for a Successful Expo Stand
You do not invest time and money
for an exhibition stand at an industry expo simply to be there. You do so
because you want more brand exposure, want to introduce your products and
services to the visitors, and want to generate interest or income from having
the exhibition stand.
With the above in mind, follow
the tips below to ensure that you get the most buck for your money regarding the
Use the Right
You want the expo stand to be
noticed. To this end, capitalise on the high visibility of hanging and roll-up
banners, branded counters, printed walls, and digital signage.
You don’t think that colour plays
a role? If you think about fast foods, the colours red and yellow come to mind.
If you think about solar power, green comes to mind. If you think about the ocean
or fish, blue comes to mind. The colour scheme does make a difference. You want
it to be inviting, relevant to your industry, and relevant to your company’s
branding. However, if the branding colours limit your choice of expo colour
schemes, make sure to use the right visuals to attract visitors to your
for the Sub-Conscious and Text is for Active Processing
You have their attention with the
right visuals and colours. Now, you want to drive the sales or brand message
home. This is where text comes in. You want “stopping power”, which is best
achieved with single words or short phrases. Once you have attracted visitors
to your exhibition stand, you can hand out clear sales copy and information
pieces. Also, consider interactive iPad- or tablet-based kiosks.
Keep in mind when presenting your
text, the important copy must be at the right eye level to ensure that the
visitors see the sales material immediately.
Make use of our portable display
stands, as they are customisable according to your space requirements. Portable
displays are lightweight in design, enabling quick and easy setup. Portable
displays are also compact in design, ensuring a small storage footprint.
Don’t attempt to attract
attention with an archaic design or material. You want your exhibition stand to
be trendy and relevant. This includes using technology to appeal to the need
for interactivity. Use technology effectively and you can make the right first
impression without overwhelming the visitors.
You want your visitors to be
comfortable. This means having an expo floor that is attractive, easy to walk
on, and just as easy to match to your displays. We provide a range of flooring
options to help your expo booth stand out for all the right reasons.
Needs in Mind
You want to avoid having a
cluttered expo stand. If you have additional materials, opt for an exhibition
booth design that allows for a neat and tucked away storage space. As an alternative,
select display shelves and counters that allow you to store materials out of
sight, yet in easy reach of the sales representatives.
For more advice, give us a call
for Successful Custom Exhibition Stands
Exhibiting uses time, human
resources, and money. Therefore, if you want to set up one or more exhibition
stands, it pays to invest in the right designs and materials. Custom exhibition
stands help you to save time and money, whilst receiving a superb return on
your expo investment.
We share a few ideas below to help
you get started and to get the best return on your investment regarding custom
Not Always the Answer
Even if you have a small budget,
you can still compete favourably with large exhibitors at exhibitions. If you
use the small space effectively, you can create a memorable and effective
visual journey. It is possible to add a bit of height and thereby gain more display
space, helping you to avoid having to pay for more floor space.
Environment for Maximum Interactivity
A pop-up custom exhibition stand
may very well be what you need to introduce visitors to your product offering.
Instead of digital or static displays, consider creating a real-life
environment where visitors can test your products, use them as if in real life,
and then give their feedback. They will tend to spend more time in your booth,
get a better understanding of what your product is about, and get the
opportunity to interact with your sales people. Their opinions count and you
should take note.
It is possible to create a
custom, yet flexible exhibition stand design. Modular units enable you to add
onto or take away from your expo stand without affecting its effectiveness.
Speak to our design team to learn more about the benefits of modular designs.
You can use the stand at a seminar and then make it smaller for a retail
hallway exhibition. You can store the sections not needed and when you have a
large trade show to attend, simply bring forth the other parts of the stand.
Yes, you can create a 4D stand,
but with 2D and 3D elements. This provides for various depths of display. The
banners and other graphics in 2D convey messages. The 3D brings interactivity,
and the 4D provides the space in which the visitor can move. It is all about meeting
your exhibiting needs.
Get in touch with our design team
for expert help and professional products.
Find the Perfect Expo Stand for Your Next Exhibition
You compete with many other
exhibitors at trade shows. It is thus essential to stand out for the right
reasons. The expo stand should be your first priority to ensure that you make a
good first impression.
Regardless of the size or type of
exhibition you attend, you want an expo stand that is functional, easy to set up,
and just as easy to take down.
Go for Help
You are already at the right
place. Our design team has extensive experience in designing branded, modular,
and custom expo stands. Indeed, if you are looking for an award-winning expo
design within your budget range, we believe that you cannot ask for better than
what is offered by our design team.
