by Ceri | Mar 28, 2019 | Uncategorized
A Custom
or Modular Retail Kiosk? Which One Is Best?
Many prospective retailers and
exhibitors want to know whether they should get a modular retail kiosk or have one
custom designed to meet their requirements. To answer the question, let’s first
consider what a modular retail kiosk entails.
It is the basic product that can
be customised, expanded, or layout changed to meet your specific retail or
display requirements. Custom simply means a kiosk made specifically to meet
your particular requirements.
Which One
to Choose?
The custom retail kiosk is popular
because it is possible to create an exact layout and visual appeal. You can
order from various functionality options without having to consider whether
standard features will fit in the space. The height and dimensions are
according to your requirements. However, it is more expensive than the modular
retail kiosk, but it is specific to a particular function and appearance.
Modular, as the word suggests,
entails a base product from which one works. It is comprised of preassembled
parts. This type of retail kiosk can be used in just about any exhibition
setting. Whether you want to use it in store, make such available to exhibitors
in your retail centre, or want to use it at trade shows, it is lightweight,
easy to change, and features standardised components. To this end, the modular
retail kiosk is also more budget friendly.
If you are looking for exhibition
spaces that can easily be changed for various events or retailers in your
shopping mall, then the modular retail kiosk system provides superb value for
your investment. The setup is quick, so if time is of the essence, the modular
retail kiosk is the answer.
With the custom-designed option,
our designers work with you to determine specific power outlet spots,
maintenance needs, and more. It is thus a perfect fit for your requirements.
With the modular concept, the designers plan before the time to ensure easy
maintenance and optimal functionality.
If, for instance, older electronic
equipment fails with a custom kiosk setup, it may not be as easy as with a
modular design to fit a new piece of equipment. The old type of equipment may
no longer be available and you may thus have no other choice than to fit a new
piece of electronic equipment, such as a newer-model lightbox or monitor. With
the modular retail kiosk, it is no problem and quick replacement can thus be
done.
What About
a Hybrid Solution?
In some instances, it may even be
better to work with a hybrid of custom and modular. To this end, you can also
rely on our team of designers to customise modular retail kiosks to fit your
mall, exhibition, or event requirements. In this way, you receive the
advantages offered by both options. Sometimes, a custom design is just not
practical enough. And, sometimes, a bit more customisation may be needed to
ensure the modular retail kiosk can work with a particular brand or
functionality requirement.
We provide you with all three
options, ensuring that your display and retail needs can be met.
by Ceri | Mar 28, 2019 | Uncategorized
How
Brochure Stands at Exhibitions Help to Make Your Brand More Visible
With exciting events coming up,
such as Africa’s Travel Indaba (2-4 May 2019) in Durban, exhibitors are getting
ready to amaze and dazzle visitors to the large trade show. Others are getting
ready for We Are Africa to be hosted in Cape Town from the 13th to
the 16th of May 2019. This is said to be one of the most prestigious
trade shows of its kind with luxury travel providers coming together to
showcase their offerings.
If you have not yet booked space
at one of these two travel tradeshows, do so quickly. You will have the
opportunity to interact with thousands of potential clients and can make your
brand stand out. To this end, we also recommend ordering one or more brochure
stands for exhibitions.
We are one of the proud suppliers
of brochure stands for exhibitions, such as the ones mentioned above. You can
thus expect many of the exhibitors to use our brochure stands. Made
specifically for exhibitions, these brochure stands are lightweight in design,
easy to maintain, and just as easy to transport.
With years of experience in designing modular and custom kiosks, trade booths, light boxes, counters, and brochure stands for exhibitions, we understand the requirements of exhibitors.
These brochure stands provide additional display spaces. Visitors to your trade booth can take brochures from the floor-standing, wall-mounted, or counter-top brochure display stands. We know how important sturdiness, safety, quality, and functionality are when it comes to the design and manufacturing of brochure stands for exhibitions. As such, we do not disappoint with our extensive range.
Yes, you can make use of digital
kiosks to provide information to visitors, but many visitors at exhibitions
want material that they can take with them, rather than just getting
information from digital kiosks. To this end, you will want to use brochure
stands to enable visitors access to information without the need for sales
consultants. The brochure stands should complement your exhibition style,
should be sturdy enough not to fall over from the slightest of bumps, and
elegant enough to ensure that your display materials are seen and appreciated
as stylish.
View our full range of brochure
stands for exhibitions and give us a call for more information to ensure that your
booth has everything needed.
by Ceri | Feb 28, 2019 | Uncategorized
Tips on
How to Make My Brand Stand Out at Exhibitions in 2019
With hundreds of top-notch exhibitors
competing for the attention of visitors at exhibitions such as the My Biz Expo
hosted on the 20th to the 21st of February or the
Meetings Africa on the 25th-27th of February, you may
benefit from an answer to your question of “how to make my brand stand out at
exhibitions in 2019”.
Here’s how you can make your
booth attention grabbing at the above events, as well as many other events,
such as the Wedding Expo in March. If you work with our team, you can rest
assured that we will help you every step of the way, from planning to executing,
and we provide superb products to make your brand stand out at exhibitions.
