exhibition stands? Who do you approach if you want your stand designed for maximum impact and visual appeal? As part of your marketing strategy this can be a tedious logistical exercise if you try and attempt this on your own. It is for this reason that a company like Scan Display specialises in designing and building eye catching display stands that promote you as a client, display your image attractively and give you advice on the construction process from start to finish.
Having your presence at an exhibition gives you the opportunity to cultivate new relationships with potential clients, identify new suppliers, demonstrate your products and services as well as check on what your competitors are up to. Whatever you want to achieve through exhibiting, remember that your company’s image and visual identity need to be at their best in order to attract the right target audience.
Comprised of a team of graphic designers, Scan Display firstly puts together a strategy plan according to your brief which should aim to communicate your company’s corporate culture and identity. With this in mind, your company’s core values will need to be conveyed through the branding and design of your stand. Scan’s design team then develops a model exhibition stand produced in 3D visuals so you can approve it from every angle before it goes to production.
The second important aspect of having an impactful stand is the way your marketing material is displayed. This forms an integral part of your marketing strategy and Scan Display offers a large format printing service that incorporates the effective branding of your stand. As a client you are advised to display your marketing material at your stand in the form of counters, glass display cases, pop-ups, roll-ups, brochure holders, teardrops and furniture.
For instance, many of Scan’s clients hire materials such as audio-visual equipment, computers, banners, posters, furniture and portable architecture to enhance their company’s image through meaningful and enjoyable ways of communicating with customers. According to Alex Hawes, Chairman of Scan Display, a successful exhibition stand has to be accompanied by professional staff that are fully trained to effectively interact with customers. “You cannot place staff to manage your stand who work in merchandising for example as they simply do not possess the right communication skills to market your company,†says Alex. Staff need to be properly motivated and trained to educate clients about the company’s products and services. This is done to elevate the brand in the eye of the consumer and sustain what is already displayed through the striking exhibition stand design.
One such example of Scan’s recent designs includes a “Modulbox†which is a portable retail and exhibition display unit. The unit opens and closes by having all the panels simply open up and slide away which allows for fast set up. Once the ‘Modulbox’ is closed it can be securely locked with your inventory stored inside while being transported to another venue making it a very suitable ‘lock-up and go’ exhibition stand. Alex explains that the “Modulbox†units are precision made and can be custom-designed according to a clients specifications. Manufactured locally, Scan is able to offer competitive pricing for the “Modulbox†in comparison to other conventional exhibition stands.
As a result of its incredible mobility and practicality, it’s perfect for indoor and outdoor events such as road shows. In addition to that it also incorporates a branded showroom that can be transported to any location making your marketing initiatives more targeted to your clients. This makes the ‘Modulbox’ an ideal solution for exhibitors due to its many attributes and has won the innovation award at Europshop 2005. Besides that it was also the highlight amongst 10 other ‘Modulbox’ units which toured 21 cities in Germany in the lead-up to the 2006 Soccer World Cup.
Furthermore Scan also provides marquees, carpets and flooring for trade shows, develops floor plan designs and ensures that there is adequate lighting, electrics and air conditioning available. Once the production process of your design stand is complete, it is then assembled at the venue and maintained during the course of the event. On the last day of your display, Scan dismantles your stand and offers to store it if you don’t have available storage facilities. So remember, the next time you are planning to exhibit your company and want to stand out from the crowd, align yourself with exhibition experts such as Scan Display for an impactful advertising platform.