We work with you during the
visualisation process, design it to fit your needs, and do so within your
budget. Whether you want a complete expo stand created from scratch, or want
one of our modular units branded and customised to fit your exhibition needs,
we make it happen.
We have a proven track record of
accomplishments. Many of our exhibition stand designs have won awards. Both small
business owners and large blue-chip companies make use of our services. Quality
is not something we are willing to compromise on. Every design is completed
with client satisfaction in mind. Indeed, design is our passion and we love
Our gallery of completed work is
proof of our capabilities. You are bound to be impressed with the:
- Standard of work.
- Sturdiness of the frames.
- Creative mastery of the designs.
- Functionality of the expo stands.
How to Ensure
You Get the Perfect Expo Stand
View our product range for
inspiration. The ideal exhibition stand may already be in our collection, and
then it is simply a matter of branding or customising it according to your
Next, consider the purpose of the
exhibition stand. Do you want something that is lightweight and portable?
Perhaps you are looking for a stand that can be disassembled by one person. Do
you only plan to use it at large trade shows or do you want a stand that can be
used at seminars, workshops, retail exhibitions, or for small sale events?
Do you want to create a shopping
environment with numerous interactive displays, including a digital kiosk, or
do you plan on creating a lounge-type setting? Deciding on the purpose of the
stand is just about as difficult as the planning part will get for you. The
rest we handle. Indeed, we assist you in choosing a design according to the
exhibition stand’s purpose.
Get in touch with our team to
make your vision for an award-winning expo stand a reality.
Cost-Effective Festive Exhibition Ideas to Brighten Up Your Trade Booth
With the festive season around
the corner, you may wonder how you can cheer up your exhibition stand without
compromising on the efficacy of the display. Not recognising the festive season
whilst exhibiting during the month of December can create the impression that
you are more focused on your business than what is important for the customers.
However, acknowledging that the
festive season is important for many of the trade-show visitors doesn’t mean
that your display booth should look like something out of a toy store. The idea
is to keep the focus on your service or product offering, but at the same time
bring a bit of cheer to the world of business.
Below are a few festive
exhibition ideas for inspiration. Using these festive exhibition ideas can help
to make your booth stand out while you still maintain the normal display
- Use Lights Effectively
Decorate with a few festive
lights to add to the appeal of the display and draw in more visitors. LED
lights are energy efficient, stylish, and attractive. Stay away from lights
that are on the extravagant side, if you want to create the right balance.
- Decorations with a Festive Feel
Here too, be cautious about
overdoing it. Hanging a few bells or candy sticks adds a bit of extra appeal.
Do so at the overhangs or customer tables.
- Santa Hats for Sales Representatives
Give each representative a Santa
hat and your consultants become representatives of the festive season. Brand
the hats with your logo.
Fill festive red gift socks with
brochures, product samples, and branded promotional gifts. Hand the socks out
instead of the normal branded gift bags.
- Bows Are Just as Effective as Small
If you are looking for subtle
festive exhibition ideas, consider adding red, gold, or green bows to the
various trade displays. Your products can look like gifts, and who doesn’t like
gifts? Of course, with bows tied around products, you also remind visitors that
your products make good gifts. Place the products at strategic locations and
once again, don’t go overboard. Only use bows on the products that you want to
Instead of the normal snacks,
give away gingerbread cookies or even little candy sticks. These gifts will not
make a big dent in your budget.
- Use Photography in the Display
You can also have a large photo
wall depicting a typical festive-season moment. To this end, you will
appreciate our ability to brand the stand according to your specific
with the Right Stand Design
View our gallery of products for
more ideas and get in touch for assistance in making your booth or exhibition
stand out this festive season. Our consultants have superb ideas, and we have
the products and design capabilities to ensure that you have an award-winning
stand for every season or occasion. Contact us today for more advice.
Get Turnkey Solutions for Exhibition Stands and Trade Shows
Are you looking for a turnkey
solution for your exhibitions? Do you want to show the visitors that you care
about quality? If you do, the answer is right here. We provide an extensive
range of exhibition services to meet your particular trade show or exhibition
stand needs. Below are some of our useful services.
for a Truly Visual Experience
Gone are the days of having to work
with abstract drawings. Now, you can observe your exhibition or trade show
stand more effectively, as we have a team of qualified interior designers who
specifically offer professional 3D design. They use the Mac platform that
enables them to render quality three-dimensional designs.
at the Heart of Stunning Displays
Benefit from our expertise in
graphic design for creating attention-grabbing and visually appealing wall,
stand, and marketing material displays. We use state-of-the-art equipment and
advanced software to create jaw-dropping and amazingly professional designs.