Many of our clients exhibit at the above events and other similar events.
- How to Make My Brand Stand Out at Exhibitions
– Avoid Vagueness
You invest a considerable amount
to be at trade shows. Your brand certainly deserves better than vague messages.
Avoid fading into the background by planning your exhibition strategy. What do
you want visitors to see and experience when they interact with your brand? How
do you want them to perceive your messages? What can make your brand stand out
in terms of the message? Have a story and tell it in a way that is unique to
your brand. See each element in the trade booth as a component of the overall
story. Develop the plot and provide clarity in the message.
- How to Make My Brand Stand Out at Exhibitions
– Roll Out the Welcome Mat
Your stand is where your brand
comes to life. It is the only representation of your company and its products
or services at the event. Think of it as the only contact point with your
brand. Be inviting, as you want all visitors to feel welcome. They must enjoy
the experience and interaction. As such, roll out the welcome mat. Create a
comfortable setting. Entertain and host as if the visitors are guests at your
home.
Give them comforts, such as a
resting place, free beverages, desks where they can use free Wi-Fi, padded
seating, and more. You don’t have to include everything mentioned, but consider
what would make you linger longer at an event booth and offer this to the
visitors, since they are your VIP guests.
- How to Make My Brand Stand Out at Exhibitions
– Give Them Extraordinary
Keep in mind that every trade show
visitor will see several booths. Hundreds of exhibitors have stunning booths at
the Meetings Africa and My Biz Expo. As such, the visitors are already familiar
with the typical designs of booths. You need to go beyond what they expect if
you want the visitors to recommend your stand, products, services, and brand.
It must be a memorable experience that is specifically connected with your
brand. Visitors already expect to see the incorporation of the latest
technologies in stands, so you should include these, but what don’t they
expect? Think beyond what is trendy and incorporate it into the experience.
The above are three tips to help
your exhibition stand be memorable. Make use of our expertise and range of
products to ensure that your brand becomes the talking point at every event.
by Ceri | Feb 28, 2019 | Uncategorized
8
Benefits of Using Tension Fabric Systems for Exhibition Stands
Tension fabric systems boast a
host of features to ensure optimal functionality when it comes to using them at
exhibitions. If you plan to exhibit at Meetings Africa or the My Biz Expo this year,
make sure you have the best possible graphics and shell schemes. Below are some
of the top benefits offered, giving you an idea of why tension fabric systems
are so popular with exhibition stand and display designers.
- Easy Setup and Removal
Time is of the essence when it
comes to stand or display setup. If graphics can be installed and removed with
ease, you don’t need special technical expertise or tools. When it comes to
tension fabric systems, it is a matter of pressing the graphics into place in
the frame, which causes the fabric to tense once all the edges have been
attached. The end result is a flat surface with no creases. To remove the
graphics, simply unclip the fabric from the modular system at the edges. Fold up
and store. It is a straightforward process of setting up and removing the
graphics panel.
Make your graphics stand out
using the tension fabric systems available from us. You can do so with small or
larger-than-life graphics. Using the tension system, all the graphics displays
are seamless without any signs of creases. Your visual displays will be
professional and eye catching for the right reasons.
- More Options with Single- and Double-Sided
Fabric Systems
Whether you only need an interior
or exterior graphics display or want to create a visual impact on both sides of
the fabric wall, you can do so with the modular tension fabric systems
available from us.
You don’t have to buy a new shell
system if you want to change your displays. Order all the graphics that you
want and then use them interchangeably according to your needs.
- Cut the Corners – Go Round with the Curving
Ability of Fabric Systems
If you want your stand to attract
attention, simply move away from the conventional cube display. With fabric systems,
you can even have curved walls, enabling you to create a silo if you want. This
is the type of creativity that can make your stand memorable.
You don’t need to rent a large trailer to move the stand to the exhibition.
When you use fabric systems, you can easily move the stand from one important
event, such as the My Biz Expo, to the next one, such as Meetings Africa, which
are both hosted in the same month. Everything in the system can be disassembled
for easy transportation. The fabric is rolled and takes up very little space.
With it also being exceptionally lightweight in design, you save on
transportation costs. You can also get carry bags or wheeled boxes for more
mobility.
You can also opt for fabric light
box systems for maximum visual impact. The fabric material can be used in
conjunction with light boxes, giving you highly visible displays. Whether you
want to use this for counters, walls, or 3D structures, you can rest assured
that the tension fabric systems are versatile enough to create high-impact
spaces.
- Modular to Match Your Display Needs
You can easily add onto or change
the layout because the systems are modular in design.
Benefit from our cost-effective and durable tension fabric system products. Get in touch to discuss your graphics and display needs.
by Ceri | Feb 28, 2019 | Uncategorized
6 Tips to
Help You Get the Best Value from Custom Exhibition Stands
Modular custom exhibition stands
provide you with benefits such as easy transportation, the ability to create
unique spaces, adaptability, and scalability. Below are six tips to help you
maximise on the potential of modular custom exhibition stands, thus ensuring
that your stand is well received at top events such as the My Biz Expo hosted
from the 20nd to the 21st of February 2019 or the Wedding
Expo to be hosted from the 30th to the 31st of March
2019.