Whether you need printing done on
canvas, promotional items, exhibition booth walls, or trade show equipment, you
want quality. We don’t disappoint. With an extensive range of printing options available,
you can rest assured that we use the most appropriate, cost-effective, and
professional print method for the particular application.
for Seamless Events
Here is where the turnkey
solution comes in. If you want everything from the designs to the stand manufacturing,
transportation, setup, and equipment provision to be handled by professionals,
make use of our project management services. These services are especially
useful if your company plans to host a trade show or want to exhibit at
for All Types of Exhibitions
With a national infrastructure
manager on the team, we are geared for managing all types and sizes of shell
scheme projects. You will appreciate our complimentary layout and design
services, the online platform for ordering such management services, and the
professionalism with which we oversee projects. Our range of innovative
products for shell scheme-based exhibitions is impressive by any standard.
Expect to see everything from registration counters to electrical wiring, LED
lights, Modulbox, and sound-dampened meeting rooms as part of our offering. Our
offering includes from modular to standard shell schemes, fabric booths, and
With specific regulations
regarding the safety at trade shows, you want a team of qualified electricians
that are experienced in setting up and installing the electric wiring and
components at exhibitions. To this end, we also don’t disappoint. We have
professional electricians who possess the skills and experience to ensure the
safety and efficiency of their work.
Flooring for Functionality and Aesthetic Appeal
Whether you want rolled or tiled carpets,
you can rest assured that we have the flooring options to suit your trade show
stands and exhibitions. Our product offering also includes wood flooring.
The above are only a few of the
products and services that we offer as part of our turnkey solutions. Our
products also include a range of exhibition furniture, display stands, and audiovisual
equipment. Save money and time by making use of our expertise, services, and
products for all your trade show needs.
of the Opportunity to Exhibit at the Africa Rail 2019 Convention in Sandton
The Africa Rail Convention 2018
was hosted at the Sandton Convention Centre in Johannesburg during June. It ran
over the course of two days and brought together the best of the best in the
international railway industry. No fewer than 800 delegates attended and 250
expo exhibition stands provided many opportunities to discover, network with
suppliers, and impress the 7 000 plus attendees.
The Africa Rail is the largest
railway exhibition and conference event in Africa. The 2019 expo will be hosted
from the 19th to the 20th of June 2019 at the Sandton
Convention Centre in Johannesburg. More than 30 African countries will be
represented and more than 7 000 attendees are expected. There will be more than
200 speakers, 800+ VIP delegates and over 180 exhibition stands.
If your business operates in any
of the industries or provides related services as shown below, then you will
benefit from having an exhibition stand at this amazing expo:
- Track and station infrastructure development.
- IOT and analytics.
- Signalling, telecommunications, and IT infrastructure.
- Energy production and power supply.
- Rolling stock and relevant components.
- Engineering and construction.
- Equipment and maintenance.
awards are associated with the exhibition and convention, including awards such
as the African Transport Innovation Award and Women in Transport Award. It is a
prestigious event with a truly continental footprint. With delegates from 30+
countries and thousands of visitors, your company will have many opportunities
to display your products or services, build a brand image, and expand your
course, exhibiting at such a large event entails planning. Start by booking
your stand space. The next step is to have the stand designed to ensure maximum
visibility, superior functionality, and exceptional appeal. This is where our
range of services and products comes in handy. We offer everything from custom
to modular and portable stands, branded to your requirements. Indeed, many of
our expo stands have won awards and you can thus expect to have a stand design
that will make your exhibition stand out at the unique railway expo and
range is impressive by any standard. The stands in our range are portable and
reusable. These stands come in small carry cases and are modular in design to
meet your size requirements. Select a small stand and then add the additional
frames to transform it into a medium or even large stand. With the reusability
of the expo stands, your company stands to get a good return on your
various types of frames, enabling curves, waves, and corners to form part of
your innovative exhibition stand. With such, you can create eye-catching
displays of your products and services.
has a proven record of accomplishment when it comes to expo stands and display
designs. Indeed, we have been around since 1996 and use our experience in
design to ensure that our clients get value for money. We create cost-effective
event and expo stand solutions that are easy to maintain and are professional
the opportunity to gain maximum brand exposure at the Africa Rail 2019. Book
your stand today and let us provide you with an expo stand that will bring your
brand to life at the exhibition.