- Think Beyond the Here and Now
Don’t think of modular designs as
quick solutions for last-minute displays. If you missed the Mining Indaba this
year, plan now to ensure that you can have an exhibition stand worth visiting. Think
long term. You pay now for the ability to change, add onto, or take away from
displays. The adaptability of such stands makes it possible to change your graphics
without having to buy completely new systems. You can customise your displays
according to your target audiences and venues.
- Choose Technology That Suits Your Display
Needs
Apart from custom exhibition
stands, we offer you various technology solutions to ensure that you can create
interactive spaces that will make visitors linger for longer. You want more
than just virtual reality and gimmicks. It is imperative to select products
based on your particular display needs and budget. As such, we suggest making
use of our expertise in stand design to ensure that every element selected adds
to the functionality and effectiveness of your displays. We assist with audio-visual
and electronic technologies, so that your trade show booths at events such as
the My Biz Expo stand out from the average booths.
- Choose the Right Materials
Choose the shell system, tension
fabric for the easy display of graphics. You will appreciate our range of
custom exhibition stands and the professional assistance available to help you
make informed decisions based on your particular display needs.
Work with our designers to help
you create appropriate artwork that can be applied according to your display
needs. Our team of designers understands the importance of visually attractive,
appropriate, and targeted artwork. We assist in the design of custom panels
that can be used interchangeably on the modular exhibition stands. With this approach,
you can create several graphics that can be used as needed to create unique
spaces, which provide you with the ability to have a different stand at every
trade show and save money in the process.
- Improve to Ensure Freshness
Don’t settle for mediocre when
you can have extraordinary displays with our custom exhibition stands. With the
modular structures, you can add new technologies, fresh graphics, and unique
counters, chairs, and the likes. Change from straight to curved walls. Change
colours where relevant, add a new floor, or include an information kiosk, but
endeavour to keep your displays fresh.
- Intrigue to Create Memorability
Create intrigue and people will
enter. Instead of the visitors simply passing, you will find people entering
your booth because they are curious. Add interactivity to keep the visitors for
longer. Carefully plan the design to ensure that people will want to enter and
stay longer. To this end, make use of our expertise regarding custom exhibition
stand designs for maximum attraction and retaining value.
Call on our experts for
assistance in optimising your custom exhibition stands.
by Ceri | Jan 30, 2019 | Uncategorized
How to
Set Up a Successful Exhibition Stand
Creating “stopping power” for
your exhibition stand is essential if you want to get a return from your trade show
exhibit. Even though, by now, it is a cliché to say that first impressions are
important, we cannot stress enough how important the first moment of contact is
for your exhibition.
Your booth competes with several
others for some quality time from visitors to the trade show. Keep in mind that
the visitors want to see and do everything they can at the trade show. As such,
time is of the essence. They need to know what your exhibition is about and you
must give them a reason to detour from their stroll path to spend time at your
exhibition.
The stand design is thus the key
to getting the attention you crave from visitors. It must be eye-catching and
must clearly communicate what you want to say. Keep the above in mind
throughout the planning, designing, and managing phases.
Consider the factors below to
ensure a successful exhibition stand design.
Who Is
Your Target Audience?
Even with the most amazing exhibition
stand design, if it fails to speak to the intended target audience, your
exhibition will fail. Focus your concept according to the wants, preferences,
and needs of your target audience. There is simply no value in attracting
visitors that are not interested in your particular product or service.
Optimise
the Use of the Available Space
You pay per square metre and as such,
you will want to use every square metre wisely. If the stand can be higher than
normal, then maximise the potential of the height. You can, for instance,
display your company’s logo high for good visibility. Add a tall tower
structure or add a rotating sign. Use the space to add an arch for more
visibility. Minimise barriers or any types of obstacles that can prevent
visitors from entering and exiting the booth, as you don’t want bottlenecks.
Visible Text
for Maximum Readability
Don’t try to write an essay. When
it comes signage at exhibitions, bold, clear, and less are worth more. It isn’t
necessary to use complete sentences. Use single words if you can convey the message
effectively. Rather use fewer words than try to convince with sentences. Single
words can be eye catching. The secret is to use action words.
Equally important is the font you
use. If you think about traffic signs, you can agree that streamlined fonts
rather than fancy ones work better for optimal visibility and readability from
a distance. The text must be placed higher up on the exhibition stand, so as to
prevent people from blocking the view.
A Picture
Is Better Than Text
Choose images with your target
audience in mind. You want to get the message across in the fastest and most
effective way possible, and selecting the right graphics and images is the way
to do so.
Exhibition
Stand Material to Convey Your Company Culture
The selection of booth materials
should be done with your company’s culture and the industry in which it
operates in mind.
Get Professional
Help and Quality Products
Now that you know the basics of
designing your stand for success, get professional help in making your
exhibition stand out. Get in touch for assistance and quotes.
